This study examined precedent studies to develop package designs of a natural soap `Seri-Su` under consumers` popularity and increasing concernments and investigated the samples of the soap product. 22 soap products were selected through on-lines and off-lines, on the target at existing soap products under distribution in our country. This study analyzed the visual image of their package designs. On the basis of analysis contents and precedent studies, this study established a direction of package design development. As a background of development direction, this study developed the product brand namings, brand logo type designs, soap attachment-used sticker type designs, and respective soap package designs. In addition, this study designed set package designs, three soaps a set. This study and development of package designs have a meaning in that they responded to the wills of businesses aiming at increasing sales in and out of the country and assisted in studying to enhance added values of products through academic-industrial collaboration.

keyword : 비누제품, 시각이미지, 포장디자인, Soap Product, Visual Image, Package Design

The movie poster which is a part of graphic design area has important implications as a communication tool between film and the audience as well as the ability to promote. This study analyzes the relationship of position between the title and the character to have knowledge about strategic layout at character-driven in film was screened from 2009 to 2011. This study extracts invisible formative elements which not revealed directly in image-text but felt by visual analogy through theoretical consideration. And will study the layout strategic aspect by analyzing the effect of invisible formative elements on the layout.

keyword : 레이아웃, 비가시적 조형요소, 포스터 디자인, Layout, invisible Formative elements, poster design

Since 2000, as for the colorimetry of color-landscape in Korea, machinery colorimetry is preferred, and in such case when machinery colorimetry is impossible, it is used along with visual colorimetry. This sort of method has several problems as follows. First, although machinery colorimetry may have high precision, since landscape is `the emotion that is psychologically drawn to people`, or `something that includes emotion`, or `measurement of how colors are seen`, there is a problem that psychological factors are not reflected. Second, since color is a type of a sense, there are cases in which the results of visual colorimetry and machinery colorimetry are not consistent. Accordingly, when using both of the methods, there is a problem in the precision of data. The purpose of the research is as follows. First, if visual colorimetry is as precise as the machinery colorimetry, the visual colorimetry in which psychological factors are reflected, suggests the precision to the colorimetry of color-landscape. Second, if there are differences between visual colorimetry and machinery colorimetry, as for the colorimetry of color-landscape, it would be suggested not to mix both of the methods. The experimental results were as follows. First, the visual colorimetry was as precise as the machinery colorimetry, and it was even more precise than the machinery colorimetry in measuring the colors of the natural landscape. Accordingly, as for the colorimetry of the color-landscape, the precision of the visual colorimetry in which psychological factors are reflected, is suggested. Second, in all the experimental results of all objects, it seemed that brightness and saturation were higher when color was visually measured rather than using the machine, as psychological factors were reflected. Accordingly, it would be the suggestion to not use both of the methods together. The machinery colorimetry is appropriate when measuring `which color is consistent with another color` or `in what kinds of colorants is the color composed of?`.

keyword : 경관, 색채, 측색, Landscape, Color, Colorimetry

The start of the domestic Internet in 1982, and the Electronics and Telecommunications Research Institute, Seoul National University (KIET) around the SDN (SystemDevelopment Network) through the information network is established as the first. Let`s look at the starting point for a full-fledged education in 1989, you can seethe networks, network seobiseura. Since the WWW (World Wide Wed) With the advent of the Internet with consumers and businesses interested in business with their boom boom causes, such as has been growing rapidly. Internet web site has grown rapidly and has developd a dramatic increase in the number of users, while not considered a complex layout and interface, and drivethe abundance information can not be a problem. Userexperience is very important factor when a user friendly experience, results, consumers will be satisfied with the good memories of it will remain soon. Returning to the user good memory made statement to give the instrument is directly connected with or growing revenue doemeuroseo itgetda be. Interested in various aspects of the user experience, which has a vigorous researchand design field, compared to the fact that scientific research is lacking in. This analysis of UX design is looking for a solution. Based on user-centered design principles and user experience (UX) design is indeed a variety of areas that leverage and reduce unnecessary elements and serves as the development and improve efficiency. This study design, UX (User eXperience Design) by analyzing the user-friendly and more efficient ways to use web site design was proposed

keyword : 사용자경험디자인, 웹사이트 메인페이지, 인터렉션 디자인, User experience design, Web site main page, Interaction Design

This research is to study e-book application which is a new type of book together with the development of new media. In foreign countries, many of application business have already been actively progressed and also domestically, electronic book will be used in elementary schools since 2015. Even though in-depth research is required in Graphic Interface Design(called as GUI at below) of e-book applications, it is true that there are not sufficient progressing researches for e-book applications compared with those of electronic book. And therefore in this research, e-book applications were redefined and by investigating and collecting related reports and data, trend analysis though design trend investigation about GUI of e-book applications and design development and progress analysis for future values were executed. For this research, kinds and characteristics of e-book applications which are currently implemented in the environments of iPad which is mostly used as e-book application device were examined and especially, by dividing the environments of e-book applications into 4 areas and executing subsequent trend studies and investigations, future trends regarding GUI environments of e-book application are to be examined and related trends are tried to be forecasted.

keyword : eBook 어플리케이션, UI, 트랜드, 아이패드, eBook application, Trend, iPad

Analogy which plays a role as an important medium in solving the problems in the advertisement expression is considered as an important key in the process of creative thinking. Analogy is involved with the similarity and it is divided into superficial analogy that has only formative property and structural analogy that has relationship to the objects. The present study attempted to confirm the preference difference in the expression method of print ads, dividing similarity into two types: analogy and meta-analogy and analyzing them. This study also attempted to look into how analogy and meta-analogy as a preference medium are realized when the objects are recognized and propose the research direction according to the understanding of whether advertisement expression has a positive role to play in consumers` behavior compared to the existing advertisements. Our results showed that the expression of structural similarity(meta-analogy) has higher preference than the expression of superficial similarity(analogy) in the aspect of persuasion, idea, memory, and good feeling in print ads. It is therefore necessary to fully consider the structural similarity to increase the effects in terms of persuasion, idea, memory, and good feeling in print ads. The decided difference revealed in the study between analogy and meta-analogy in advertisement expression seems to have shown the necessity of consideration of structural similarity for the effective communication in the future advertisement expression.

keyword : 광고, 유사, 유추, 메타유추, Advertising, Similarity, Analogy, Meta-Analogy

Casual wear market is explosively growing these days because of the social environment such as the five-day work week in the mature fashion market. Casual wear market is expected to grow more and more encroaching formal wear and sport wear and that`s why there are lots of brands struggle to survive in the casual wear market. In this study, survey data are obtained from female students in their 20`s who are sensitive to the design of clothing to investigate the purchase of casual wear and the satisfaction for body, clothing & brand. The results are as following. In the part 1, it is revealed that female students prefer sport brands and street fashion brands to the other casual brands. they recognize their favorite brands by shopping at the fashion stores and reading the fashion magazines. they select clothing from its design and price. Actually, they like to shop at the street stores and the department stores. In the part 2, people who are more satisfied with their body get more satisfaction with clothing and brand. It is recommended for the fashion companies to use strategies such as some events which can promote consumers` body satisfaction. Finally, the result shows that the more they are satisfied with clothing, the more they are satisfied with brand which they like most. Therefore, it is needed for the fashion companies to develop better casual wears in their design & price focusing on their product strategy to meet the consumers and to improve their brand loyalty.

keyword : 캐주얼웨어, 신체만족도, 의복만족도, 브랜드만족도, Casual wear, Body Satisfaction, Clothing Satisfaction, Brand Satisfaction

Barbara Kruger, who was celebrated by art society as a feminist and conceptual artist in 1980s, used to be an editorial designer for the fashion magazine. In spite of the strong interests in her theme and political stands, her plastic language has not been fully discussed by the researchers. Most studies focus on the way in which Kruger criticize the gender and cultural issues. It is general to know that Kruger has treated text as an essential element in her works. Analyzing Kruger`s texts chronologically, this thesis suggests a new interpretation and understanding of her works, based on the analysis of the plastic changes in texts. This research specifically illuminates that the texts have been directed towards more independent artistic and formal constituents. In the recent works, Kruger`s text represents both the aesthetic stage and the structure of the work. With the results, this thesis also suggests that kruger`s text work is depending on her designer`s experience and it coincides with the trend of contemporary visual culture. Texts are transformed from the role of messenger of the meaning, to the artistic elements, and this change of texts will influence both contemporary art and design.

keyword : 바바라 크루거, 조형성, 이미지, 텍스트, 타이포그래피, Barbara Kruger, Artistic formativeness, image, text, typograhy

For the progress of this research we conducted a survey targeting the consumers who have the experiences to have purchased travel goods through the airlines focused on the metropolitan area to study how Color Image has an effect on brand personality and what kind of relation it has with the formation of brand identity in the long run. We analyzed collected data by using SPSS 18.0 for Windows statistic package program. As the result of analysis, firstly, it appeared that the higher the progressive image and comfortable image of symbol mark became, the higher brand awareness got. Secondly, it was shown that the higher the progressive image out of aircraft uniform, interior image was evaluated, the higher brand awareness and reliability got. Thirdly, it also appeared that the higher awareness and reliability out of brand personality were, the higher the recognition on brand unity and concept got. Conclusively it could be known that color image, brand personality and brand identity have a close relation with one another.

keyword : 색채이미지, 브랜드 개성, 브랜드 아이덴티티, Color image, Brand personality, Brand identity

In today`s competitive business environment, global competition forces companies to perpetually seek ways of improving their products/services. In this vein, we has paid attention to design management as a way of innovation. There are various definitions of design management and is no universal definition. Most of the existing design management literature has mainly focused on the view of design as a tool for business activities or design as a process of product manufacturing. This paper provides an useful approach from creative climate of organizations in order to understand one of meaningful definitions of design management. The literature review summarizes four key factors that affect creative climate of an organization: Interaction with small barriers, a large number of stimuli, freedom to experiment, and fun, leisure & welfare. This study review synthesised existing practical cases explaining those factors and what makes organizations` climate more creative than others. The identification of certain organizational factors, related to organizational climate that can enhance creativity at the organizational level, provides an basic explanation of this inquiry.

keyword : 디자인 경영, 조직 환경, 창의성 촉진, Design Management, Organizational Climate Enhance Creativity