| Abstract |
| The movie poster which is a part of graphic design area has important implications as a communication tool between film and the audience as well as the ability to promote. This study analyzes the relationship of position between the title and the character to have knowledge about strategic layout at character-driven in film was screened from 2009 to 2011. This study extracts invisible formative elements which not revealed directly in image-text but felt by visual analogy through theoretical consideration. And will study the layout strategic aspect by analyzing the effect of invisible formative elements on the layout. |
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| Key Words |
| 레이아웃, 비가시적 조형요소, 포스터 디자인, Layout, invisible Formative elements, poster design |
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