Vol.85  No.0  2024

Background Retailers offer discounted prices on fresh food products nearing expiration to reduce waste. However, unclear discount labels or decreased consumer trust in product quality can negatively affect purchasing decisions, potentially increasing waste. This study analyzes the impact of combining discount and freshness labels on domestic beef products and proposes effective label design strategies to improve consumer behavior. Method The study examines expiration dates, pricing strategies, and consumer behavior for beef products sold at three major retail chains in South Korea. It analyzes current label designs to identify factors for improvement, proposing enhanced versions of a standard discount label (A) and a freshness-labeled discount label (B) after focus group interviews, followed by consumer surveys and statistical analyses. Findings The first FGI survey revealed that the current label lacked text information and needed design improvements, emphasizing the importance of clear language and freshness information. The second survey found that both A and B labels positively influenced consumer perception, emotions, and behavior, with B label further reducing anxiety and increasing trust. T-test results showed B label had a significantly greater impact than A label. Conclusion The study concludes that discount label design affects consumer perception and purchasing decisions for near-expiration products, suggesting the use of freshness labels to enhance attitudes and behaviors. The results are expected to encourage rational consumption, reduce costs for businesses, and positively impact the environment by lowering food waste.

keyword : 신선식품, 라벨 디자인, 소비자 구매 행동, Perishable food, Label design, Consumer purchase behavior

Background As digital innovation accelerates, AI speakers are rapidly increasing in utilization and establishing themselves as essential devices at home. This has led to the expansion of a market where various brands and models compete. This study explored the correlation between the UX design of an app that can control these AI speakers, reuse intention, and brand loyalty. Methods Through the case study, the UX design of Google Home, Samsung SmartThings, and Xiaomi Mi Home among domestic and foreign AI speaker apps was analyzed, and in the empirical study, data were collected through surveys to reveal the correlation between each variable. The reliability and validity of the measurement items used in the survey were verified through factor analysis and correlation analysis, and the hypothesis of the study was verified by analyzing the structural equation model. Result It was confirmed that the UX design of the AI speaker app has a significant effect on the user's intention to reuse and brand loyalty, and the reuse intention according to the UX design also has a positive effect on brand loyalty. Conclusion The more users experience the UX design of an intuitive and convenient AI speaker app, the stronger their intention to use the app repeatedly, which ultimately leads to brand loyalty. Therefore, companies need to establish strategies to increase satisfaction and strengthen brand loyalty through user-centered UX design. It is expected to play an important role in enhancing competitiveness in the AI speaker market.

keyword : UX디자인, 재이용의도, 브랜드 로열티, UX Design, Reuse Intention, Brand Royalty

Background This study explored how continuous communication between students and companies, through regular meetings, helped establish "Purendi's" brand identity, highlighting collaboration and creative problem-solving. Methods Regular meetings between student designers and corporate representatives were held to diagnose the brand’s issues and establish its identity. Using marketing research methods like 4P and SWOT analysis, the team worked to understand the company's problems and positioning goals. Through continuous discussions, they developed a strategy to reach customers by creating brand characters and visual systems. Result Through continuous communication between student designers and companies, a unique brand identity was successfully established, which also improved brand recognition. Based on these findings, the study proposes a design process that emphasizes the importance of regular communication and collaboration between companies and students throughout the branding process. Conclusion The study highlights the importance of regular communication in building brand identity in industry-academia projects and suggests real-world cases as valuable references for future collaboration.

keyword : 산학협력, 브랜드 캐릭터, 소통구조, Industry-Academic Cooperation, Brand Character, Communication Structure

Background The sustainability of the fashion industry is now being addressed in depth even in global fashion week. Focusing only on new works by fashion designers every season, there have been many overlooked aspects such as overproduction and waste that occur during the preparation process of fashion week or the event, but efforts are being made to improve this. This study examined the sustainability practice of Copenhagen Fashion Week and highlighted its value. Methods First, the literature review on the sustainability trends of global fashion weeks and Copenhagen Fashion Week was conducted. Second, based on the six sustainability focus areas set by Copenhagen Fashion Week, the practice cases of 2023 F/W participating brands were considered, and the meaning reflected in the practice was highlighted. Result Copenhagen Fashion Week's sustainability focus areas are the strategic direction of fashion brands, design, smart material choices, working conditions, consumer engagement, and show case, and only brands that meet the minimum standards for each category can participate in the fashion week. The strict standards and accountability setting they set represent sustainability will and authenticity, serving as a milestone for brands participating in fashion week to adopt and practice sustainable practices. It is also valuable in that it strengthens the position of Copenhagen Fashion Week, as well as led the sustainable innovation of global fashion week, and expands the base by building a fashion community centered on sustainability. Conclusion Through this study, it was possible to confirm the trend of sustainability practice in fashion week and the innovative will of fashion brands participating in them. In the future, it is hoped that these practices will be materialized and supplemented and expanded to fashion weeks around the world.

keyword : 코펜하겐, 지속가능성, 패션 위크, Copenhagen, Sustainability, Fashion Week

Background With the advancement of the digital age, the importance of user interface (UI) design in lifestyle service platforms is becoming increasingly significant. In China, the diversity of regional cultures greatly influences UI design. Since users from different regions have varying preferences for colors, layouts, and symbols, platforms like Meituan and Ele.me can enhance user experience and strengthen market competitiveness by optimizing UI design according to regional cultural characteristics. Methods This study aims to analyze the impact of regional cultural characteristics in China on the UI design of lifestyle service platforms. After constructing the research model, data were collected through surveys targeting users from various regions. The collected data were analyzed using SPSS to perform descriptive statistics, reliability analysis, and regression analysis to verify the hypotheses. Demographic variables such as gender, age, and usage frequency were controlled to ensure the reliability and representativeness of the results. Result The hierarchical regression model analysis shows that, firstly, UI design elements such as culturally adaptive color use, overall layout, cultural symbols, and interactive feedback all have significant positive effects on user experience. Secondly, the impact of cultural symbols on user experience is further enhanced through the mediating effect of cultural identity, with the indirect effect being more significant than the direct effect. Thirdly, there is a need for further analysis of the long-term impact of UI design optimization on user experience. These results suggest that UI design improvement should incorporate cultural adaptability to strengthen emotional connections with users. Conclusion The findings of this study indicate that optimizing UI design can significantly enhance user experience across different cultural contexts. Design elements that consider cultural identity are particularly crucial in improving user satisfaction and emotional responses. Therefore, it is essential to incorporate cultural elements into design strategies and address the needs of diverse user groups. Furthermore, by integrating interactive elements and reward mechanisms, it is possible to increase user engagement and continuously improve user experience over the long term.

keyword : 문화적 적응성, 사용자 경험, 상호작용 디자인, Cultural Adaptability, User Experience, Interactive Design

Background The purpose of this study is to highlight the importance of nighttime revitalization through improvement of the supervision system in nighttime landscape construction construction and to suggest ways to introduce an effective supervision system, thereby improving the city's nighttime landscape and improving the quality of life of citizens. Methods We systematically review existing research and academic papers on night landscapes, supervision systems, and design supervision systems. In addition, we evaluate the current institutional environment and the legal feasibility of introducing a supervision system by examining related laws, guidelines, and guidelines. Then, we visit the actual night landscape lighting installation site and conduct an on-site investigation. Result We looked into the KS A 3011 standard, the law to prevent light pollution caused by artificial lighting, and as a result, there is currently a lack of laws or standards for reference, and when improving the supervision system, it seems that more detailed investigation of space and contents of lighting equipment should be considered. Improving nighttime landscape design by improving the supervision system is expected to have the advantages of improving the quality of landscape lighting, ensuring safety, increasing economic efficiency, improving city image and resident satisfaction, and building social trust. Conclusion Problems in design and construction regarding night landscapes continue to arise, and as a result, the need for night landscape design supervision is required. This researcher believes that a minimum guide is needed to consider nighttime landscape design within the existing supervision system.

keyword : 디자인, 감리제도, 야간경관, Design, supervision system, night view

Background This study aims to analyze the types of navigation Graphic User Interfaces (GUI) on University Websites and investigate user usability preferences for each type to propose a more efficient and user-friendly website design guide. Methods In the digital age, university websites play a crucial role as tools for promotion and communication, and their accessibility and ease of use significantly impact user experience (UX). This study systematically analyzes the navigation GUI types of national university websites and The usability of each type was evaluated by conducting a user survey, applying Jakob Nielsen's usability principles. Result It was found that users prefer simple, intuitive, and consistent navigation among the GUI types of global navigation bars (GNB). Furthermore, when interacting with the GNB, users identified simplicity, visibility, and aesthetics as key factors. Conclusion The findings of this study provide fundamental data necessary for improving the design of University websites, enhancing information delivery and communication functions, and contributing to the enhancement of university image and brand value.

keyword : 웹사이트, 네비게이션, GUI(그래픽 유저 인터페이스), Website, Navigation, GUI(Graphical User Interface)

Background In the modern society, of confusion and uncertainty, people tend to become increasingly curious about the future and often, fortune-telling and horoscope services are their ways of alleviating anxiety. In consideration of such phenomenon, this study aims to employ the five iconic elements of the five elements theory - Wood (木), Fire (火), Earth (土), Metal (金), and Water (水)-into jewelry pieces through the sculptural reinterpretation, so that could bring positive energy to people. Therefore, the study suggests jewelry designs incorporating the shapes and colors of the Five Elements Theory while using the traditional enameling technique. Methods In this study, it examines the concept of Yin-Yang and the five elements, the iconic elements and meanings of the Five Element Theory, the definition of unit elements and compound elements, the characteristics of general shapes of Yin-Yang and the five elements, and the design principles of symbolic shapes. In addition, it explores the definition, techniques, and preceding cases of enameling, a traditional technique chosen for the design suggested in the study. For next, it suggests the jewelry incorporating the shapes and colors of the five elements to be in line with the social trend of fortune telling and four pillars of destiny, as well as the beauty industry and jewelry industry, continuously growing. Result First, this study verified the elements like coexistence and incompatibility by understanding the concept of Yin-Yang & Five Elements and the nature of each element that are closely related to our lives, and also verified the symbolic figures of each element and their combination. Through the results of preceding researches, this study found out that the actual corporate forms of symbol were made up of the combination of coexistential figures, and also verified that they could be utilized as design elements. Also, this study aimed to contribute to consumers’ preference by revealing the cases in which the popular luxury jewelry products accorded with the form of Five Elements. Second, this study recognized that the cloisonne enamel technique that was selected as an expression technique was a deeply-rooted traditional technique of craft, by considering its’ history and definition. Through work cases, this study also verified that various techniques were researched and preceded, and limited the range to low-temperature firing by modernly reinterpreting based on the traditional technique. This study also applied the symbolic colors of Five Elements to jewelry. In the results of researching the jewelry owned by female consumers, they matched with the jewelry colors ranked No.1-5, which verified that the jewelry of this study could be preferred by consumers. Lastly, this study produced the forms of jewelry by developing the design of figures symbolizing each one of Five Elements, and then suggested the jewelry combined with cloisonne enamel technique for expressing the colors and texture of Five Elements. Conclusion Amid growing concerns for the uncertain future, fortune-telling and horoscope are becoming favored by many, so this study aims at providing the jewelry incorporating iconic shapes of the Five Elements Theory to bringing in a positive energy, in turn alleviating anxiety and relieving by simply putting on the jewelry. The significance of this study is to promote the jewelry reflecting the Five Elements and furthermore, traditions of Korea through modern interpretation of the Five Elements, to the world.

keyword : 음양오행, 칠보기법, 장신구, Five Elements, Enameling, Jewelry

Background Story resources, which serve as the material for stories, are essential elements in constructing narratives and play a crucial role in enhancing the competitiveness of content. This study analyzes the association mechanism that explains the emotional transition process between stories and users. Through this, it aims to propose methods for securing story resources to revitalize local culture and further explore strategies for activating cultural content. Methods This study analyzes visual interactions using the association mechanism theory and explores the relationship between story resources and strategies for linking them with local cultural content industries. A case study examines communication characters from various municipalities, followed by field testing in Jangseong-gun to collect story resources and develop characters and content. The results are summarized through interviews, with recommendations for future research. Result This study identified the relationship and importance of story resource discovery, storytelling development, and cultural content utilization through the association mechanism. It proposed strategies to revitalize the underdeveloped area near Baekyangsa Station in Jangseong using local story resources. The suitability of the character applying the association mechanism was confirmed through online interviews with officials from Jangseong County Office and township offices, members of the Jangseong Youth Association, and local residents. Conclusion The association mechanism of story resources presented in this study serves as a key example of strategies for linking with the cultural content industry, offering potential for building the identity of underdeveloped areas. This research is expected to deepen understanding of the association mechanism, foster storytelling ideas, and contribute to their visualization.

keyword : 스토리자원, 연상 매커니즘, 문화콘텐츠, Story Resources, Association Mechanism, Cultural Content

Background This study aims to develop and present textile patterns and bag designs for Generation MZ, utilizing the Chaekgeori icon. This approach intends to enable Generation MZ to access and appreciate the value of traditional cultural archetypes, such as Chaekgeori, through fashion accessories, thus fostering a sense of familiarity. Furthermore, this study seeks to demonstrate that traditional cultural archetypes possess inherent uniqueness and excellence and can be effectively commercialized for practical use. Methods Initially, this study developed five textile patterns by extracting icons related to academic origins from Chaekgeori icons previously developed using M. C. Escher’s tessellation techniques (translation, axis, and glide reflection) in the preceding research. Five bag designs were created to evaluate the practical applicability of these developed textile patterns, targeting women in their twenties. Result 2D mapping results of the five textile patterns incorporated into the five bag designs were evaluated through in-depth interviews with five graduate students from fashion-related departments in the Jeju region. Based on these evaluations, the five textile patterns were printed using digital textile printing (DTP), and the five bag designs were produced and presented. Conclusion In conclusion, the bag designs incorporating the textile patterns reaffirmed the unique and valuable qualities of Chaekgeori as a traditional cultural archetype, demonstrating its potential for practical commercialization in everyday products accessible to everyone. Furthermore, this study provided an opportunity to promote the perception that traditional cultural archetypes are easily accessible materials for Generation MZ, fostering positive interest and engagement with these cultural archetypes.

keyword : 책거리 도상, 텍스타일 패턴디자인, 가방디자인, Chaekgeori icons, Textile Pattern Design, Bag Design