Vol.87  No.0  2025

Background According to the research findings the wine industry is turning to technology-driven solutions such as mobile app based service to enhance their service affiliation and to reach more customers, especially the influential MZ generation (Millennials and Gen Z). This study addresses the critical need for a wine-related digital platform that aligns with MZ generation's digital lifestyle, desire for personalized experiences, an effecient user experience and interest in engaging and immersive contents and offerings. Methods The study used a multi-faceted methodology combining a comprehensive literature review, a comparative analysis of existing wine applications in the past, a structured online survey, in-depth interviews, and user testing on user interface of Wine town application. The main research objective is to design, develop, and evaluate the effectiveness of a virtual wine application that meets the preferences and needs of the MZ targets. Result The results of the survey had shown that the respondents had a significant level of dissatisfaction with existing online wine services, the main reason being unengaging and lacking contents. The new virtual wine application, WineTown, tackled this dissatisfaction by prioritizing engaging contents with the users, social interaction features, and a user-friendly interface. The user test results confirmed a positive response to the online community experience and a preference for image-based choices in AI recommendations as well. Conclusion The study had concluded with the successful development in designing service and user interface and positive reception of Wine Town, an application that incorporates personalization, in-app community interaction, and customized AI recommendations. The findings demonstrate the potential of Wine Town to meet the needs of target users by providing an immersive and engaging virtual space through application for wine lovers. Future research challenges include expansion to different communities and continuous improvement of the in-app's AI recommendation system to ensure long-term relevance and user satisfaction. For the target customers, Wine Town is a promising solution to enhance their wine experience and supports their a passionate experience towards wine.

keyword : Personalized Experiences, Virtual Wine Application, MZ Generation

Background Given the increasing prevalence of childhood obesity, there is a growing need for research into apps that can help children make healthier snack choices. However, no studies have yet been reported on mobile apps designed to improve or educate children’s snack consumption behaviors. This study aims to develop a mobile app that influences children’s snack consumption behaviors. Methods This study adopted Larman’s iterative development model, encompassing the phases of analysis, design, implementation, and evaluation in the process of app development. Initially, a prototype of the app was created in PDF format based on prior studies. Expert evaluation interviews were conducted to gather feedback for improvement. Based on this feedback, the prototype was revised, and a new version was developed in HTML format. Result The results of this study are as follows. First, most existing mobile apps focus on game formats rather than offering educational content that could promote positive behavioral changes in children's snack consumption. Second, the study confirmed the need for a mobile app that provides information on recommended snacks and nutritional details for children, while also allowing users to share design ideas to encourage healthy eating behaviors. Third, the study outlined key characteristics related to content, design, and usability for an educational app focused on children’s snacking behaviors. Conclusion Given that childhood overweight continues to emerge as a critical public health issue and that mobile apps can be effective tools for children's education, studies on apps designed to help children make healthier snack choices are both needed and valuable.

keyword : 아동 스낵 섭취, 모바일 앱, UX 디자인, Children, s healthy snacking, Mobile app, UX design

Background With the rapid growth of the digital financial market, competition between digital financial platforms (Toss, Naver Pay) and traditional financial service companies (Shinhan Bank, Hana Bank) is intensifying. These companies utilize differentiated brand positioning strategies―convenience, innovativeness for digital platforms and trustworthiness, stability for traditional institutions. This study aims to analyze the differences in consumer perception and behavior influenced by these positioning strategies, focusing on their impact on reuse intention and recommendation intention, along with evaluating segment differences by age group. Methods This study conducted an online survey targeting 300 respondents (N=300) to quantitatively analyze how brand positioning factors (convenience, innovativeness, trustworthiness, stability) affect consumer perception and behavior (reuse intention, recommendation intention). The data were analyzed using multiple regression analysis and ANOVA, comparing differences by brand and age segment. Additionally, the study examined the indirect effects of brand image and service satisfactionon consumer behavior. Result The analysis revealed that digital financial platforms leveraged convenience(β = 0.40) and innovativeness(β = 0.45) to gain popularity among the younger generation, while traditional financial service companies maintained loyaltyamong middle-aged and older consumersthrough trustworthiness(β = 0.35) and stability(β = 0.30). MZ generation prioritized convenienceand innovativeness, whereas older generations valued trustworthinessand stabilitymore(F = 4.12, P < 0.05). Both service satisfaction (β = 0.48) and brand image(β = 0.38) had a positive impact on consumers' reuse intentionand recommendation intention. Conclusion Digital financial platforms should enhance trustworthiness and stability to expand into the middle-aged market, while traditional financial service companies need to accelerate digital transformation to attract younger consumers. Developing personalized financial services and strengthening digital channels are critical strategies. Future research should include broader consumer segments to establish brand positioning strategies that are competitive not only in the domestic market but also in the global financial landscape.

keyword : 디지털 금융 플랫폼, 종합 금융 서비스 기업, 브랜드 포지셔닝, Digital financial platform, traditional financial service companies, brand positioning

Background The global pandemic has heightened awareness of the climate crisis. Since governments in the world declared carbon neutrality and announced eco-friendly policies, the transition to a green economy has been accelerated globally. In the fashion industry, "sustainable ethical fashion" is also emerging as an important issue to solve problems such as poor working conditions, environmental pollution, and animal cruelty that occur in the entire process of production and disposal. Therefore, this study seeks to develop alternative leather based on mushroom mycelium and apply it to fashion products, and thereby suggest ways to expand the mushroom mycelium based alternative leather across various sectors of the fashion industry. Methods This study examines the definition of alternative leather and the types of materials used to produce it through literature reviews and online research, surveys and analyzes the alternative leather market, and predicts its future prospects. Based on these findings, it develops alternative leather made from mushroom mycelium, and researches its sustainability by applying it to fashion products. Result This study systematically defined the concept of alternative leather and detailed the successful research and development of mycelium-based alternative leather, achieved through the researcher's proprietary technology. The developed material has been officially registered as a patent. (Patent Number: 제 10-2791923호) Conclusion Alternative leather is a plant-based leather designed to protect the environment and promote animal welfare. Therefore, this study focuses on developing alternative leather that replicates the texture of animal leather with the use of mushroom mycelium. The research was conducted in three steps. First, due to the lack of theoretical studies on alternative leather, this study established the definition of alternative leather and categorized material types and market trends based on the current state of development. Second, the research aimed to expand the scope of alternative leather by developing mushroom mycelium-based alternative leather. Third, the study explored the potential expansion of alternative leather by directly applying the developed mushroom mycelium based alternative leather to fashion products.

keyword : 대안 가죽, 버섯 균사, 패션제품, Alternative Leather, Mushroom Mycelium, Fashion Products

Background This study attempted to provide basic data on customer experience (CX) and brand experience (BX) according to a specific customer base through a brand experience (BX) study using Generation Z as a target. In addition, it was intended to present the strategic direction of brand marketing as well as the consumption experience and brand purchase factors desired by Generation Z as visualized evidence. Methods Through literature review, Generation Z and consumption propensity, understanding of BX and CX, experience design and brand experience (BX) models were considered. In the empirical study, the consumption behavior and use experience of individuals experiencing the brand of mobile carriers were identified using the FGI survey method for people in their 10s and 20s, who are currently Generation Z. Result In terms of brand experience through customer experience, Generation Z was found to be price-sensitive and value discount benefits. In addition, brand trust and quality are important, but if cost-effectiveness is not followed, they react negatively. It can be seen that this generation is more important to price and quality satisfaction than brand loyalty. Therefore, brands targeting Generation Z are expected to need a strategy to strengthen price and benefits and improve customer experience. Conclusion Through this study, we were able to closely understand the consumption needs and characteristics of Generation Z customers according to the brand experience (BX) in terms of customer experience (CX), and suggest the direction of brand experience accordingly. It is expected to provide strategic implications for various industries centered on Generation Z, the target group that will lead the current trend.

keyword : Z세대, 브랜드 경험(BX), FGI, Generation Z, BX

Background This study systematically analyzed the comprehensive trends in design research for the elderly, which has gained increasing importance due to rapid population aging. Using the PRISMA methodology, this study examined literature published in domestic academic journals from 2015 to 2024. Methods Using the PRISMA methodology, inclusion and exclusion criteria were established to select the target literature. To ensure the reliability of the study, cross-validation was conducted among three design researchers (Cronbach’s alpha = 0.806). Based on the final selection of 60 studies, three research questions were addressed: research objectives, research approaches, and annual trends. Result Early research focused on universal design and improvements in living environments. Over time, the scope expanded to include digital UX and healthcare applications. More recently, AI-driven personalized services and interaction design have emerged as key research directions. Conclusion The findings indicate that future research on design for older adults should expand beyond functional support, such as physical and mental assistance, to enhancing their autonomy in daily life. To achieve this, a greater emphasis should be placed on data-driven personalized healthcare and UX/UI design that considers user experience.

keyword : 노인, 디자인, PRISMA(Preferred Reporting Items for Systematic) 체계적 문헌 고찰 방법론, Elderly, Design, PRISMA(Preferred Reporting Items for Systematic) Methodology

Background In modern Chinese society, the transmission of art and culture is becoming an increasingly important task, and as consumers' interest in traditional handicrafts increases, consumer preference is playing a key role in the process of succession and commercialization of traditional handicrafts. Accordingly, designers and craftsmen need to closely analyze the design elements and purchase intentions of traditional handicrafts and reflect them appropriately in market demand. Methods In this study, the following research procedures were conducted to analyze design elements and factors for traditional Chinese incense utensils. First, after organizing the main characteristics of traditional Chinese incense burners through literature research, design elements were derived based on this. Second, a focus group interview (FGI) was conducted to understand the practical acceptability and cultural consensus of the derived design elements. Third, after constructing a questionnaire based on the interview results and the derived design elements, the effect of design elements on consumers' purchase intentions and preferences was analyzed. Fourth, based on the collected data, exploratory factor analysis (EFA) was performed to derive key factors of traditional Chinese fragrance instruments. Result As a result of the analysis, the design elements of traditional Chinese incense burners were classified into six factors: material factors, appearance factors, aesthetic factors, functional factors, convenience factors, and brand factors. These factors are expected to encompass the various cultural and practical values of traditional Chinese incense burners, and at the same time, strengthen the cooperation between designers and craftsmen, and contribute to the promotion of cultural commercialization of traditional Chinese incense burners. Conclusion This study provides a comprehensive view and objective reference materials on traditional Chinese incense burners. Future research should analyze consumers’ preferences for traditional Chinese incense burners and the role of design elements in more depth. This will help explore the potential of modern use of traditional Chinese incense burners and provide strategic directions for the sustainable development of traditional handicrafts.

keyword : 전통 향기구, 디자인 요소, 중국, Traditional Incense Utensils, Design Elements, China

Background In Korea, the number of coffee shops has surpassed 100,000, with a large proportion operated by small businesses and SMEs. As consumers increasingly prioritize experience and value over product quality, this study investigates key components of brand space and experience providers based on successful small business cases. Methods As a research method, First, this study examines the current status of the coffee and dessert industry among small businesses and SMEs, and discusses the changes in their brand spaces. Second, it derives the key characteristics of brand space elements and experience providers through a review of prior studies and literature, and proposes an analytical framework for case analysis. Third, it investigates the expression intensity of brand space elements and experience providers by analyzing five selected cases. Result According to the case analysis, the expression intensity of brand space elements was ranked as follows: attractiveness, harmony, wholeness, symbolism, and informativeness. The analyzed coffee and dessert shops mainly emphasized attractiveness as a key element to provide consumers with differentiated experiences from their daily lives. For experience providers, the expression intensity followed the order of product appearance, spatial environment, identity, communication, and human factors. Notably, product appearance played a crucial role in consistently delivering the brand identity. Conclusion This study highlights the importance of attractiveness and spatial environment in the brand spaces of small and medium-sized coffee and dessert businesses. It also identifies the need to ensure consistency between product appearance and spatial identity, while suggesting the potential for improvement in informativeness and human interaction. For a brand space to maintain a coherent identity, it must offer an integrated brand experience where products and physical space work together, emphasizing the strategic need to strengthen the connection between spatial environment and brand identity.

keyword : 브랜드 공간, 체험 제공 수단, 커피·디저트 중소기업 브랜드, Brand space, Experience Providers(Expros), SMEs coffee and dessert brands

Background Characters are a crucial element of personal branding, especially for content creators, as they symbolize their identity and differentiate them from other creators. Despite the growing significance of video content creators and personal brand strategies, academic research on this topic remains limited. Methods This study conducted a survey among 203 adults to investigate the psychological effects of realistic and cartoon types of characters using SPSS Statistics 25. Result Based on the results, novelty and viewing intention showed significant differences depending on the character type. Novelty was greater for realistic characters, while viewing intention was higher for cartoon characters. Furthermore, the factors influencing users’ intention to view the creators' channel were ranked in the following order of significance: attractiveness, novelty, trustworthiness, and intimacy. This highlights the importance of developing a visually appealing design to make a creator's character more attractive. Conclusion This study contributes to refining theories related to brand characters, including creators’ characters, and provides valuable insight into the strategic use of characters and the development of communication design strategies.

keyword : 콘텐츠 크리에이터, 브랜드 캐릭터, 시청의도, Content Creator, Brand Character, Viewing Intention

Background Traditional markets have served as a center of local economy and culture. However, due to the development of the modern distribution system and changes in consumption patterns, the competitiveness of the traditional market is weakening, and some markets are facing a crisis of soil. Accordingly, the government is carrying out various traditional market support projects to revitalize the traditional market. This study proposes a brand development plan centered on the communicative traditional market for local residents, centering on Ocheon Market in Pohang, Gyeongbuk in 2023 as a result of support for the joint brand development of traditional markets and alley commercial areas. The purpose of this study is to find a way for Ocheon Market to secure economic competitiveness while preserving cultural values. Methods This study analyzes the necessity of brand development by selecting Ocheon Market in Pohang, North Gyeongsang Province as an example among traditional markets, and attempts to clearly identify the market's identity by considering the types of activation of the traditional market. To this end, the characteristics of the traditional market and the theoretical background of the brand strategy were investigated through literature research, and field surveys and SWOT analysis were conducted to identify the current situation and strengths and weaknesses of the market. In addition, based on consumer research, demands for brand development were derived, and a brand design strategy for a region-centered communicative traditional market was proposed. Result Through this study, Ocheon Market developed a brand that reflects the identity of the market. Through this, it was confirmed that it can be effectively applied not only to strengthen the image of Ocheon Market, but also to establish a promotion strategy to attract tourists. In addition, it is possible to expand the contact point with consumers by developing various application elements such as apron, shopping bag, and package design through continuous management of the brand. Conclusion The brand development of Ocheon Market is expected to have a positive effect on revitalizing the local economy and maintaining cultural identity beyond simply securing market competitiveness. Through this, Ocheon Market will be able to establish itself as a sustainable traditional market closely linked to the local community.

keyword : 전통시장, 브랜드디자인, 포항 오천시장, Traditional Market, Brand Design, Ocheon Market in Pohang