Vol.84  No.0  2024

Background This study was conducted to improve the quality and attractiveness of tea packaging with the aim of meeting consumer needs and strengthening product competitiveness by applying Kansei Engineering methods based on consumer reviews. Methods Research methods include collecting consumer reviews using web crawlers, analyzing Kansei Engineering, and surveying. First, a large amount of consumer reviews were collected through web crawler technology, and through this, important consumer demand information was identified, and the collected information was analyzed through factor analysis, and major emotional vocabulary was set. Next, the exterior design elements of the tea packaging were extracted by combining consumer reviews and product dismantling methods. Finally, a mapping model was constructed between consumer emotional needs and design elements through an orthogonal experiment method. Result As a result of the study, the method combining consumer reviews and Kansei Engineering clarified the user's demand direction, optimized product design, and provided improvement measures for tea packaging design. Conclusion Through this, this research method aims to provide new ideas and directions for tea packaging design research.

keyword : 감성공학, 소비자 리뷰, 차 포장디자인, Kansei Engineering, Consumer Review, Tea Packaging Design

Background The space industry is expected to grow from $350 billion to over $1 trillion by 2040, which highlights the need for personal care innovations that are exclusive to space environments. The trend towards civilian space flight and the need for everyday life solutions in orbit is increasing. Faced with the microgravity settings that disrupt biological processes and require special lifestyle adjustments, this research focuses on smells, which are essential for astronauts. Methods The study employed a multidisciplinary approach, based on a speculative design view, starting with an extensive literature review to understand the state of the space business today and the physical and psychological difficulties that astronauts have, with a particular emphasis on concerns connected to smell in space. The current space personal care innovations were critically analyzed in order to identify gaps and outline development objectives for the new product. Next, the actual generation of the design concept was conducted. Result Space-Patch demonstrates an innovative method for controlling odor and boosting emotions during space missions. The patch is designed to provide astronauts with a sense of comfort while considering realistic constraints. It does this by using materials that are compatible with the waste management systems and microencapsulation technology for moderate and continuous scent release. Three unique fragrance collections were devised: Day Dreams, Orange Rocket, and Way Back Earth. Each was intended to elicit a particular emotional reaction that is beneficial to mental health. Conclusion This study highlights significant advancement towards the intersection of cosmetology and astronautics underscoring the importance of olfactory stimuli in space environments. Studies on the difficulties faced by astronauts have been carried out in the past, but no product proposal for a personal care solution that manages odors has been developed yet. The study seeks to improve astronauts' physical and emotional aspects through the speculative design-driven, multidisciplinary approach.

keyword : Space Personal Care, Fragrance, Speculative Design

Background Methods Result Conclusion In the current exhibition industry, there is not only excessive consumption of materials but also significant environmental pollution post-event. As environmental conditions worsen, recycling is increasingly recognized as one of the most critical methods for pursuing a better quality of life. The selection of eco-friendly materials for display stands is essential; before using such materials, health considerations should come first, followed by the issue of recovering leftover materials and preventing excessive material consumption. Regarding the installation of exhibition booths, it is not about ignoring the novelty and uniqueness of exhibition design. While extensive electrical work forms the foundation of system components, it does not imply a lack of imagination in exhibition formats. Exhibition designers often think they use a lot of materials in their booth installations. Suppliers can offer designers materials in various shapes, allowing them to create the most perfect exhibition spaces. However, exhibition designers tend to overlook environmental issues, focusing instead on showcasing flashy displays. Consequently, the eco-friendly concept might be disregarded in material selection. After the exhibition, dismantling and discarding materials not only increases resource consumption but also lowers environmental standards. Result To promote the importance and necessity of eco-friendly exhibition booths, it is crucial to widely disseminate knowledge related to environmental protection. The application of eco-friendly materials in standard exhibition booths should be researched and practiced extensively. Through such efforts, it is hoped that in the future, these materials will be used more widely in special exhibition booths as well, thereby reducing environmental pollution. Conclusion The application of eco-friendly materials in exhibition booth construction is not only a matter of environmental responsibility but also of health and resource management. By prioritizing eco-friendly materials, designers can create innovative and sustainable exhibition spaces. Furthermore, by raising awareness and understanding of the importance of eco-friendly exhibition practices, we can move towards a future where exhibitions are both impactful and sustainable. Ultimately, embracing eco-friendly materials and practices in the exhibition industry is essential for reducing environmental impact and promoting a higher quality of life.

keyword : 컨벤션 폐기물 처리, ESG경영 기대성과, 지속적 활용의도, Convention waste disposal, ESG management expected performance, intention to continue use

Background The mobile application market is expanding, with public institutions creating apps to ensure public access to information. However, research on these apps is lacking. This study aims to develop systematic applications by identifying key components and creating an evaluation framework for public institution apps. Methods Success stories of public institution applications were analyzed through literature review and prior research. Key components were derived by selecting and analyzing apps based on downloads, ratings, reviews, and awards in seven major fields. Common characteristics and success factors were identified, and an evaluation framework was constructed and validated through expert FGI. Result Based on success case analysis and web accessibility guidelines, three key components for evaluating and analyzing public institution applications were proposed. Detailed evaluation items for these applications were also analyzed. Conclusion This study will contribute to the quality improvement of public services by suggesting the elements that public institution applications should have to achieve goals and realize social values.

keyword : 공공기관 어플리케이션, 사용성, 디자인, Public institution applications, Usability, Design

Background Museum cultural products are a combination of culture and commodity, which not only transmit culture but also fulfill people's spiritual needs. However, many cultural products fail to satisfy consumers' needs for originality and meaning. Therefore, this study aims to explore whether the design attributes of cultural products in Beijing palace museums influence consumers' purchase intention through perceived value. Methods This study conducted a survey of consumers who purchased cultural products at the Palace Museum for five days in June 2024, and collected a total of 295 questionnaires. The measurement of the research variables consisted of five questions and were rated on a 7-point Likert scale. SPSS 26.0 and AMOS 26.0 software were used to conduct frequency analysis, reliability and validity testing, and hypothesis testing through path analysis. Result It was found that the design attributes (aesthetics, functionality, symbolism, and convenience) of cultural products in palace museums influenced consumers' purchase intention through the mediating effect of perceived value. Convenience significantly enhanced consumers' perceived usefulness and enjoyment, while aesthetics and symbolism mainly enhanced perceived enjoyment. Functionality did not have a significant effect on perceived value, suggesting that modern consumers may not consider functionality as an essential attribute of an item. Conclusion This study confirms that enhancing product convenience, aesthetics, and symbolism increases purchase intention through consumers' perceived value, suggesting that convenience, aesthetics, and symbolism play an important role in cultural product design. These results provide practical guidance for the design and marketing strategies of museum cultural products.

keyword : 고궁박물관 문화상품, 디자인 속성, 구매의도, Palace Museum Cultural Products, Design Attributes, Purchase Intentions

Background K-Pop has become a dominant force in the Asian music industry, surpassing J-Pop and Indian music industries. Despite the global digital era, K-Pop continues to gain popularity through both music and visually appealing album covers that have received international recognition. In contrast Indian music, which is renowned for its rich cultural diversity and linguistic variation focuses primarily on the local market and is mainly reliant on internet channels for dissemination. This research seeks to compare these two booming industries, specifically through the in-depth analysis of the album cover design, in order to give insights and suggestions for increasing the global reach of Indian Indi music. Methods This study uses a case study technique to examine the album cover designs of five successful male artists and Idol groups from each industry, according to their monthly Spotify listeners. Design type, layout, color connotations, fonts, and visual storytelling are among the key visual components that are examined in this study. The study involved gathering album cover designs from selected artists, defining design types, examining color schemes, analyzing font choices, and evaluating layout styles. The comparative research emphasizes the most popular and effective design strategies in the K-Pop industry as well as the Indian Indie music industry, as well as practical recommendations for Indian Indi musicians to improve their visual identity and worldwide market presence. Result The analysis discovers significant differences in album cover designs between the two industries. Indian Indi music emphasizes imagery and achromatic color schemes to portray emotions ranging from hope to melancholy. In contrast K-Pop album covers use hybrid design techniques brilliant analog color schemes and a more experimental approach to typography resulting in strong and assertive visual narratives. K-Pop album cover designs usually use several fonts and design styles which enhances their visual attractiveness whereas Indian album cover designs are simpler and less diversified. Furthermore physical CDs are still popular in the K-Pop Industry due to their collectible nature but Indian Indie music is usually shared digitally. Conclusion Album cover design shapes the artistic vision and emotional tone in both industries. K-Pop's vibrant and internationally known designs provide essential techniques to Indian Indi musicians. By adopting diverse and experimental design strategies including varied typography and vibrant colors, Indian Indi music can boost its global visibility and brand recognition. Further research on K-Pop marketing strategies, visual identity, commercial impact, and fan interactions on social media can provide insights for Indian artists to strengthen fan relationships and optimize album cover designs for broader market appeal.

keyword : K-Pop, Indian Music, Album Cover Design

Background This study analyzes the package design of Chinese commemorative white wine using 12 paper visual elements, exploring their cultural meaning and visual symbolism in consumer purchase decisions. Methods Utilizing prior research and literature, a specific case study is analyzed within a constructed framework. Characteristics of the 12 papers in package design are identified, followed by survey administration and data analysis to assess their impact on purchase intentions. Result Baekju's 12-paper package design exhibits five key characteristics: value, history, exhibition, differentiation, and symbolism. All characteristics score above 3 points on average, with Pearson indices exceeding 0.8, indicating strong correlations with purchase intention. Conclusion The 12th anniversary Baekju package positively influences consumer purchase intentions, particularly in aspects of value, historicity, exhibition, differentiation, and symbolism. Historicality is most satisfying to consumers, while symbolism is most closely linked to purchase intention, suggesting future designs should focus on these aspects. The study concludes that the package design significantly affects individual attitudes and subjective scope within consumer behavior theory, warranting further research on integrating historical and cultural significance into design expressions.

keyword : 패키지디자인, 12간지, 시각적 상징, Package Design, Chinese Zodiac, Visual Symbols

Background With the development of digital media, brands are forming communication through various media, and brand apps are a key means of forming relationships between brands and consumers through smart media applications and allowing them to experience what the brand wants to convey. It is being utilized. Methods In this study, we look at the brand apps of domestic and foreign lifestyle brands that are building unique brand apps beyond the physical space, offline, to secure consumer contact points online and to establish diversified brand communication. In addition, we classify the various functional and visual elements expressed in the brand app and analyze how each element is functionally implemented and its visually expressed form and connection. Finally, we design questions based on the analysis and conduct a survey of users about the brand app to verify the relationship between each element appearing in the brand app and the brand. Result Through the above research, analysis, and verification, we found that implementation methods in brand apps based on each brand's value and mission have an effective impact on consumers' brand awareness and experience. Based on the above, Conclusion This study aims to find out how to construct an effective brand app for comprehensive brand image enhancement and communication in the relationship between brands and consumers, and to propose an integrated brand app structure.

keyword : 브랜드 어플리케이션, 통합적 브랜드 이미지, 라이프 스타일, Brand Application, Integrated Brand Image, Lifestyle

Background The role of designers is becoming more diverse according to the demands of industry and society, and accordingly, in addition to design thinking and expression, collaboration and convergence with various industries, academics, and technologies have become important. In other words, it calls for convergent design thinking that encompasses the humanities and social sciences, art, science, and technology that go beyond visual expression, and this further represents the expansion of a new design paradigm after the 4th Industrial Revolution. Methods This study presents ‘2C-PBL’ (Convergence & Cooperation - Project Based Learning), a design-centered education model for nurturing designer talent that can respond to such changes in the design paradigm. The three core axes for developing an educational model are project-based learning (PBL), convergence in a multidisciplinary structure, and joint cooperation through industry-academia linkage and collaboration. Result Through theoretical consideration, this study identified the definition, changes, and types of each educational method, and examined the goal orientation of these methods in design-centered education and how they have been incorporated into education. In addition, a pluralistic evaluation plan and system for instructors, learners, and experts was established together. Conclusion The above educational model integrates various adjacent disciplines through the process of recognizing, discovering, and solving problems, which can be seen as the essential meaning of design, and is based on thorough joint research and verification through industry-academia linkage. Through this model, the core value is to foster designers and creators with integrated design thinking skills.

keyword : 프로젝트 기반 학습, 통합적 디자인 사고, 디자인 중심 교육, Project-Based Learning, Integrated Design Thinking, Design-Centered Education

Background Edward Hopper, a 20th-century American painter, expressed the solitude of modern life and the desolation of urban landscapes through contrasts of light, use of color, linear layouts, and spatial composition. This study aims to recreate Hopper's artistic characteristics using AI technology and analyze the emotional similarities between AI-generated images and Hopper's original works. Based on data collected from surveys, it is necessary to analyze whether AI-generated images can convey emotions similar to those in Hopper's works. Methods Using the To utilize the semantic differential method, a survey was conducted with 21 samples of experimental materials, each presented with 15 pairs of opposing emotional adjectives. Participants were asked to select the term from each pair that best matched their feelings. Based on the survey results, principal component analysis was performed using the SPSS program. Result The key emotional elements in Edward Hopper's works are light contrast, emphasis on straight lines, and techniques and coloring tools. Light contrast conveys warmth and stability but lacks individuality. Straight lines provide comfort and reliability but may seem unsophisticated. Techniques and coloring tools offer a natural, peaceful feel but have low distinctiveness. Conclusion The study showed that incorporating emotional elements from Edward Hopper's works in brand marketing can strengthen consumer connections and convey messages effectively. It highlighted the importance of emotional analysis in marketing strategy and suggested integrating Hopper's sensibility creatively. Future research should explore emotional analyses of various artists to develop richer marketing strategies.

keyword : 에드워드 호퍼, 브랜드, 감성 평가, Edward Hopper, Brand, Emotional Evaluation