Vol.83  No.0  2024

Background It is important to note that an examination regarding the relation of individuals’ perceptions towards upcycled fashion product and their purchase intention should provide important insights and implications for fashion brand manufacturer and consumers together. In response to calls for greater attention to upcycled fashion nowadays, the present study aimed to identify the determinants to consumer purchase intention of upcycling fashion product. This work is notable, given its theoretical framework using the Theory of Planned Behavior. Methods The conceptual model was statistically validated on sample data collected from one-hundred and fifty-eight respondents participated in the present work. A parallel mediation model was verified using Hayes’s Process Macro. Four demographic variables including age, gender, marital status and educational level were controlled for in the first regression model. Result The results from a hierarchical regression analysis indicate that, (1) perceived eco-friendly value had an impact in purchase intention of upcycling fashion product, (2) attitude, subjective norm, and perceived behavioral control were found to be immediate determinants to purchase intention, and (3) the influence of perceived eco-friendly value on purchase intention was mediated by attitude and subjective norm, and lastly, (4) the indirect effect of eco-friendly value on purchase intention mediated by perceived behavioral control was found to be lower than direct effect. Conclusion The overall results imply that strategies should be developed to diffuse favorable or positive awareness toward the use of eco-friendly fashion to individual consumers and the entire society. In addition, efforts should be made to emphasize the eco-friendliness of upcycled fashion products as well as the potential to reduce their potential negative impacts on our environments.

keyword : 업사이클링 패션 제품, 친환경적 가치, 계획된 행동이론, Upcycling fashion Product, Eco-friendly Value, Theory of Planned Behavior

Background The paper aims to close the digital divide and improve life quality in the aspect of cultural living of the elderly by reforming the service design of kiosks in movie theaters. The COVID-19 pandemic accelerated digital transformation, fundamentally changing the basis of daily life from offline to online. However, people who cannot adapt to the pace of the change, especially the elderly, are being ostracized, which deteriorates the digital divide. The paper aims to reduce such inequalities by suggesting a new design of UI/UX of digital kiosks for the elderly, particularly the kiosks in movie theaters. Method The research was conducted through the design thinking process using the double diamond method. It served as a tool for diverging tools to comprehensively explore the issue of kiosk accessibility for the elderly and a convergent source to take focused action. The process consisted of three parts of the double diamond method including the discover, define, and develop stage. The study investigated the specific factors that affect the user experience of kiosks through field research, in-depth interviews, IDEO brainstorming, and wireframe prototyping. Result Reforming the UI/UX of digital kiosks into the elderly accessible form confirmed that the elderly needs a process of walking throughout the usage with detailed explanation. We elicited the main problem as the lack of detailed explanation regarding words, UX, and UI, while investigating at the discover and define stage. Therefore, the modified version was accompanied by a comprehensive description throughout the digital kiosks experience. Conclusion The study successfully suggested the redesign of digital kiosks through a convergent and divergent tool in the design thinking process. The ideation contributed to the relevant literature by improving the knowledge of the status quo of the elderly’s user experiences on digital kiosks and suggesting specific and feasible design solutions, closing the digital divide.

keyword : Digital Kiosk, Elderly Accessibility, Double Diamond Design Thinking Method

Background Technology innovation and design have been connected and developed together. Since innovation is not achieved by technology alone, analysis of design should be discussed in conjunction. With the emergence of disruptive innovation, each technology curve undergoes certain characteristics and changes in layers. It is important to understand and analyze the role of design in connecting these changes. Method Based on the theory of the S-curve of technology, we examined the role of design in each technology curve and analyzed the peculiarities and role changes of design at the discontinuous point of disruptive innovation. As a case study, we analyzed communication devices, which are technologically advanced high-performance products. Findings At each discontinuous point where the S-curve of technology overlaps, design had a significant impact through the following roles. At point A, the importance of aesthetic design and its relationship with manufacturing and mass production were emphasized. At point B, the relationship with the visual aspect due to detail and usability improvement was important. At point C, the importance of design focused on interaction, communication, and sensory and subconscious experiences was highlighted. Conclusion The significance of this study lies in analyzing the peculiarities and roles of design based on the theory of the S-curve of technology, through a multidimensional analysis of industrial revolution, technology, product, and design using case studies. If we continue to research the current status and peculiarities of innovative design according to technological changes, we will be able to provide clear solutions to cope with the flow and changes of industry and technology in an era of high uncertainty.

keyword : 기술의 S곡선, 불연속적 혁신, 디자인 역할, S-Curve of Technology, Discontinuous Innovation, Role of Design

Background Carbon-neutral urban forests are strategically vital for responding to climate change and improving urban environments. They help achieve greenhouse gas zero-emission targets and offer various environmental benefits. Despite their importance, the field has seen limited research to date. There is a significant need for in-depth research to understand the efficacy and implementation of strategies that integrate carbon neutrality into urban forestry. An initial step requires analyzing the usage trends of these forests to develop elements of convergence design that incorporate carbon-neutral technologies, thus establishing a foundation for future carbon-neutral urban forests. Method The study employed text-based search engines such as Naver, Daum, and Google, along with social media and video platforms like Twitter and YouTube, to extract related keywords. The analysis period, centered around the announcement dates of carbon neutrality initiatives, spanned from October 27, 2017, to October 26, 2023. The focus was on interpreting the diversity of user behaviors, with particular attention to keywords related to 'parks' and 'urban forests.' The analytical process involved collecting, cleaning, and analyzing data, followed by keyword analysis and N-gram network analysis. The derived keywords were then classified into four clusters, from which elements of convergence design were developed, considering their compatibility with carbon-neutral convergence technologies. Results The analysis successfully identified four distinct clusters centered around parks and urban forests: activities related to nature and tourism; natural attractions with support and participation programs; natural and cultural experiences and facilities in urban spaces; and business activities focused on managing urban natural environments. These clusters were aligned with CCUS technologies and carbon reduction application technologies. Proposing design applications based on these alignments helped delineate potential directions for the development of convergence design in carbon reduction urban forests. Conclusion This foundational study considers both the carbon reduction effects and the usability of carbon-neutral urban forests. By analyzing the usage trends of parks and urban forest users and integrating currently developed carbon-neutral technologies, the study proposes practical methods for applying convergence design. These methods can serve as essential data for the future creation of carbon reduction urban forests, contributing significantly to urban environmental sustainability.

keyword : 탄소중립, 도시숲, 융합디자인, Carbon-neutral, Urban Forests, Convert-gence Design

Background Denim is part of the daily lives of people around the world, but it is considered a major cause of environmental pollution. However, in the era of sustainability, denim brands are responding through various measures such as eco-friendly methods, technologies, and recycling. This study identified cases of denim art projects developed by G-Star Raw to explore the sustainability of denim, and illuminated their types and values. Methods First, the denim industry for sustainability, the brand spirit of G-Star Raw was reviewed in the literature. Second, the case study is a content analysis by type of art project that G-Star Raw has conducted since 2013. Third, the value reflected in G-Star Raw's denim art project was derived by synthesizing the results of the brand spirit and case analysis. Result G-Star Raw's denim art project types were divided into exhibitions and performances, art platforms, product collaborations, and NFT and AI utilization. Although there are some differences depending on the type, it served as a place for experimentation to challenge the limits of denim and seek innovation through various collaborations as well as within the brand. In addition, recycling of discarded denim, use of eco-certified denim, and efforts to reduce water or chemical use are common. These projects have value in that they function as a fusion art of tradition and innovation based on craftsmanship, break away and expand the boundaries of denim in connection with the overall culture and arts, and seek creativity for a sustainable future of denim and strengthen the brand spirit. Conclusion Through this study, it was possible to confirm the future of sustainable denim and the possibility of boundary expansion. In the future, it is expected that sustainability will continue sincerely from a creative and innovative perspective and spread through active public interest and participation.

keyword : 지스타로우, 지속가능성, 데님 아트 프로젝트, G-Star Raw, Sustainability, Denim Art Project

Background Illustrators and cartoonists require a consistent and healthy drawing habit in their daily lives. While drawing can be done individually anytime and anywhere, engaging in group activities with shared goals and designated time frames can lead to positive effects on efficiency and motivation. Although short-term challenges have become a cultural phenomenon and research on them has increased, there is a need for researchers to directly participate in studies focusing on challenges rooted in drawing and storytelling, which have evolved over an extended period. Methods With a focus on drawing and storytelling, the researcher participated in the prominent "Inktober" challenge, completing drawings based on a provided list of 31 prompts. Subsequently, the artworks were posted on a personal Instagram account for one month in October 2023, and reactions to the works were observed. Result The analysis focused on the conceptualization and expression of the top-performing four artworks based on the number of likes among the completed 31 pieces. Ultimately, works that evoked more than mere visual appreciation by conveying emotions, humor, or thoughts through unique storytelling and distinct concepts received positive responses. Conclusion Findings from participating in the Inktober challenge suggest that individuality in artworks stemmed from storytelling based on personal experiences. Sharing artworks on personal accounts encourages sustained participation. Forming sustainable drawing habits that do not disrupt daily life routines is crucial. However, a limitation lies in the limited opportunity for direct communication among participating artists within the community due to the individual-centric nature of online-based challenges.

keyword : 드로잉, 온라인 챌린지, 잉크토버, Drawing, Online-based challenges, Inktober

Background When analyzing the characteristics of gems, it is essential to note their aesthetics, durability, rarity, and tradition as key attributes. The domestic market for colored gems has, for a long time, placed significant emphasis on rarity and tradition. This focus originates from viewing gems as symbols of wealth and a strong preference for traditional gems that have been cherished over time. Therefore, this research examines the role of color, which plays a critical role in the attractiveness of gems. By investigating color zoning in gems, which can offer visual appeal and enjoyment, the study intends to introduce gems with hidden charm, aiming to increase the use of a wide array of gems. Methods This research reinterprets color zoning, an element of color expression in gem design, as an aspect of artistic expression. The study segments the analysis into natural instances where two or more colors are distinctly separated in natural gems, and scenarios of artificial color zoning, including an examination of works by relevant artists and various gem types. Artificial color zoning is analyzed by dividing it into categories based on combinations of different gems or the layering of the same type of gem. Result Clothes, handbags, shoes and accessories that sport multiple solid colors, usually in bold and bright shades called colorblocking, have reappeared on the fashion scene in a big way the last few years.(Sharon Bohannon, 2018) the rising trend of using jewelry and gems as accessories to express one’s personal style in fashion highlights the necessity for in-depth research into color-zoned gems. These gems have the potential to overcome color limitations and reveal diverse personalities through attractive colors. Conclusion Through this research, new expressions and experiments related to hidden gems are anticipated.

keyword : 컬러조닝, 보석, 장신구, Color zoning, Gemstone, Jewelry

Background Personality has a significant impact on user experience, including perception of the agent, satisfaction with the interaction, and desire for continued interaction. Research on virtual human traits has been lacking in analyzing personality as it relates to individual personality as perceived by users. This study aims to analyze the personality difference perception of Korean virtual human influencers among Instagram users in their 20s and suggest strategies for utilizing personality design. Methods First, respondents were shown a selection of Instagram images and allowed to browse the accounts freely. Second, a bipolar 7-point Likert scale survey based on the Five-Factor Model and Völkel's AI Personality Model was administered to assess personality. Third, a one-way analysis of variance (ANOVA) was conducted using IBM SPSS to analyze the data from the 99 survey responses. Finally, focus group interviews were conducted. Result Differences in perceptions of the Five-Factor Model's personality were found in all personality factors except for ‘Friendly.' Furthermore, regarding Völkel's AI model, respondents noted personality differences in five out of ten personality traits. Focus group interviews highlighted themes such as personality consistency and identity, personalization, and the Uncanny Valley. Conclusion Suggestions include the importance of first impressions, the development of non-human or less human-like virtual characters, and consistent management across different media types.

keyword : 가상 인간 인플루언서, 성격, 인간-컴퓨터 상호작용, Virtual Human Influencers, Personality Traits, Human-Computer Interaction (HCI)

Background In 2015, the UN Sustainable Development Summit discussed and planned global sustainable development paths that encompass the three dimensions of economy, society, and the environment. China has the largest population in the world and one of the world's largest manufacturing centers, so it can be said that its impact on the environment, economy, and society is very large. Therefore, it is necessary to understand the current status of sustainable development in China. And design is a way of realizing sustainability, and sustainable design is attracting more and more attention. Methods This study aims to analyze the current status of sustainable design in the field of research in China through systematic literature research. In addition, the researchers' definitions of sustainable design in China's existing research were synthesized. And, it is intended to identify the most widely used areas in China's sustainable design field and to find areas where research is insufficient. Through this, the Chinese concept of sustainable design is summarized. Result Through the overall summary, it was derived that the definition of sustainable design in the current Chinese papers is the design behavior of the system based on three dimensions (social, environmental, and economy). In the contents of the research keywords and research design areas, most of the research focused on product design and environmental protection. Conclusion The current state of sustainable design is mostly focused on these three levels of environmental dimensions. Therefore, the other two aspects, namely, the need for balanced social and economic development with the environment, were considered. In subsequent studies, more targeted and professional research is desired in social or economic terms.

keyword : 지속가능한 디자인, 연구 현황, 중국적인 지속가능성, Sustainable design, Research status, Chinese sustainability

Background The study aimed to verify the differences in the impact of chatbot relationship type and fashion product recommendation type on chatbot continuous usage intention. Methods An online experiment was conducted after 300 individuals in their 20s to 40s experienced chatbot services, utilizing a 2 (Chatbot relationship type: Friend vs. Assistant) x 2 (Recommendation type: Product vs. Style) between-subjects design. Data analysis was conducted using SPSS for ANOVA and Bootstrapping analysis. Result First, there were differences in perceived usefulness and enjoyment, as well as user resistance, based on chatbot relationship types and fashion product recommendation types. Additionally, significant interactions were observed for chatbot continuous usage intention. Secondly, there were differences in perceived usefulness and enjoyment when the chatbot relationship type was secretary: higher when receiving style recommendations. However, when the chatbot relationship type was friend, there was no significant difference in perceived usefulness and enjoyment between style and product recommendations. Thirdly, regarding user resistance, there was no significant difference in recommended fashion product types between chatbot perceived as secretary. However, when chatbot was perceived as friend, they showed higher user resistance when recommending products over style. Fourth, it was observed that chatbot continuous usage intention is higher when chatbot perceived as secretary recommend styles over products. Conclusion If chatbot types and recommendation strategies are optimally tailored to the online shopping environment, it is expected that consumer usage and satisfaction will increase. Additionally, by offering shopping experiences through chatbot services tailored to individual preferences, businesses may utilize this approach as an effective tool to elicit positive feedback from consumers.

keyword : 챗봇 관계 유형, 사회적 거리, 패션상품 추천유형, Chatbot relationship type, Social distance, Fashion product recommendation type