| Abstract |
| In today`s competitive business environment, global competition forces companies to perpetually seek ways of improving their products/services. In this vein, we has paid attention to design management as a way of innovation.
There are various definitions of design management and is no universal definition. Most of the existing design management literature has mainly focused on the view of design as a tool for business activities or design as a process of product manufacturing. This paper provides an useful approach from creative climate of organizations in order to understand one of meaningful definitions of design management.
The literature review summarizes four key factors that affect creative climate of an organization: Interaction with small barriers, a large number of stimuli, freedom to experiment, and fun, leisure & welfare.
This study review synthesised existing practical cases explaining those factors and what makes organizations` climate more creative than others. The identification of certain organizational factors, related to organizational climate that can enhance creativity at the organizational level, provides an basic explanation of this inquiry. |
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| Key Words |
| 디자인 경영, 조직 환경, 창의성 촉진, Design Management, Organizational Climate Enhance Creativity |
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