| Abstract |
| For the progress of this research we conducted a survey targeting the consumers who have the experiences to have purchased travel goods through the airlines focused on the metropolitan area to study how Color Image has an effect on brand personality and what kind of relation it has with the formation of brand identity in the long run. We analyzed collected data by using SPSS 18.0 for Windows statistic package program. As the result of analysis, firstly, it appeared that the higher the progressive image and comfortable image of symbol mark became, the higher brand awareness got. Secondly, it was shown that the higher the progressive image out of aircraft uniform, interior image was evaluated, the higher brand awareness and reliability got. Thirdly, it also appeared that the higher awareness and reliability out of brand personality were, the higher the recognition on brand unity and concept got. Conclusively it could be known that color image, brand personality and brand identity have a close relation with one another. |
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| Key Words |
| 색채이미지, 브랜드 개성, 브랜드 아이덴티티, Color image, Brand personality, Brand identity |
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