| Abstract |
| This study examined precedent studies to develop package designs of a natural soap `Seri-Su` under consumers` popularity and increasing concernments and investigated the samples of the soap product. 22 soap products were selected through on-lines and off-lines, on the target at existing soap products under distribution in our country.
This study analyzed the visual image of their package designs. On the basis of analysis contents and precedent studies, this study established a direction of package design development. As a background of development direction, this study developed the product brand namings, brand logo type designs, soap attachment-used sticker type designs, and respective soap package designs. In addition, this study designed set package designs, three soaps a set.
This study and development of package designs have a meaning in that they responded to the wills of businesses aiming at increasing sales in and out of the country and assisted in studying to enhance added values of products through academic-industrial collaboration. |
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| Key Words |
| 비누제품, 시각이미지, 포장디자인, Soap Product, Visual Image, Package Design |
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