This research was conducted under the assumption that consumers` perception tends to differ via LBA and that evaluation elements would detrimentally affect the persuasiveness of an advertising campaign. These indicators, the perceived usefulness, personalization, immediacy, interactivity, and privacy risk as evaluation elements of LBA were derived based on the result of previous scholarly studies, with a particular focus on group interviews and in-depth interviews as a foundation. A research of advertising effect(attitude toward advertising, purchase intention) on consumers` perception differences on these elements were carried out. The results of the present study first shows that the consumer groups who perceived usefulness, personalization, immediacy and interactivity of LBA in the high level appeared to have higher attitude toward advertising and purchase intention than those in the low level. However, the consumer groups with privacy risk in high and low level did not show any difference in attitude toward advertising and purchase intention. Second, it was confirmed that there hadn`t been any moderating effect of the reward program(economic and noneconomic benefits) in an attitude toward advertising and purchase intention. Third, the attitude toward LBA was identified to positively affect the purchase intention. Since LBA is conducted as a form of consumers` voluntary participation, the perception of privacy risk on providing location information should be lowered, and an advertising and marketing strategy to higher the perception of usefulness is needed.

keyword : Location Based Service, Location Based Advertising, Consumers` Perception of LBA

According to escalate concerning of high function in clothing, needs of clothing product integrated IT technology have increased. convergence of clothing and IT technology was studied in specific fields such as military, health care, and so on. Recently, IT technology in smart clothing has been expanded in daily life. Not only function of heating characteristic but also characteristics of clothing, such as laundry and durability are demanded. Smart clothing for heating Heating pannel and power line must be separated for laundry in Smart clothing based on heating technology for customization. Also, electronic wire used power line has been accompanied with heterogeneity in clothing. In this study, embroidery pattern for integration of heating pannel and power line was developed for suitability of clothing. In addition, to minimize the feeling of irritation in the discomfort of the clothing heat controller is connected with snap button. Heating controller for heating clothing is composed with 3.7V battery and bluetooth for wireless communication with application. Smart phone application was developed with tool for level control and temperature auto control. Lately, function of smart clothing system for heating technology was verified temperature level test and sensibility estimation.

keyword : 발열 텍스타일, 일체형, 자동제어, 어플리케이션, Heating textile, integration, auto control, application

This study employed 3-D scanner to measure 26 and 20 items of lower-body size and surface length respectively when 13 women with ages from 20 to 24 normally walked, went up stairs and sat down on chairs so that the changes to body-surface length at each movement might be estimated. While the front-side leg [waist to knee] length and back-side leg [waist to popliteal] length at normal walking showed both extension and contraction, only the inside leg [waist to knee] length had contraction and the outside leg length did not, which is compared with the measurements at standing position. At stair-climbing and sitting position, the front waist circumference, the front hip circumference, the front knee circumference and back crotch length extended, while the back calf circumference contracted at stair-climbing. On the other hand, the sitting posture showed the extension of the back calf circumference. At the sitting position, outside leg [thigh to knee] length did not show any change to the body-surface length. The parts commonly having the changes to body-surface length at those three movements were front-side leg [waist to knee], backside leg[waist to popliteal] and, inside leg[thigh to knee], while those without change to the length were back waist circumference, front waist circumference (omphalion), back waist circumference (omphalion), front mid-thigh circumference, front calf circumference and front ankle circumference. The items showing both extension and contraction of body-surface length at movements were front-side leg[waist to knee], backside leg[waist to popliteal] and inside leg. Those with any difference at those lengths at movements were found to be front knee circumference, back knee circumference, front crotch length, back crotch length, front-side leg length, backside leg length, outside leg length and inside leg length.

keyword : 체표면길이 변화, 하반신, 3d 스캐너, Body surface change, Lower body, 3d scanner

The Korean traditional wall has shown its various designs with the composition of materials of the wall and the decorative patterns. Stones, wall tiles and decorative patterns had obvious texture and three dimensional effect among the materials consisting of the Korean traditional wall. The sewing techniques of manipulating fabric were utilized to express stone, wall tile and decorative pattern in costumes. Fabrics were crumpled and ironed irregularly for the rough texture of the stones. The stones of the natural state were expressed by gathering and shirring and the processed into square stones were expressed by tucking. For flowing curves of wall tiles used in the head part of a wall, ruffles adding the dimensionality of multiple folds and fluttering edges to the surface were utilized and the repeated patterns of wall tiles being piled up one on another in the body part of a wall were expressed by pleating. Decorative patterns were freely expressed by the codes or stitches with cording and quilting for adding the three-dimensional effect on the surface of the fabric. Four costume works imagining the Korean traditional wall were made with the utilization of sewing techniques of manipulating fabric with the selection of walls of Soswaewon Garden, the principal palace of Jongmyo Shrine, Ssanggyesa Temple, Jagyeongjeon Chamber in Gyeongbokgung Palace.

keyword : 전통담, 장식봉제기법, 의상작품, Korean traditional wall, Sewing techniques of manipulating fabric, Costume development

This study is suggested the design education program for children based the brain-based visual education theory for developing children`s ability to think creatively. The multidisciplinary approach of design field involves drawing appropriately from multiple disciplines to redefine problems to reach solutions based on a new understanding of complex situations. Thus, design education for children requires a contextual understanding where the subjects are coordinated to co-support each other under a formal educational structure of how science, technology, engineering, mathematics and the broad spectrum of the arts, all relate to one another in reality. The design education program of Cooper-Hewitt National Design Museum based on visual thinking and STEAM theory explains how all the divisions of education and life work together, therefore it offers a formal place in the multidisciplinary structure for the arts, social studies. Also the design based program provides the purposeful integration of the exploratory subjects. Therefore the contents of design program should be focused on the learner and his/her needs for support in finding creative sources, artistic problem identification, visually based thinking, creative problem solving and communication, personally authentic self-expression, individual growth, and global perspectives on the human condition throughout history.

keyword : Design Education(디자인 교육), STEAM(융합인재교육), BBVE(두뇌개발에 의거한 시각교육)

This study is regarding an application service helpful for improvement of right dietary habit by discovering in-depth understanding and potential needs for dietary habit improvement by targeting patients with chronic disease. Data was collected through a literature survey, questionnaire, interview with patients with chronic disease and opinion of experts. As a result of interview, it could be identified that long-term dietary habit is required to be improved. Based on the contents of interview, a service application that may help dietary habit management of patients with chronic disease was prepared and it was verified through usability evaluation for the patients. As its result, it was evaluated that dietary habit would be naturally changed through improved customized menu and such menu would be helpful for sustained dietary habit. It is hoped that this study would be contributory to dietary habit improvement that was needs of patients with chronic disease.

keyword : 식습관 개선, 만성질환, 헬스케어 애플리케이션, Dietary habits, Chronic disease, Health care application

Korea has established philosophical and social communities of traditional ideas based on Confucian ideas. Andong Hahoe Folk Village represents Korea`s confucian culture and spiritual culture, and has been listed as UNESCO World Heritage under a property of Confucian cultural area of northern Kyungbuk region on July 2010. However, currently, tourist development of confucian culture leading into reckless installation of commercial facilities and consequent outdoor signboards, is not only destroying the scenery, but also defaming the spiritual and philosophical meaning of Andong Hahoe Folk Village, Korea`s symbolic legacy of confucian ideas, This research has approached the potential design of outdoor signboards from a view of confucian ideas in order to set the identity of Hahoe Folk Village representing confucian ideas, and also has suggested the potential design of outdoor signboard using the concept of confucian ideas of Andong`s world renown confucian scholar Yi Hwang, naturalistic confucianism and Doctrine of mean. Though current tone of Andong Hahoe Folk Village is YR tone, mainly composed of natural materials such as red clay bricks, straw or timber, in case of outdoor signboards, various of artificial colors and advertisements overflow. Unnecessarily huge size of signboard and overflowing advertisement banners also show the problem of focus on commercialization. Therefore, simple design form encompassing concept of harmony and balance and beauty of nature considering harmony and balance of confucian ideas needs to be introduced. The design of outdoor signboard of Andong Hahoe Folk Village needs a more fundamental design approach that considers confucian ideas and values, and through this design approach, Hahoe Folk Village`s identity could be set and establishment of tourism infrastructure could be maximized.

keyword : 디자인, 환경디자인, 옥외간판디자인, Design, Environmental design, Outdoor Signboard design

The necessity of personalized service has increased with the service overflow caused by development of manufacturing and information technologies. Recently, Launcher App has attracted wide attention in ICT (Information and Communications Technologies) market as a next generation service platform receiving a broad attention. This research sought to investigate the relationship between user`s characteristics (innovativeness and suitability) and perceived awareness on personalized app (perceived usefulness, ease of use and pleasure) from a perspective of technology acceptance In particular, this research aimed to identify how these variables - user`s characteristics and perceived awareness - can influence user`s usage satisfaction. This paper suggested a modified model based on Technology Acceptance Model and elicited questionnaire through a literature review. Statistical analysis was conducted on 245 valid samples who have previously used using Launcher App. The result showed that suitability factor in user`s characteristics and all perceived awareness factors had a positive impact on uses`s usage satisfaction. Therefore, when developing app or similar personalized app, it is necessary to identify suitability based on the users and configure interface to enhance perceived awareness.

keyword : 사용자 특성과 인지, 사용자 만족, 런처 앱, User Characteristics and Awareness, User Satisfaction, Launcher App

Contemporary customers live in a world of materialistic affluence and are exposed to various information, thus their needs are getting more complex and diverse. Therefore, even for jewelry products that are becoming ever more subdivided, the understanding of customers` needs has to come prior, and, at this point in time, the developments of products reflecting the versatile jewels and trends demanded by the customers are required. In particular, the previous jewelry related studies are limited to the inorganic gemstones from the colored gemstone family, and there are deficient amount of research into the organic gemstones. In that, the present dissertation selected a group of female customers between the age of 30-40 to analyzed their preferred buying behavior, color and design trend, and, based on this investigation, the direction of design and its development was pursued by examining the product positioning according to the customers` styles and needs. The resulting analysis showed that amber was their most preferred gemstone out of the organic gemstones, the design element was the primary deciding factor during purchase, and necklace and broach were the most favored type of jewelry product usage. The aims of this study is to render design solutions for the development of jewelry products with organic gemstones to satisfy customers` sensibility and their life style, and to provide primary data for the future product developments and jewelry marketing.

keyword : 주얼리, 유기물 보석, 선호도, Jewelry, Organic gemstone, Preference

The purpose of this study is to investigate the marketability about China fashion market of the Dongdaemun market. The Dongdaemun market was in a prosperous condition until 2000, but it has been depressed since 2001. And the depression is becoming more and more serious. To overcome the recession, some merchants have tried to find a large market abroad. But it was not successful for lack of funds and bad management. That failure gives us a lesson. We need a strategic process to the market abroad through networks between the sellers and sellers, the shopping malls and shopping malls. So I will take Dalian, the northern city of China, as an example to study more specifically about the strategic process to the market abroad. Therefore, this study is focus on that, through a variety of previous studies, first, study The Course of Dongdaemun Market from the beginning, the second, analysis the problems of today`s Dongdaemun market through the preceding studies and research, and the third, get it the Dalian fashion distribution structure and market, China, through analysis information of local Experts, and then create a stable Process of entry of Dongdaemun market into Dalian fashion market, China. Because Dalian is close to Korea geographically, modern and have potential power.

keyword : 동대문 시장, 물류공급시스템, 머천다이징, Dongdaemun fashion market, Logistics Operation, V.M.D(Visual Merchandising), M.D(Merchandising)