The concept of `Design` was formulated in modern society and from the Industrial Revolution to the World War, the graphic design has changed its formative method continuously in order to cope with a new social environment. Formative features of artistic posters and Art Nouveau are completely contradictory to previous expressions. Linear expressions of the modern graphic design could be considered as a product of various trials and attempts for a new artistic expression suitable for mass production and still reflecting the modern features. Such linear expressions were developed under heavy influence of the Orient, including Japonism and inspired many modern designers of the West. This new expression started to transform itself to have a geometrical formative feature, required in industrialization society. Transformation of organic curve expressions to geometrical linear expressions, observed in the Glasgow School and the Succession at the early 20th was also found to be influenced by aesthetical expressions of the Orient. Such trend of the modern graphic design has been also reflected on the design foundation of Bauhaus. Johannes Itten and Wassily Kandinsky, who exerted tremendous influences on design philosophies of Bauhaus, aiming for both subjectification and standardization, were also heavily inspired by philosophy and formative expressions of the Orient and it could be easily seen from their works. Their geometrical formative expressions, which are the ultimate product of expression simplification, shows what the modern graphic design truly aims for. As stated above, linear expressions of the Orient has a significant influence over formative expressions and philosophies of the modern graphic design and therefore, it would be reasonable to assume that artistic expressions of the Orient have significantly contributed to development of the modern graphic design.

keyword : 근대 그래픽디자인, 선, 동양, Modern Graphic Design, Line, Orient

This study analyzes the effects of category killer customer trend participation leading shopping destiny selection on customer satisfaction and store loyalty and provides a category killer model optimizing its utility focusing category killer retail store customers. As a research method, this study uses factor analysis, reliability analysis, correlation analysis, and regression analysis. The research results are as the following: First, the service and store components of category killer retail stores have a significant effect on customer satisfaction and store loyalty. Second, the level of customers fashion participation has a significant controlling effect on the level customer satisfaction and store loyalty in terms of the factors of products. Thus, service and characteristics of individual store are important components in the shopping destiny selection of category killer customers. In addition, the price, diversity, reliability, and maleficence of the products at category killer retail stores have a significant correlation with the levels of customer satisfaction and store loyalty depended on the level of customer trend participation. Therefore, in terms of category killer retail store management, salespeople must be trained to build their skills in MOT contact, service and detailed knowledge in the products for providing customer service. In addition, category killer retail stores must plan its marketing strategies by differentiating the composition of products and VMD at the stores. By providing these results for management and branding of category killer retail stores, this study contributes as practical marketing strategies for the stores.

keyword : 카테고리 킬러, 점포선택기준, 고객만족, category killer, store selection criteria, customer satisfaction

The purpose of this study is to suggest business model to sustainability of the Green Map in Korea. Green Map System has engaged over 900 communities in 65 countries in mapping green living, nature and culture with adaptable tools and award-winning icons. The following processes were to suggest business model. First, we understood and analyzed sustainable elements of Green Map and Sustainable Design by gathering the existing researches and case studies. We set business goals and a purpose. Next, we can define the needs of participants` in Green Map through in-depth interviews for observing users` experiences. Second, We suggested business model adopting Green Map Movement with references to the global and domestic case studies, based on The Business Model Canvas. The ultimate goal of this model is to make thousand of people that can activate as social innovators through environmental education workshop. They can make a better region and world than now and change the environmental policy of nation. For that being true, they need government assistance and continued interest of local residents for this program.

keyword : 지속가능발전교육, 그린맵, 유네스코, Education for Sustainable Development, Green Map, UNESCO

Extensive use of PVC fabric for fashion accessories urgently calls for substitution in material use, because environmental problems and overseas regulations come to the fore. The environmental problems of PVC material is that it is categorized as an industrial waste in terms of its ingredient. It does not rot and PVC waste incineration releases various toxic chemicals. ATKO Planning Inc., the industry-university cooperation company of this research, developed an ecofriendly recycled leather obtained for invention patent. Application of the recycled leather in fashion products can complement the environmental problems of PVC. The basic raw material is leather powder from the shaving process making leather surface even. After cleaning, refinement and grinding of the powder, it is mixed with a natural bonding agent. The ecofriendly leather is finally produced through dehydration and compression process. The recycled leather can be defined as ecofriendly innovative fabric based on the production process and nature of the material. It can solve the problem of environmental pollution caused by the PVC waste disposal. Its lighter weight than existing leather products can make a strength for consumers` usability, and it can also provide economic advantage in terms of distribution. Moreover, its same flexibility to the existing leather enables diverse transformation of design production. The surface can be printed, dyed, coated and applied with various patterns, logos and textures. It visually has the same appearance with that of PVC material or existing leather. The recycled leather has an excellent tearing and tensile strengths while its thin leather sheet can provide delicate finish of design product. The Department of Fashion Business at Yeonsung University and ATKO Planning Inc. developed upcycling fashion accessories by using the recycled leather after evaluating the suitability of nature of the ecofriendly material to the design. The nature inspired design motif such as sea, land, universe, animals and plants were used. It is associated with environmental protection and the value of the ecofriendly material invention. The developed fashion items were mainly bags including clutch bag, tote bag, backpack, pouch and wallet. Among the outputs, design patents were obtained for 11 unique and functional products. 7 designs of them were the work of the university that drew attention to the positive response with purchase order at a European fashion accessory fair. Complementing design, color, function, and manufacturing methods will be conducted in the future. It is expected that fashion accessories production with ecofriendly material under professional and systematic approach can be an effective countermeasure for Euro-PVC regulation. Also, it can contribute to preservation of the natural environment and valuable fashion accessories creation in the context of public welfare.

keyword : 재생가죽, 업싸이클링, 친환경, 패션 잡화, 가방, Recycling leather, Up-cycling, Eco-friendly, fashion accessories, bag

Recently, demand of a suits for disabled in wheelchair who is accessible to economic activities has been increased. It is necessary to design the online suits customizing system considering customizability, accessibility, and economics, in order to solve the problem related to the suits of the disabled in wheelchair. Development of a web usability testing tool specialized in the disabled in wheelchair is crucial to design the online suits customizing system. The present study is intended to develop a web usability testing tool to analyze the usability of online men`s suits customizing system for the disabled in wheelchair systematically. A three-step approach was applied in the study: (1) literature review of ten studies related to various website usability testing, (2) classification of factors for web usability testing tool into website components and evaluation criterion through factor elimination/integration and frequency analysis of usage, and (3) selection of evaluation items through analysis of relationship between website components and evaluation criterion. As a result, 26 website components and 6 evaluation criterion were established in the web usability testing tool. Website components were consisted of 7 style (e.g., color, layout), 8 information (e.g., terminology, title), 8 function (e.g., link, navigation), and 3 custom suits (e.g., suit fabrics, body size). Evaluation criterion were consisted of interactivity, attractiveness, accessibility, error prevention, informativeness, and consistency. A total of 36 evaluation items were selected through analysis of relationship between 26 website components and 6 evaluation criterion. The usability testing tool developed in the present study can be used for identifying the usability of online customizing system specialized in the disabled in wheelchair effectively.

keyword : 휠체어장애인, 남성 맞춤 정장, 온라인 맞춤시스템, Disabled in Wheelchair, Men`s Custom Suits, Online Customizing System

Today in which the thought about human being as Homo Ludens is clearly brought out, a `Ludens`-tendency constitutes a crucial principle, changing paradigm of emotional and creative thought. Thus the Fun provoking an interest and attention is an indispensable keyword to various modern media. Of those, the app-book is a new media form that fuses the digital mode and the analogue textuality which generally features in paper books. The way AppBook operate highly applies components of Funology in it, and the Funology interacts with essential factors applicable in the inevitable process of developing perception of childhood. Thus this study focuses on interaction of cognitive components, analysing Funology applied in app books. Examining the structure of interfacial design in app books and the graphic mode of its expression, the study tries to grasp emotional, experiential and playful expression components Funology is constituted. The research mainly deals with the e-book Alice in Wonderland that is the first thing has brought its name to the public in ipad store. The AppBook Alice in Wonderland passed the bounds of the common text-narrative way the most is adopted, and arouse interest of the user, that is children, stressing meaning the illustration shows. In other words, it reinforces the function of illustration-description than the text-narration for easily addressing its content, and has a decisive effect in perception of children. Especially, it gives them plays by a different structure of its interface, while it is used for an agency of development of children`s perception, interacting its interest, fun and amusement.

keyword : <이상한 나라의 앨리스>, 퍼놀로지, 상호작용성, Alice in Wonderland, Funology, Interactivity

As `Lifestyle Shop` becomes a cultural space of consumption trend while it is highlighted as a new distribution form, the study started from problematic recognition that it is necessary to study on lifestyle shoppers. The purpose of the study is to investigate the effect of consumption values on selection criteria and purchase intention of lifestyle shoppers. The subjects of the study were female and male consumers in their 20~ 40s living in Seoul and metropolitan area who purchased the products in lifestyle shops. On-line questionnaire survey was conducted from Oct. 14 to Oct. 19, 2013. Finally, survey sheets of 316 participants were analyzed using SPSS 18.0 and AMOS 20.0 program. The results of the study were as follows. First, regarding the influence of consumption values on shop selection criteria, functional value affected selection criteria of `shop` and `product.`Exotic value affected selection criteria of `reputation/fashion.` Hedonic value gave significant influences on selection criteria of `shop`only. Also, the value of pursuing fashion affected selection criteria of reputation/fashion. Second, As a result of investigating influences of shop selection criteria of shoppers on purchase intention, only `shop`selection criteria affected purchase intention. Third, there was a difference between direct and indirect influences in regard to the relationship of consumption value to purchase intention; exotic value and hedonic value gave direct influences. There was an indirect effect of the functional value on purchase intention through shop`selection criteria. The results of the study can be used in establishing marketing strategy of lifestyle shop which is an emerging retailing channel.

keyword : 라이프스타일 샵, 소비가치, 점포 선택기준, lifestyle shop, consumption values, shop selection criteria

Nowadays, environmental pollution issues caused by development of technology and economic affluence are considered seriously. Therefore countries and industries are continuing their efforts to solve these problems. And “Sustainability is the 21st century`s new design paradigm for realizing the environmental protection. Although zero waste cutting fashion design is a way of realizing sustainability in fashion area, related researches are deficient. Thus the purpose of this research is to provide the basic guideline for zero waste cutting fashion design. For this, literature research and empirical case study are proceeded. First, literature research about sustainable fashion design and zero waste cutting were reviewed and the examples used zero waste cutting were analyzed. In the result, material and design used in zero waste cutting fashion design are not much different from ready to wear. But for this, they used various ways of pattern construction such as jigsaw cutting, subtraction cutting, and minimal seam cutting. The analysis on the each cutting methods are as follows. 1) jigsaw cutting method is making pattern pieces in puzzle shape. 2) subtraction cutting method is opening unusual shape holes to allow the materials can be twisted through. 3) minimal seam cutting method is minimizing seams in the construction by folding fabrics instead. It is suggesting that the development of prototypes applied 3 types of pattern construction and comparison between strength and weakness of each types as the future research.

keyword : 지속가능 패션, 리듀스 디자인, 제로 웨이스트 커팅, sustainable fashion, reduce design, zero waste cutting

The purpose of this paper is to propose office communication UX scenarios using flexible display. It is expected that the flexible display would be widely used in the future office environment because of its high mobility and scalability. In this paper, first, the existing communication behaviors were identified by reviewing web blogs of office workers. Second, office workers` needs and problems were collected by focused group interviews. Third, 15 insights were derived by analyzing the collected data. Finally, 2 UX scenarios using flexible display were proposed to facilitate communication at office.

keyword : 업무 커뮤니케이션 행태, 플렉서블 디스플레이, UX, Office Communication Behavior, Flexible Display, UX Scenario

The purpose of this study is to develop protective clothing of high body fitness and movement adaptability through designing protector attached to protective clothing by utilizing 3D body scanning data. The target of this study is the protector attached to protective clothing for riot policewomen. The material of protector is Nylon 66 plastic. For designing protector, 3D human body scanning data was used and modeling was conducted in virtual space by using Rhinoceros 5.0, a 3D modeling program. For modeling of protector, protector A which reflected human body curve as it is and protector B which adjusted part of human body curve was used in design and it was printed out by use of 3D printing. The protective belt of output was attached to protective clothing base for designing protective clothing A and B while evaluation of body fitness and movement adaptability was conducted for each experiment clothing. The result of this study for wearing experiment clothing shows that body fitness and movement adaptability for experiment clothing B (chest guard, back guard 1, 2, 3) which reflects body curve better and A (abdominal guard) which covers more body areas were high. Accordingly the combination of A and B were selected and final evaluation for body fitness and movement adaptability for experiment clothing and existing clothing was conducted. And body fitness and movement adaptability for final experiment clothing was high, which verified excellence of protector.

keyword : 3D 인체스캔, 3D 모델링, 3D 프린팅, 보호대, 3D Body Scanning, 3D Modeling, 3D Printing, Protector