|
DOI :
Journal Korea Society of Visual Design Forum , Vol.48, No.0, 115 ~ 127, 2015
|
| Title |
| A strategic suggestions for entering into China fashion market of the Dongdaemun fashion market-Focusing on the fashion market in Dalian(大連), China- |
| 박치수 Park Chisu , 강병석 Kang Byeongseok |
|
|
|
| abstract |
| The purpose of this study is to investigate the marketability about China fashion market of the Dongdaemun market.
The Dongdaemun market was in a prosperous condition until 2000, but it has been depressed since 2001. And the depression is becoming more and more serious. To overcome the recession, some merchants have tried to find a large market abroad. But it was not successful for lack of funds and bad management.
That failure gives us a lesson. We need a strategic process to the market abroad through networks between the sellers and sellers, the shopping malls and shopping malls.
So I will take Dalian, the northern city of China, as an example to study more specifically about the strategic process to the market abroad.
Therefore, this study is focus on that, through a variety of previous studies, first, study The Course of Dongdaemun Market from the beginning, the second, analysis the problems of today`s Dongdaemun market through the preceding studies and research, and the third, get it the Dalian fashion distribution structure and market, China, through analysis information of local Experts, and then create a stable Process of entry of Dongdaemun market into Dalian fashion market, China. Because Dalian is close to Korea geographically, modern and have potential power. |
|
|
| Key Words |
| 동대문 시장, 물류공급시스템, 머천다이징, Dongdaemun fashion market, Logistics Operation, V.M.D(Visual Merchandising), M.D(Merchandising) |
|
|
|
 |
|
Full Text