Nowadays, parks are not just an area for resting, but has become an cultural area to represent the city. To form an image of a park, construction, street design, public facilities and surrounding environment needs to be considered. Thus, to integrate such image, the key component is the colors. In the past, public facilities were just to provide comfort to the users. However, recently, public facilities focus on functional requirements and further more to satisfy sensibility. Therefore, in this paper, we investigated the major facilities that form the environment of Sunyudo Park, design a new environment of the park based on the investigation and analyze the colors of the public facilities to enhance the image of the park with differential and uniqueness among other parks. The research scope for this paper as follows by; Sunyudo Park for area scope and for content scope, information·service facilities in Sunyudo Park to research the color that shows differential and uniqueness among facilities of other parks. For research method, we conducted site investigation of the park two times to examine and observe the current state of the facilities of Sunyudo Park and the colors of it. For investigation, we gathered information, took photographs and observed colorimetrics. Also, we analyzed the colors through spectrophotometer and made “I.R.I Adjective image scale” to check how users really feel using the facility. The result in this paper, we have driven that despite of the limitation of material and color, the public facilities of Sunyudo Park has differential among other parks and provide various feelings towards it. This paper will be the basis of expanding the study of public design that is limited to material and color.

keyword : 공공시설물, 색채, 선유도 공원, Public Furniture, Color, Sunyudo Park

In this study, I attempt to consider of a philological study of the White Porcelain made in Sangju in the late Chosun Period. Although the Porcelain goods had made in Sangju in the early Chosun Period, but in this area, the porcelaneous study was very slight actual circumstances so I submitted to a problem in the introduction. The writer, I am researching and concentrating on Sangju area, in the course, the White Porcelain made in Seosan is how excellent and valuable porcelain which is , in fact, records which are philological data of contents through them I present that it will be considered of moral training of a Confucianist by porcelaneous meaning and phase of White Porcelain made in Sangju and the White Porcelain in the late Chosun Period. On this, in the main subject, I develop to discuss as follows: the first, through the private phase of White Porcelain which was the most prosperously used in the late Chosun Dynasty and which had the symbol of courtesy and virtue. Those were studied by me. And I approached an aspect of phase of White Porcelain in the late Chosun Period. The Second, in the White Porcelain used in religious services utensils, I examined the use of a noble guest treatment and a religious services utensils in China and our country. The third, through the various data of White Porcelain made in Sangju Seosan and the background of King`s utensils I considered the contents submitted as a presenting to the king the local products of king`s utensils and especially the presenting to the king the local products of White Porcelain made in Sangju Seosan. The fourth, I studied historical evidence through the data which was an aspect of pure admiration spirit of White Porcelain in the late Chosun Dynasty scholars cultivated their mind and studied in the Confucianists` moral culture phase through White Porcelain. The fifth, I clearly studied the appearance of meaning practiced with courtesy to comply by the late Chosun Period tea-person`s will who preferred the White Porcelain tea-ware. Ut supra, I can be confirmed the scope of value through the data of old literature about the private phase of the late Chosun Period White Porcelain and confirmed that the White Porcelain made in Sangju occupied an important position in Korean Porcelaneous historical phase according to consideration through Jeong, Yakyong`s Dasan Collected Poems which was recorded the fact which was presenting to the king the local products of King`s utensils of White Porcelain made in Sangju Seosan by the based on these consideration.

keyword : 백자, 상주, 조선후기, White Porcelain, Sangju, Late Chosun Period

They are trying to differentiate and increase the collectible value of products with the collaboration of a wide range of concerned fields in recent cosmetics industry. Rational factors, such as functionality or quality, can be easily leveled and make it difficult to differentiate, but consumers have consumed the products by the desired new value-added emotional element. Therefore, it is necessary to study the relation between the collaboration and the consumers` emotions. In this study, the impacts on, the first, the consumer`s emotional consumption value and, the second, the brand preference and, the third, the intention to purchase by the cosmetic package, applied to the product by the collaboration, have been compared one another. The study shows that the products applying the well-known character types and the products applying artists` uniqueness are both successfully providing good sensitivity. The study also shows that consumers are more interested in purchasing the artists related products because of their freshness and scarcity value. Therefore, companies should try hard to find out better successful strategic collaboration.

keyword : 아트 마케팅, 콜라보레이션, 코스메틱 패키지, Art Marketing, Collaboration, Cosmetic Package

The research analyzed the visual effects outdoor advertisement has on consumers and selected font, size and pictogram of texts on it among other factors to design an experiment. The experiment result showed that the consumers` perception on outdoor stores varies depending on how it is composed. First, upon examining advertisement attitude, store attitude and intent to use based on how outdoor advertisement is composed, they all showed to be significantly affected. Second, the research examined if the intent to use is affected by the outdoor advertisement. Though the result was different by experiment, experiment 1 and 3 showed that both advertisement attitude and store attitude to affect the intent to use whereas 4 showed store attitude to be the only factor affecting the advertisement attitude. The research result is meaningful in that it can provide useful information when selecting appropriate advertisement method for outdoor advertisemented in the future. It will also provide consumer with the right strategy and perspective based on the result.

keyword : 옥외광고, 시각적 자극요소, 수용자반응, 광고효과, Outdoor advertisement, Visual Factors, Consumers` Perception, Advertising effectivene

This study aimed to develop the designing theory of personalized patterns for mass customization targeting obese preteen boys in the direct measurement data of the 6th Size Korea Survey. In the analyses of a total of 1,188 preteen boys with obesity to those of normal ones, the somatotype characteristics which may have significant influence on patterning were extracted using three analytical parameters: anthropometric measurements, height index and waist circumference index. The results of this study were summarized as follows: 1. Analyses of any differences in the group mean and Z-score between the two groups showed that the obese boys developed more remarkably in both the vertical and horizontal directions compared to normal ones. They could be characterized by fast growth, significant horizontal development and noticeable abdominal development. The result of analyses with height index and waist circumference index shown the abdominal region developing relatively compared to the other regions and the proportional development in the direction of thickness rather than width. 2. The results of a factor analysis with anthropometric measurements explained Vertical size and horizontal size factors at least 70% of the body composition factors. 3. The results of a factor analysis with height index showed that five factors including the horizontal proportion of the shoulders, the upper length of the posterior trunk, the body flatness ratio of the upper trunk, the horizontal proportion of the shoulders, and the proportion of crotch length were extracted in obese somatotype, explaining 78.66% of the total variance. 4. The results of a factor analysis with waist circumference index showed that two factors including the horizontal proportion of the extremities & chest and the degree of the abdominal protrusion were extracted in obese somatotype group, explaining 79.28% of the total variance.

keyword : 학령후기, 체형특성, 인체비례, preteen years, Somatotype characteristics, body proportion

Regardless of age or sex, blue jeans are considered a practical and everyday item of clothing. The aim of this research is to compare and analyse via questionnaire the design preferences of Korean and Chinese female university students with regards to blue jeans. It is focused on understanding the changes in their attitudes towards size and fit, and how this affects choice of blue jeans. According to the research, female students in Korean universities are highly considering the design and fit of jeans. Therefore, they tend to prefer tight and low-rise jeans. The average jean size of Chinese female students is about one size bigger than that of Korean students. Compared to the preferred jeans of Korean students, Chinese students are more likely to prefer relatively bigger sizes and high-waisted jeans, which indicates that Chinese female students place more value on comfort. In this research, female students of both countries didn`t have outstanding requirements regarding the size and price of jeans; however, their first consideration of choosing the right jeans is dependent on design regardless of nationality. Students from the two countries have different opinions about the second consideration: Korean students place more value on style and fit of jeans other than the design, while Chinese students tend to prefer comfort as their second consideration on choosing the jeans. The purchasing attitudes toward jeans by both Korean and Chinese female students indicates that they place more value on fashion trends and aesthetics, and at the same time, they pay more attention to the price and its practicality. In addition to this, they also tend to prefer jeans that fit perfectly and are of a high quality.

keyword : 청바지 착용실태, 선호디자인, 맞음새, BlueJeans wearing practice, design preferences, fit

As emotional design which appeals to human nature has been emphasized, our society is advancing into human emotional society where humans are in the center of all the results. For such entry into emotional society, much effort has been made to achieve more organized activities and interaction. Thus, business promotion centers as a marketing space which only provides functions and efficiency are changing to meet the trend of the popular. In particular, as companies make an emotional access to space with an intention to communicate with customers, the business centers have been recreated as a field of emotional communication. This study aims to interpret characteristics and meaning of interaction design and emotional space in modern society through theoretical examination. For the purpose, the study identified characteristics of interaction design and emotional space through bibliographical examination and extracted connective key words. Based on the key words obtained, the study made an analytical framework on characteristics of interaction design and representational methods of emotional space, and analysed the characteristics of interaction design and the cases of representational methods of emotional space in order to provide theoretical data on the relations between them for business promotion centers. As a result, the business promotion centers are communicating with users through representation with space for interaction in various ways using images of each business. They can be cultural space for diversified communication through appropriate representation that information is provided and experiences are induced through interaction design, experiences are induced through interaction design. In particular, movement, space provided, appearance and texture were considered as important elements of interaction design and emotional space representation. Also, it was discovered that our sensory stimulation can be maximized through experiences of five senses as media of communication in interaction design and emotional space. It is suggested that business promotion centers will be a new space which contributes to innovation and creation as a field of new sensory experience and communication as well as a means of promoting business brands through representation of emotional space using interaction design.

keyword : 국내기업홍보관, 인터랙션 디자인, 감성공간, National Enterprise Promotion Centers, Interaction Design, Emotional Space

For the positive and strategic appearance management for workers, this study clarified the professional image and the clothing image of highly effective worker focusing on the goal-oriented point of appearance management as well as examined the relationships between two images. This research used the data collected from a total of 1056 workers engaged in 10 occupational classes. The results are as follows: First, the factors of clothing image of highly effective worker are`normative image`, `dynamic image`, `luxury image`, `sensuous image` and `authoritative image`. Second, there are statistically significant differences in the importance of these factors according to 10 occupational classes, Normative, dynamic and luxury images are ranked important and common. Third, the professional images consist of 4 factors as `openness`, `leadership`, `integration` and `economic power`. Fourth, these professional image factors are positively or negatively affected by clothing image factors. Findings of this study present the archetypes of clothing image according to occupational classes and the effects of clothing image on reinforcing professional images.

keyword : 의복이미지, 프로페셔널 이미지, 전략적 외모관리, clothing image, professional image, strategic appearance management in workplace

The purpose of this study is to examine the quantitative relationships between physical properties of urban plaza and psychological response of human with a target of urban plaza through psychophysical approach which can describe the relationship between physical factors and responses among landscape analytical methods, and to present the standard to form varied and harmonious landscape of urban plaza. We would like to claim the importance of impact of variations of spatial components on the environmental preference in this study. The study was conducted with plants and users among physical variations. The findings obtained through this study are as follows. In the case of plant, physical variables and visual preference did not show any relationship with visual preference, and quantities showed that feels visually complex With increasing. In the case of users, relationship between variation of physical variables and visual preference was formed and the highest preference was shown when the physical variation was 7 %, and quantities showed that feels visually complex With increasing like the plant did. In the case of relationship between visual preference and complexity of landscape, it was shown that the complexity of plant did not affect the preference very much. On the other hand, in the case of experiment with user as a variable, unlike the plant, the complexity had the correlation with the preference. This result showed that the preference was decreased when physical variation was more than an appropriate level. Through these results, the preference for landscapes did not depend on the variations of factors that make up the landscape, but the best preference was shown when many factors such as variation, design and personal variable were harmonious.

keyword : 도시 광장, 선호성, 복잡성, Urban Plaza, Preference, Complexity

As a genre of design, typography encompassed the visual design and print media such as posters, editorial design, advertising design, website design etc. The meaning and representation of the typography gradually becomes not only deeper and various, but also its range and areas are expanding. By improving the efficient and proper formative element in this area, the visual communication was made. Because the typography was read as well as seen, both sides of the visual aspect and the language aspect must be satisfied. Typography should show the creative possibilities for the important role of the communication with readers who represent the designer`s intent. To satisfy this, the message of typography is structured, and required the organized information. In this study, among the historical development of the typography according to the visual perception, which began right after pop art in the early 1960s, we focused on the formative possibility of typography by applying the combination of optical art and typography seeking the pure visual illusion using the principle of optical illusion. Since the industrial revolution, the study re-established the historical flow of typography and optical art through the change process and design feature. After the First World War until today, this study examined the diversification and progress of the sensitive artistic ideas and expressions, analyzed the related trend through the researcher`s case study and in the formative aspect purposed for viewing the development of `op-typography`.

keyword : `옵-타이포그라피`, 타이포그라피, 옵아트, 조형성, `op-typography`, typography, optical, formativeness