Smart phone fever is shaking the mobile world and the app is at its center. The value of smart phone is decided by the type of app and the method of using it. Due to increasing importance of apps, astronomical number of apps in various areas have been developed. However, use of app is limited. In line with such trend, expectation for smart education is increasing. And more people are interested in educational apps. This study tries to find the feasibility and effectiveness of app for design practice course. For this, the content of design practice course is analyzed. And a model of educational app is developed by identifying, adapting, and applying the elements that can be incorporated into an app. The developed app is tested by the enrollees of design practice course for feasibility and effectiveness. This study found that it is possible to apply an educational app to the design practice course and identified points to change. It is hoped that this study contributes to the systemization and standardization of educational apps.

keyword : 교육용 앱, 디자인 실습과목, 스마트 교육, Educational app, design practice course, smart education

The influence of digital technology to contemporary art has blurred the boundaries between the individual arts and other fields of studies associated with arts and even with anti-art. In addition, art has also changed the role and function of the parameters for communication by sharing its own circumstance. For these reasons, one media art piece can cause various disputes with various topics and stances. Four topics aroused around the TRAP, a large-scaled kinetic interactive installation exhibited in Seoul for The Creators Project supported by Intel & Vice, are the impossible fantasy of interactivity, contemporary art`s serious complex about the technology, the ironic development of the conceptual art, and the material/immaterial discourse surrounding digital art.

keyword : 미디어아트, 동시대미술, 예술과 기술, Media art, Contemporary art, Art and technology

The purpose of this study was to analyze and evaluate the change of attitudes toward marriage, childbirth and breast-feeding by the UCC contest conducted during the UCC workshop held in September~December, 2010, which was devised to encourage the willingness of childbirth and breastfeeding to the university students in Korea The study assumed that because the UCC had significant effects on the individual`s perinatal attitude, the determinants affecting low fertility and planning on breastfeeding at each individual student might change with UCC campaign. After the UCC campaign, the University students` attitudes toward low fertility had changed. These findings pointed out that by making funny tailored pre-parental UCC which gives educational information for family having children it was possible to raise the fertility rate and make planning on Childbirth without the anxiety of pregnancy and child care. These results supported that the tailored supportive education and web-based information for pre-parental couples was able to induce changes in marriage and birth-related attitudes to overcome the low birthrate of Korea.

keyword : 출산, 모유수유, UCC, 웹, 맞춤교육, Childbirth, Web, Tailored education

This study focused on a characteristic of clothing as a medium and contemplated the interrelationship with clothing and other media. In addition to this, this study also tried to get a perspective of the progression of clothing that has the characteristic of digital media such as a wearable computer and smart clothing. In this study, based on Mcluhan`s definition, clothing as a way of media, clothing was viewed as an independent medium that intermediates with other media actively. Using Bolter&Grusin`s remediation theory as an analytical frame, this study defined characteristics of clothing as a medium and analysed the way of intermediation of clothing with other media. As a result, it is concluded that clothing as a material has hypermediacy but clothing as the tool of self reflection has hypermediacy and immediacy simultaneously. And viewed clothing from social aspect, it is a transparent and immediate medium. From antecedent studies on the relationships with other media, it is clear that clothing has been changing through diverse intermediation with artistic media, such as paintings and sculptures, and technological media. New technologies so far has been remediated with clothing as the way kept the form of clothing unchanged. Recently, with the appearance of the concept of ubiquitous computing, new media has been started to improve or refashion clothing from the needs to communicate with clothing more actively. It is the conclusion of this study that the reason clothing combined with new technology has not been accepted socially and psychologically stems from translucent and opaque character of clothing.

keyword : 재매개, 뉴미디어, 하이퍼미디어, remediation, new media, hypermedia

In modern days, people increasingly pursue their own tastes, with more subdivided and specialized needs for favorite food. Considering consumption of coffee, it shows that people fully satisfied with instant coffee in the past, more often visit specialized coffee shops to enjoy brewed coffee. It has consequently brought a drastic change in the coffee market. More houses have personal coffee makers, which offer the most suitable method to gratify personal taste. Recently, capsule coffee products have been newly introduced and rapidly become popular. With the products, consumers can relish high-quality coffee at home as if they had at a professional coffee shop. Coffee consumers do not stay just sipping the coffee served, but step forward to choose what they want as per their tastes and situations with their expertise on coffee. However, there are few studies on favorite food, which are getting diversified and itemized day by day. Studies on coffee, in particular, should categorize consumers in more details according to their motives and propensity to consume. Thus, this study aims to contribute to the development of coffee marketing industry through analyzing their propensity in detail. It will also conduct surveys to investigate consumers` insights with regard to changes of coffee culture and sophisticated taste along with growing consumption of capsule coffee products and current trends. The results will yield new ideas for future directions to revitalize marketing and how to cope with ever-changing markets.

keyword : 커피시장, 라이프스타일, 소비 성향, Coffee market, Lifestyle, Propensity to consume

The lifestyle of consumers with high purchasing power also accelerates the diversity what is changing in the digital age. Fashion awareness and delivery of information by the media faster fashion cycle progressively shorter periods is becoming various. Therefore, fashion brand positioning tasks can be done to help with becoming significant in order to set the target market segmentation in setting for the target market through AIO method. Undergraduate students were surveyed with participating lots of men were answered questionnaires. The first move of lifestyle & color research according to the preferred color the type of simple/ focusing only product/ conservative fashion indifferent type, normal / Dispersion Cool avoidance type affinity was higher cool color preference in the series, additional spherical fashion, self-expression/ pursuit of personality, fashion leaders neutral type affinity in the series was higher. Preferring the life style, regardless of family cool color series appear to be the preferred color series that showed no difference in affinity. Type of lifestyle active and cheerful indifference conservative fashion), fashion types and ordinary pursuit / evasion type Dispersion youthful, elegant and simple commodity-oriented type male, self-expression / personality types and preferring fashion styles seeking urban preferred & brother-oriented, modern style were identified as: Conservative type of lifestyle, fashion sense of apathy had appeared to be the most preferred, except for this type of lifestyle, the contemporary sense was that the most preferred. Association between lifestyle and the sensitivity of the sensitivity has been identified as the most. According to the purchase price for lifestyle properties for Fashion/ Fashion indifferent/ conservative types that a lot of buying low-priced and low-appeared, and the purchase of up to fashion style type difference was shown. Production-oriented atmosphere, according to the preferred style, color preferences and elegant women, the disapproval of family series, advanced & Maintenance and urban & modern, active and cheerful family of a neutral tone, youthful, elegance and masculinity, femininity and exotic mystery rustic blue sky , blue, green, cool color of the family, the elegant & classic &noble brown, purple color of the neutral series appears to be the most preferred direction oriented atmosphere was different, depending on your preferred style. Regardless of the style used to be the price of the preferred appeared, and shopping districts of Seoul, the center has been identified as preferred. Femininity and preferred brands rustic exotic mystery style the designer brand, except it prefers directing style is oriented atmosphere, the National brand was identified as the most preferred. Price regardless of the form of purchases of Seoul, the center appeared to be the most. In particular, the fashion center of Seoul, the purchase cost of the purchase of expensive units have been identified by many. National brands of your favorite brands, designer of the purchase price of the brand is owned by the largest number appeared, and character brands and private brands appeared to be a lot of buying low-priced brand was the difference. Fashion and Beauty Fashion of the properties in the area a popular acceptance of a certain preferred style can be seen in the process of a gradual rise, climax, falling to the periodicity appears, fashion consumers in a particular time and situation is temporary and cyclical phenomenon that is selected by is.

keyword : 라이프스타일, 선호스타일, 패션브랜드 수용, Lifestyle, Preferring Style, Fashion Brand Acceptance

Since 2000, local governments have used city marketing, using the symbol of the city branding for improving their values. The Seoul government established Seoul`s city branding, which called "Hi Seoul" in 2000. They defined it is for promoting communal spirit of a citizen of Seoul and making clear the message of Seoul, which are identity, vision, and purpose of Seoul, through the domestic and global marketing with branding the dynamic image of Seoul. According to the press release from Seoul Development Institute in 2006, however, "Hi Seoul" is not enough to express and represent history, tradition, and culture of Seoul as a city branding based on the press release. Therefore, the research tried to find some problems of Seoul`s city branding. It analyzed the graphic form and the brand concept of the symbol, based on the structural model of significations. First, there is a low correlation between the meaning elements of the concept in the brand and the graphic form in the city brand symbol. Second, the symbol shows a lack of connectivity between the concept and the expressions of the graphic form. Third, the colors of the symbol are used Obang-colors from a general Orientalism that is hard to say it is typical colors of Seoul. In conclusion, it`s a hard to agree that `Hi Seoul` brand symbol represents the identity of Seoul. Therefore, we need a very systematic approach to solve these problems about relations of the identity of a city and its brand symbol. If these problems that I mentioned above are solved, the city branding of Seoul will have powerful competitiveness, and do not have to follow trendy styles because it expresses their own economic, social and cultural identities.

keyword : 지역정체성, 도시브랜드 심벌, 의미구조, Local Identity, City Brand Symbol, Structure of Signification

Considering the size of Incheon economy, specialization of cosmetic industry in Incheon is 3 times greater than that of other industries. Cosmetic industry is recognized as being a business having advantages on job creation and Green Growth which has frequently been raised as an economy vitalizing strategy since the current global financial crisis as it is a labor-intensive industry and also carries the feature of representative Green Industry where the emission of environmental contaminants and energy consumption are comparatively insignificant. Furthermore, with Korean waves weeping all over the world, Korean cosmetic business gained an opportunity to be recognized by overseas markets and has also sufficiently accumulated technical skills. Therefore, Incheon city determined to raise cosmetic industry as its main industry with starting `Venus Project` by bringing out its regional position. This thesis contain the processes of project on developing Sealgae cosmetics designs performed by UI marine cosmetics RIS of Incheon University and intended to analyze the reality of cosmetic design of small and medium-sized enterprises in Incheon and to present the problems and assignments to settle such.

keyword : 뷰티도시 계획, 비너스 프로젝트, 화장품 패키지디자인, Beauty City Plan, Venus Project, Cosmetic Package Design

Pohang was a typical complex city where the coastal landscape of the East Sea and the mountainous landscape of the inland coexisted. Since after POSCO was established in the last 60s under the ideal of Steel Patriotism, Pohang`s image of a steel city has been overtly carved out to people. Thus Pohang finds it difficult to distribute the image as a state-of-the-art science and research city that it pursues. Particularly, the city entrance of Pohang that may give the first impression to visitors does not reflect the future vision differentiated from others. Therefore, a plan was established to specialize the city entrance that can sweep off the past city image―the stiffened-up image of a steel city. A landmark design with the identity of Pohang was proposed for Pohang IC Tollgate, the only city entrance from the highway. Based on the direction of the overall design concept, the plan also aimed at realizing eco-friendly and green Pohang by removing or renovating the structures constructed in the other six entrances from the national highways without an identical plan and installing street trees in row. To symbolize the elegant city image of Pohang, the plan proposed the installation of sculptural columns or symbolic structures by considering the conditions of the places. It is expected that this plan will, first, increase the value of the city entrance landscape and the national land environmental design through the improvement of the city entrance landscape, and second, contribute to the promotion of the local community through the improvement of the city image. Such a public design development project will lead to the improvement of Pohang`s city brand and the increase in the status of Pohang as a key local city that goes hand in hand with the global era.

keyword : 플레이스 브랜딩, 진입관문, 공공디자인, Place branding, City entrance, Public design

This study aimed to provide a fundamental reference for an effective education to nourish creativity in the education of fashion design in universities, by examining how the expectation of evaluation and the task challenges in fashion design education affect the creativity. As the demand for creative manpower in fashion industry increases, it is necessary to have concrete educational methodology and debates on various elements that could influence the creativity. Therefore, two separate experimental studies were conducted for students of Department of Clothing and Textiles in a university located in Seoul. The first experiment was conducted for thirty-seven students in their second year in order to examine the influence of expectation of evaluation and personal motivational orientation on creative achievement. And the second experiment was conducted for thirty-eight students in their third year in order to examine the influence of task challenge and personal motivational orientation on creative achievement. As a result, it turned out that the expectation of evaluation as an external influencing factor arisen from the classes of fashion design could have a different impact on creative achievement according to a person`s extrinsic motivational orientation. And, the task challenges given by the classes of fashion design have different effects on the flow experience according to a person`s intrinsic motivational orientation. Based on the results of this research, it is suggested that a concrete evaluation standard is needed so that the expectation of evaluation could have the effect, not as an external constraint, but as an external motivator, by providing the students a clear purpose of task and necessary information to achieve it. In addition, it would be important to provide a proper level of task challenge suited to the individual characteristics of each student when developing educational program for creativity in order to achieve a more effective education.

keyword : 창의성, 동기성향, 예상된 평가, 과제 난이도, creativity, motivational orientation, expectation of evaluation, task challenge