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Vol.34, No.0, 403 ~ 412, 2012
Title
Proposal of Developing Package Designs for Cosmetics by Small and Medium-sized Enterprises - Mainly for Developing Sealgae Cosmetics -
박영주 Park Young-joo , 노아름 Roh Ah-reum
Abstract
Considering the size of Incheon economy, specialization of cosmetic industry in Incheon is 3 times greater than that of other industries. Cosmetic industry is recognized as being a business having advantages on job creation and Green Growth which has frequently been raised as an economy vitalizing strategy since the current global financial crisis as it is a labor-intensive industry and also carries the feature of representative Green Industry where the emission of environmental contaminants and energy consumption are comparatively insignificant. Furthermore, with Korean waves weeping all over the world, Korean cosmetic business gained an opportunity to be recognized by overseas markets and has also sufficiently accumulated technical skills. Therefore, Incheon city determined to raise cosmetic industry as its main industry with starting `Venus Project` by bringing out its regional position. This thesis contain the processes of project on developing Sealgae cosmetics designs performed by UI marine cosmetics RIS of Incheon University and intended to analyze the reality of cosmetic design of small and medium-sized enterprises in Incheon and to present the problems and assignments to settle such.
Key Words
뷰티도시 계획, 비너스 프로젝트, 화장품 패키지디자인, Beauty City Plan, Venus Project, Cosmetic Package Design
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