| Abstract |
| Pohang was a typical complex city where the coastal landscape of the East Sea and the mountainous landscape of the inland coexisted. Since after POSCO was established in the last 60s under the ideal of Steel Patriotism, Pohang`s image of a steel city has been overtly carved out to people. Thus Pohang finds it difficult to distribute the image as a state-of-the-art science and research city that it pursues. Particularly, the city entrance of Pohang that may give the first impression to visitors does not reflect the future vision differentiated from others. Therefore, a plan was established to specialize the city entrance that can sweep off the past city image―the stiffened-up image of a steel city.
A landmark design with the identity of Pohang was proposed for Pohang IC Tollgate, the only city entrance from the highway. Based on the direction of the overall design concept, the plan also aimed at realizing eco-friendly and green Pohang by removing or renovating the structures constructed in the other six entrances from the national highways without an identical plan and installing street trees in row. To symbolize the elegant city image of Pohang, the plan proposed the installation of sculptural columns or symbolic structures by considering the conditions of the places.
It is expected that this plan will, first, increase the value of the city entrance landscape and the national land environmental design through the improvement of the city entrance landscape, and second, contribute to the promotion of the local community through the improvement of the city image. Such a public design development project will lead to the improvement of Pohang`s city brand and the increase in the status of Pohang as a key local city that goes hand in hand with the global era. |
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| Key Words |
| 플레이스 브랜딩, 진입관문, 공공디자인, Place branding, City entrance, Public design |
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