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Vol.34, No.0, 429 ~ 445, 2012
The effect of evaluation expectation and task challenge on creativity in fashion design classrooms - Focused on the interaction among individuals` motivational orientation -
문희강 Moon Hee-kang , 이윤정 Lee Yoon-jung , 이민선 Lee Min-sun , 이예영 Lee Yhe-young
This study aimed to provide a fundamental reference for an effective education to nourish creativity in the education of fashion design in universities, by examining how the expectation of evaluation and the task challenges in fashion design education affect the creativity. As the demand for creative manpower in fashion industry increases, it is necessary to have concrete educational methodology and debates on various elements that could influence the creativity. Therefore, two separate experimental studies were conducted for students of Department of Clothing and Textiles in a university located in Seoul. The first experiment was conducted for thirty-seven students in their second year in order to examine the influence of expectation of evaluation and personal motivational orientation on creative achievement. And the second experiment was conducted for thirty-eight students in their third year in order to examine the influence of task challenge and personal motivational orientation on creative achievement. As a result, it turned out that the expectation of evaluation as an external influencing factor arisen from the classes of fashion design could have a different impact on creative achievement according to a person`s extrinsic motivational orientation. And, the task challenges given by the classes of fashion design have different effects on the flow experience according to a person`s intrinsic motivational orientation. Based on the results of this research, it is suggested that a concrete evaluation standard is needed so that the expectation of evaluation could have the effect, not as an external constraint, but as an external motivator, by providing the students a clear purpose of task and necessary information to achieve it. In addition, it would be important to provide a proper level of task challenge suited to the individual characteristics of each student when developing educational program for creativity in order to achieve a more effective education.
Key Words
창의성, 동기성향, 예상된 평가, 과제 난이도, creativity, motivational orientation, expectation of evaluation, task challenge
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