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Vol.34, No.0, 347 ~ 357, 2012
Title
Application of the pregnancy, childbirth, breast-feeding UCC and web_based tailored pre-parental educational system among University Students
정혜경 Chung Hae-kyung , 송승현 Song Seung-hyun , 강훈구 Kang Hun-ku , 이운형 Lee Woon-hyung , 송승호 Song Seung-ho , 강남미 Kang Nam-mi
Abstract
The purpose of this study was to analyze and evaluate the change of attitudes toward marriage, childbirth and breast-feeding by the UCC contest conducted during the UCC workshop held in September~December, 2010, which was devised to encourage the willingness of childbirth and breastfeeding to the university students in Korea The study assumed that because the UCC had significant effects on the individual`s perinatal attitude, the determinants affecting low fertility and planning on breastfeeding at each individual student might change with UCC campaign. After the UCC campaign, the University students` attitudes toward low fertility had changed. These findings pointed out that by making funny tailored pre-parental UCC which gives educational information for family having children it was possible to raise the fertility rate and make planning on Childbirth without the anxiety of pregnancy and child care. These results supported that the tailored supportive education and web-based information for pre-parental couples was able to induce changes in marriage and birth-related attitudes to overcome the low birthrate of Korea.
Key Words
출산, 모유수유, UCC, 웹, 맞춤교육, Childbirth, Web, Tailored education
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