This research aimed to analyze his layout and review the influence of ` Alexey Brodovitch` who pioneered the new area of 20 century and see how his works as editorial design are seen to the today`s designers through SD sense method. Brodovitch has contributed to American publication getting on the regular tract in 1930s and his pictures and editorial designs are still influencing the world. To prove this, we classified features of his representative works into contrast, blank, doubling and photo list, and saw qualities of his works comparing and analyzing them with today`s editorial designs. In addition, we selected 10 pieces from his best works shown in editorial design magazines and 15 layouts from various layouts of modern editorial design which are shown in the leading fashion magazines < Harper`s Bazzar > and < Vogue > that have kept a long tradition to these days and studied on the preference how Brodovitch`s layout is being reflected to today`s editorial designers with the sensitivity evaluation by SD method. Through this research, we could see that the sensitivity factor shown in Brodovitch`s layout has higher aesthetic impression than those normally shown in Today`s. 70 years after the creation, his editorial design is still considered to be visually sophisticated and impressive.

keyword : 알렉세이 브로도비치, 레이아웃, 감성 평가, Alexey Brodovitch, Layout, Emotion assessment

The perfume industry has accelerated the rapid development for the strategies of the image marketing, while sensibility consumer trends by utilizing the latest olfactory is emerging. When people catch the scent that is used as part of a marketing promotion th remember the brand, CI perfume has an important role to make firmly image of the company or to school. The purpose of this study is to develop a suitable perfume for Sook myung image and want to take advantage of the sense of smell to maximize the effectiveness of identity. The method of this study was conducted to review and literature about a lily of the valley as a school flower of Sookmyung High School. Then the combination perfume was studied through the composition analysis and review of Muguet using headspace. Methods for the verification of the design identity of Muguet fragrance is conducted to survey targeting 20 female students received 80 Steering professional training, and the survey was carried out about the label, the fragrance and the bottle design to verify in accord with the image of Sookmyung Girl`s High School based on attitude of emotional expressions. According to the results of the survey, fragrance work was chosen to balance with a modern feel in the label and the bottle and the scent which is sweet, feminine and neat is consistent with Sookmyung Girls` High School image made sure by being produced. The purpose of this study is expected to become a small boon as the cornerstone of the development of beauty perfume for fostering business of brand image.

keyword : 은방울꽃, 숙명여고 이미지, 향수개발, muguet flower, Sookmyung Woman High School`s image, perfume development

Many companies are running flagship stores to build their brand identities, since brand images highly influence purchase behaviors of customers. To provide data helpful in setting out an effective plan of fashion flagship stores, this study analyzed the current state of interior design of 6 fashion flagship stores in Myeong-dong. The study results are as follows. First, in terms of total interior design, among spatial elements and decorative elements, furniture obtained the lowest score. This means there is a need to install convenient furniture in the stores. Second, there is a need to consider the form and method of display, the form of furniture and the harmony with the store atmosphere, the form of lighting, the mannequin, counter, the fitting room, the convenient facility for customers, the accessibility and the signboard. Third, the fashion flagship stores emphasized brand images using signboards which apply brand logos and symbol marks, and facade that express brand identities, and attached logos to interior spaces, or installed displays that reflect brand concepts. In conclusion, the fashion flagship stores were emphasizing the products using various forms of displays, mannequins, furniture and lighting and it is considered that the rest spaces should be improved for customers to visit often and stay comfortably.

keyword : 패션 플래그쉽 스토어, 인테리어 디자인 평가, 브랜드 이미지, Fashion Flagship Store, Composition Assessment, Brand Image

This research was conducted to derive the textile design historical significances and the effects on contemporary designs that the pattern designs were made by Walter Crane has through analyzing his walk of life and wallpaper pattern designs. First of all, his life as a textile designer was researched using the books about him in overseas country and his 58 wallpaper designs that is remained more than other textile patterns were categorized and analyzed for identifying the character of his works. the categorizing was done by style, tendency of motives, pattern configuration method, and production date. Then, attribute and significance of his designs were analyzed using those designs categorized. As a result of the process, Walter Crane`s pattern designs had natural characteristics that was influenced by the Pre-Raphaelites paintings. In addition this, his works have narrativity and wider, deeper space in the patterns than other designers and artists using unusual motives freely, such as human figures, classical architectures, and animals. Those constructed brand-new Europe style in the field and it had an effect on the Japonism and Art-nouveau. Finally, hope this study helps to find the textile designers previously unknown and makes the historical researches about them active. Along with this, the designers and designs discovered could be inspirations and the references can be applied to the textile designers and the field now.

keyword : 월터 크레인, 텍스타일 디자인, 벽지 디자인, Walter Crane, textile design, wallpaper design

Unlike in the past, newspapers are not only sources of information and all provide news and information bringing us and our lives closer to such information. A various news channels and new devices has gone down due to the effectiveness of its role. Therefore, traditional newspaper try to cope with various attempts for hosting and maintenance of advertising to have a commercial purpose. Accordingly, the newspaper advertisement should be eye-catching and memorable which is for running counter to the usual advertisement method. To achieve this goal, newspaper advertisement should be effective at attracting consumers` attention. However, newspaper industries are only focused on immediate visual effects with its form. In the meantime, this phenomenon is not able to be consistent and efficient ways that can take advantage of. Because human visual perception is in relativity difference. In this respect, this study suggest rational transformed advertisement as the best possible alternative through comparing with visual elements around the newspaper layout. Transformed advertising means that the deviation of the type or insertion method of newspaper advertising from the common specifications. A theoretical study are interpreted in newspaper, transformed advertisement, visual perceptive cognition and Gestalt`s law which based on the review of literatures. In accordance with Gestalt`s law, this study focused on two laws; Law of grouping, Figure-Ground Relationship. As the result from the study, transformed advertisement is difficult to maintain the visual effect if it persisted on just the transformation of the advertisement type without comparing with other visual elements in layout. The core conclusion drawn from study is that the transformed advertisement need to be arranged by the visual elements of shape, area, and position with using Gestalt`s law in layout for better visual perceptive cognition. Because people have a perception psychology that collectivizes the form of a subject and recognize the whole unified figure before recognizing the parts when they get visual stimulation. It is considered that the law of visual perception, from a logical and psychological point of view, should be the first thing to consider in the basics of newspaper in order to make a newspaper advertisement a highly persuasive one.

keyword : 변형광고, 시지각 인지, 게슈탈트 이론, Transformed Advertisement, Visual Perceptive Cognition, Gestalt`s Law

Art collaboration in the fashion industry has been advancing as a core to art marketing strategy. At the beginning stage of the contemporary art and fashion collaboration, the work of art was reflected with one-dimensional approach whereas the art collaboration has been developing in various types in fashion. Some legal issues on graffiti art and fashion design have been persistently raised and there are potential legal troubles. However there are only few studies that investigated the issues on the intellectual property right and copyright in the fashion industry. In this study adopted a case study on the collaborations between graffiti art and fashion. This case analysis was based on the categorized collaboration types: marketing with art pieces, collaboration with artist, and direct participation of artist in producing products. The main goals of this study are to investigate whether the copyright for fashion design using graffiti works which has been ever argued about the illegality is possible to get legal protect as a derivative works, and to examine the co-authorship issue on the cases of collaborative works between contemporary graffiti art and fashion brand. The findings of this study are contributing to the understanding on the legal problems related to fashion industry in an interdisciplinary approach. Moreover, it suggests useful information for dealing with future controversial issues in not only fashion but also architecture, interior design, and other areas of study.

keyword : 패션 콜라보레이션, 그래피티, 저작권, Fashion Collaboration, Graffiti, Copyright

Current society has been changing towards emotional consumption and according to this, design innovation has become a core factor in competitiveness strengthening for companies. For this the study tried to model the path of design innovative properties leading to product benefits and emotional satisfaction, and evaluate the effects. With 5 stimulants verified as innovative design as samples, empirical study was conducted and the summary of the result is as below. First in functional benefits two factors identity and acceptability are influencing factors and in symbolic benefits all factors of design innovative properties were influencing factors, verifying the close relation between design innovative properties and symbolic benefits. Second, in emotional satisfaction identity, creativity, and acceptability are direct influencing factors, and novelty was found to only be influential to emotional satisfaction through symbolic benefits. Results such as above can provide academic and practical implications about design innovation.

keyword : 디자인 혁신, 디자인 혁신속성, 제품편익, 감성만족, Design Innovation, Innovative Properties, Product Benefits, Emotional Satisfaction

Most designers finish their fashion show with the wedding dress or there is a wedding gown in their collection. The other way if you notice there is mostlty a wedding gown during the fashion shows. In this study there were six brands, fall 2014 couture collections chosen which are shown what century of history were they inspired to make their final bride dresses. All these were once written and explained at style.com by Nicole Phelps is the Executive Editor of style.com. The purpose of this study is to show that the 2014 fall couture collection`s most highlight brands Valentino, Schiaparelli, Atelier Versace, Christian Dior, Chanel, Giambattista Valli designers` how and which centuries do they inspired and made it by their own. Furthermore they studied the white wedding dresses which are very important part of the Haute Couture Collection. The 1st part of the study was about the history and the culture from different nations` wedding dresses. The 2nd part was that the designers who presented at 2014 Couture Collection that their point of view what part of the history that they were inspired and showed it to their collection. The result of that study you can see their inspiration starting from 18th century`s Baroque to 19th century`s Grunge style. This work surveys the trend and dissolution characteristics in wedding dress that appear in 2014 fall couture collection. Which is with pearls, paillettes, and silk thread was asopulent as anything on the runways this 2014 couture collection, and the same is true of a tulle toga embroidered with yet more pearls and crystals. Such an expression tendency was so unique.

keyword : Fall 2014 couture, wedding dress, wedding dress history

These days, there are a lot of works with various skills and styles and the various expressive techniques are developed to deliver the intension or personality of artists. The customers can have the maximum satisfaction through the possession of special and high-quality goods. This research is to develop the design of cloisonne enamel frame in order to popularize the cloisonne enamel craft. As for the frame development, it expressed the color of cloisonne enamel through the motif of flower and studied the cloisonne enamel craft with modern design sense through the development of cloisonne enamel frame. Expressing the color of cloisonne enamel as well as the expressive technique of cloisonne enamel, it is to maximize the effect of sensibility. First, it discovered the necessity of cloisonne enamel development, and for the popularization of cloisonne enamel, it changed the traditional design into a modern design through the analysis of existing cloisonne enamel goods. In order to express the luxurious and various colors of cloisonne enamel, it designed with a flower motif. As for the idea development process, it made the flower design by CAD for the development of frame, and substituted the various colors for the developed frame in order to plan the looking after cloisonne frame works, and researched the design processor which can be used variously with the developed frame. After the production of works, it studied about the advantages and disadvantages through the analysis of design and color expression. This research is to develop the luxurious colors of cloisonne enamel and its frame for the popularization of cloisonne enamel craft in order to show the various modern designs in the formal and monotonous design market, and furthermore, it is to be helpful for the popularization of cloisonne enamel, the use of techniques and the modern design industry by the increase of interest in cloisonne enamel.

keyword : 주얼리 디자인, 칠보, 에나멜, 표현기법, 감성 디자인, 프레임, Cloisonne, Enamel, Express techniques, Emotional design, Jewelry design, Frame

This study is to identify the structural analysis of Variables Related to the organizational effectiveness in the beauty service industry. A survey was carried out, targetting 657 employees who were in the beauty service industry in Seoul and Gyunggi Province. Data analysis was done using AMOS 20.0 program, and the results are as follows; First, The results show that ethical leadership did not affect organizational effectiveness directly, while both trust in leader and organizational citizenship behavior had direct effects on it. Second, The finding was that ethical leadership influenced organizational citizenship behavior directly, but trust in leader did not have direct effects on it. Third, The results show that ethical leadership was a direct effect on trust in leader. Fourth, The results show that ethical leadership on organizational citizenship behavior by means of trust in leader did not have an indirect effect. Next, The results show that ethical leadership on organizational effectiveness through trust in leader was indirect effects. Lastly, The results show that ethical leadership on organizational effectiveness by means of organizational citizenship behavior was an indirect effect.

keyword : 윤리적 리더십, 상사신뢰, 조직시민행동, 조직유효성, Ethical Leadership, Trust in Leader, Organizational Citizenship Behavior, Organizational Effectiveness