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DOI :     Journal Korea Society of Visual Design Forum , Vol.47, No.0, 247 ~ 257, 2015
Title
A Study on Layout Preference of Alexey-Brodovitch
김나울 Kim Naul , 손원준 Son Won-jun
abstract
This research aimed to analyze his layout and review the influence of ` Alexey Brodovitch` who pioneered the new area of 20 century and see how his works as editorial design are seen to the today`s designers through SD sense method. Brodovitch has contributed to American publication getting on the regular tract in 1930s and his pictures and editorial designs are still influencing the world. To prove this, we classified features of his representative works into contrast, blank, doubling and photo list, and saw qualities of his works comparing and analyzing them with today`s editorial designs. In addition, we selected 10 pieces from his best works shown in editorial design magazines and 15 layouts from various layouts of modern editorial design which are shown in the leading fashion magazines < Harper`s Bazzar > and < Vogue > that have kept a long tradition to these days and studied on the preference how Brodovitch`s layout is being reflected to today`s editorial designers with the sensitivity evaluation by SD method. Through this research, we could see that the sensitivity factor shown in Brodovitch`s layout has higher aesthetic impression than those normally shown in Today`s. 70 years after the creation, his editorial design is still considered to be visually sophisticated and impressive.
Key Words
알렉세이 브로도비치, 레이아웃, 감성 평가, Alexey Brodovitch, Layout, Emotion assessment
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