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DOI :
Journal Korea Society of Visual Design Forum , Vol.47, No.0, 319 ~ 331, 2015
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| Title |
| The Effects of Design Innovative Properties on Product Benefits and Emotional Satisfaction |
| 한정민 Han Jung Min , 이미아 Lee Mi-ah , 강혜승 Kang Hae Seung |
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| abstract |
| Current society has been changing towards emotional consumption and according to this, design innovation has become a core factor in competitiveness strengthening for companies. For this the study tried to model the path of design innovative properties leading to product benefits and emotional satisfaction, and evaluate the effects. With 5 stimulants verified as innovative design as samples, empirical study was conducted and the summary of the result is as below. First in functional benefits two factors identity and acceptability are influencing factors and in symbolic benefits all factors of design innovative properties were influencing factors, verifying the close relation between design innovative properties and symbolic benefits. Second, in emotional satisfaction identity, creativity, and acceptability are direct influencing factors, and novelty was found to only be influential to emotional satisfaction through symbolic benefits. Results such as above can provide academic and practical implications about design innovation. |
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| Key Words |
| 디자인 혁신, 디자인 혁신속성, 제품편익, 감성만족, Design Innovation, Innovative Properties, Product Benefits, Emotional Satisfaction |
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