| abstract |
| Art collaboration in the fashion industry has been advancing as a core to art marketing strategy. At the beginning stage of the contemporary art and fashion collaboration, the work of art was reflected with one-dimensional approach whereas the art collaboration has been developing in various types in fashion.
Some legal issues on graffiti art and fashion design have been persistently raised and there are potential legal troubles. However there are only few studies that investigated the issues on the intellectual property right and copyright in the fashion industry. In this study adopted a case study on the collaborations between graffiti art and fashion. This case analysis was based on the categorized collaboration types: marketing with art pieces, collaboration with artist, and direct participation of artist in producing products.
The main goals of this study are to investigate whether the copyright for fashion design using graffiti works which has been ever argued about the illegality is possible to get legal protect as a derivative works, and to examine the co-authorship issue on the cases of collaborative works between contemporary graffiti art and fashion brand. The findings of this study are contributing to the understanding on the legal problems related to fashion industry in an interdisciplinary approach. Moreover, it suggests useful information for dealing with future controversial issues in not only fashion but also architecture, interior design, and other areas of study. |
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| Key Words |
| 패션 콜라보레이션, 그래피티, 저작권, Fashion Collaboration, Graffiti, Copyright |
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