| abstract |
| The perfume industry has accelerated the rapid development for the strategies of the image marketing, while sensibility consumer trends by utilizing the latest olfactory is emerging.
When people catch the scent that is used as part of a marketing promotion th remember the brand, CI perfume has an important role to make firmly image of the company or to school. The purpose of this study is to develop a suitable perfume for Sook myung image and want to take advantage of the sense of smell to maximize the effectiveness of identity.
The method of this study was conducted to review and literature about a lily of the valley as a school flower of Sookmyung High School.
Then the combination perfume was studied through the composition analysis and review of Muguet using headspace. Methods for the verification of the design identity of Muguet fragrance is conducted to survey targeting 20 female students received 80 Steering professional training, and the survey was carried out about the label, the fragrance and the bottle design to verify in accord with the image of Sookmyung Girl`s High School based on attitude of emotional expressions. According to the results of the survey, fragrance work was chosen to balance with a modern feel in the label and the bottle and the scent which is sweet, feminine and neat is consistent with Sookmyung Girls` High School image made sure by being produced. The purpose of this study is expected to become a small boon as the cornerstone of the development of beauty perfume for fostering business of brand image. |
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| Key Words |
| 은방울꽃, 숙명여고 이미지, 향수개발, muguet flower, Sookmyung Woman High School`s image, perfume development |
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