Due to the climate change caused by global warming, Korea`s climate is rapidly changing which also lead to the increase in precipitation accompanied by strong wind. Moreover, heavy metal included in yellow sand and fine dust from China and Mongolia is acting as a big threat to the people`s health. In reaction to the rapid climate change, consumption of protective equipments, like umbrellas or raincoats, is rapidly increasing. These days, people wish even these protective equipments to satisfy them not only in terms of functionality, convenience, and mobility but also as a piece of fashion item. This research conducted a survey on the preference of climate-smart customized fashion products according to age and occupation, in order to create a functional climate-smart customized fashion product combined with a hat accordingly to the result of the survey. The survey was answered by 1640 people including a wide range of age starting from teens to the sixties. According to the survey, the biggest harms from rain and snow caused by rapid climate change are important possessions becoming wet, damage on quality clothes, harming individual`s health due to fine dust and yellow sand and a lot of parts being wet. Moreover, the survey confirmed the need of a new form of protective equipment because even with an umbrella on there are most rains are accompanied by wind making it difficult to maintain an umbrella on and because it is difficult to keep in storage. Preference for raincoats was low due to reasons such as it being difficult to wear, inconvenience in carrying it around and uneasiness from outside attention. In case of raincoats, preference for poncho style was relatively much higher compared to other designs and regarding the raincoats` mobility, a small wallet-like form was most preferred. Thus, it was understood that in reaction to rapid climate change, rather than an ordinary raincoat we developed a poncho style product design combined with a hat that could easily be stored in a form of a small wallet from ultra light functionality material.

keyword : 기후 대응, 커스터마이즈 패션제품, 초경량 소재, Climate-smart, Customized fashion products Ultra-light functionality material

This study is to identify relations among perception of up-cycle fashion products, environment-friendly consciousness, and sustainable life-style. The subjects of the study were female undergraduated students who lice in Daegu and Kyungvuk region. Data analysis was don using AMOS 19.0 and SPSS 19.0 for Windows. The results are as follows. First, up-cycle fashion products had a direct effect on environment-friendly consciousness and sustainable life-style. This means that those who are attracted to up-cycle fashion products get more conscious of environment-friendly awareness to protect the environment, which, in turns, affects their sustainable life-style to leads a environment-conscious life. Second, environment-friendly consciousness influenced directly sustainable life-style, which implies that interests in the environment and awareness of protection it leads to sustainable life-style where resource saving, social activity, environment protection are considered critical. Finally, being aware of up-cycle fashion products affects sustaining an eco-friendly life-style through environment-friendly consciousness in an indirect manner. To think of up-cycle fashion products of being attractive and contributing to the environment protection on increasing concerns and importance on the environment, and then such perception of the environment affects sustainable life-style which aims for resource saving, social activities, and environment protection. In short, if the up-cycle fashion industry further receives good responses with better-designed products and develops to give a good impression to many people, it is expected that those who encouter such products will realize that they have never thought of regarding the environment and they will get willing to lead sustainable life-style.

keyword : 업사이클 패션 제품, 친환경 의식, 지속가능한 라이프스타일, Up-cycle fashion products, Environment-friendly consciousness, Sustainable life-style

The rapid expansion of the Chinese consumer market attracts large quantities of overseas-funded enterprises to develop in China. With the friendly relationship of South-Korea and Chinese governments, varieties of preferential policies aimed at enterprises and frequent cultural communication compose the perfect environment where South-Korean enterprises can enter the Chinese market. Under such tendency, the South-Korean catering industry floods into the Chinese market, but until now there has no brand of Tokpoki. In order to demonstrate that when the brands of Tokpoki enter the Chinese market, they carry out the specific directions of differing and localize the brand, this research surveys and analyses the consumer preferences of Top-5 South-Korean brands of Tokpoki. In order to examine the brand personality, this research will classify the scale of examining the brand personalities, as well as Aaker sorting out the scale of brand personalities factors. We select three elements catering to the brand personalities of Tokpoki, which are “honest”, “active” and “capable”. We base the assumption on the theories of brand identity, brand personality and the consumer attitude. Then we will deal with the current situation of the brands of Tokpoki in South- Korea and China and analyze the importance of enterprise brand personality. We come to the conclusion that due to the cultural differences, the consumers` attitudes towards brand personality differ. In regard to Chinese aspect, following the homogeneity of culture show on logo， the attitude towards brand personality rises. We also arrive at the conclusion that the attitudes differ depending on whether the franchise chain conveys the brand personality to the consumers correctly. The Chinese differ in the personal elements of `convincing` and `original`. According to the questionnaire, the South-Korean brand of Gukdae Tokpoki has the best impression of `original`, `homeliness` and `convincing`. As a result, when the brand of Tokpoki enters the Chinese market, it needs to localize the brand personality by color, shape and character. In order to improve the attitudes towards brand personalities, they need to consider the shape according to the Chinese taste, and design the symbols of food, choosing key words. Finally, I look forward that this research can be a basic data of that a differential、unique and local brand competitive strategy even in China.

keyword : 떡볶이, 브랜드 개성, 문화 차이, Tokpoki, Brand Personality, Cultural gap

Manufactures are competitively introducing high quality products with advanced technology, manufacturing process and finishing materials. Therefore, this study proposes the design guideline for enhancing luxuriousness of Smart Phone. In order to conduct the survey, smart phone`s componential and formative elements are categorized. Elements of component and module are preferentially systemized before the evaluation on luxuriousness of Smart Phone. The result of the survey were proposed design guidelines and distinguished six key components-understated, unity, hidden, natural, detail, harmony- influencing the luxuriousness of Smart Phone. The study will use for guideline of designing and evaluating the smart phone. In addition, it is believed that such results of this study will contribute to an effective smart phone`s luxuriousness in the future.

keyword : 스마트폰, 고급감, 디자인 가이드라인, Smart Phone, Luxuriousness, Design Guideline

The purpose of this study is to introduce Sasang constitutional types of consumers into Korean herbal cosmetics to adapt a rapidly changing consumer market and upgrade of the Korean herbal cosmetics industry. According to the theory of Sasang constitutional medicine, natural superiority and inferiority of human organs are related to four kinds of individual`s Sasang constitutional type such as Tae-yang, Tae-eum, So-yang and So-eum types. In Sasang constitutional medicine, it is thought that the physical and/or mental health can be controlled using Five-element concept. The colors of contents and packages are most influential and essential determinants of the value of cosmetics industry. This study suggests the introduction of coexistence and complementary colors into the corors of contents and packages of Korean herbal cosmetics for satisfying of consumer`s health needs. The color differentiation of Korean herbal cosmetics brand according to relationship between consumer`s Sasang constitutional types and Five-element concept will empower the goods highlighted among the others at repeated choice of Korean herbal cosmetics.

keyword : 한방화장품, 사상체질, 상생색채, Korean herbal cosmetics, Sasang constitutional type, Color preference

Frame, the boundary between life and art, has own signification depending on what kind of media is based. Picturebook, a dual narration system media, word and image, is a narrative text composed no-movement images like paintings and pictures and constructed with sequence movement images like movie and cartoon. It is one of the important feature picturebook has that there are different type of frames such as size & shape of book, spread, pages and inner frame. The frames as an object won`t be even fixed. It can be resized, reshaped even in the same book. Futhermore they are able to assemble and be changeable. Especially, frames in picturebook are not fixed in role, shape, and signification. It is an organic formative sign by selection of frame, assemble, layout and changes in size or shape and causes variety of signification with their own story. Inner frame, for example depending on their layout in leaner or un-leaner way represents time or dimension even they are in same type of frame. Therefore, Frames play a role of formative sign to generate signification with the feature of picturebook and make picturebook differ from painting or movie does. And there is no doubt that frame as the language of art can build picturebook as an organic system which can be changed more than you can imagine.

keyword : 그림책, 프레임, 프레이밍, Picturebook, frame, framing

Design can enhance corporate values and competitiveness, and sustain corporate growth. Roles and values of design have been proven through numerous success cases of design. Thus, this study aims to investigate perspectives on design utilization within small-medium sized companies that are pivotal in achieving balanced national economy. Since design utilization in small-medium sized corporations determined by CEO`s perspective and commitment, documents ― corporate vision and mission, CEO`s message, corporation introduction, and business introduction ― were investigated. The content analysis was conducted on corporate documents by each category of `Leading business by design` published by the Design Council and Warwick University on 100 companies in sales (2013) listed on KOSDAQ. First, after coding the contents, perspectives on design utilization in small-medium sized corporations were investigated through analysis of frequency. Second, cross tabulation analyses were conducted to identify the difference in industries. The result showed high frequency of variables related to perception within general and abstract variables - strategic design attitude, utilization and values. On the other hand, the variables related to specific performance and activities for vigorous design utilization and culture showed relatively low frequency. Some variables such as a role of senior management and successful product and services were difference between industries. In conclusion, this study proposes a way to change mind-sets to strategic design for CEO and senior management.

keyword : 디자인리더십, 중소기업, 전략적 디자인 활용, Design Leadership, Small-Medium Sized Corporations, Strategic Design Utilization

Interests in appearances are generally shown among women but now men also consider appearance management as importantly as women, and this study investigated appearance management, awareness and physical characteristics of 20s men with metrosexual tendency. As a result, men answered that they can wear spotted, floral patterned or bright color clothes without hesitation(4.45), they don`t mind to wear accessories(4.37) and they wear bracelets(4.09). In addition, they gave high grade in items such as they pay attention to their hair style(4.37), they are interested in grooming their appearances(4.66), they look themselves in the glass(4.26), they are inclined to fabulous style(4.29) and they want to buy clothes though they are expensive(4.23). Therefore it can be inferred that skin, accessories, hair, fashion and etc factors are closely related to metrosexual phenomena. As a result of comparing body characteristics of participants of this study and average 20s men in Korea, their height, waist-high, anterior-superior iliac spine height, hip height, knee height, shoulder length and etc were bigger and waist measurement and navel level measurement were smaller. And they were taller and had longer legs but shoulders are wider but chest and waist was thinner.

keyword : 메트로섹슈얼, 외모관리 행동, 신체적 특성, Metrosexual, Body characteristics, Appearance management behaviors

This research aims to understand the lifestyles of women in their 40s and 50s, and to further comprehend the clothing benefits and clothing selection criteria that they value by subdividing them into fashion leaders, sensational seekers, economical consumers, and indifferent consumers. The study surveyed women in Korea and America online, and received 400 usable questionnaires. Results showed that Koreans were keener than Americans when it comes to being fashionable and expressing themselves through clothing. Americans showed to be less interested in brands and did not care for extrinsic factors. When it came to the relationship between lifestyle, clothing benefit, and clothing selection criteria, Fashion Leaders prioritized the clothing benefits of body appearance, brand value, and self-assurance and the clothing selection criteria of good fit, ease of care, utility, and aesthetics. Sensational Seekers considered fashion, brand value, external factors, and appearance. Economical Consumers were sensitive to price and placed good fit and ease of care as most important when asked about clothing selection criteria. The study provides background knowledge in understanding middle-aged Korean and American women and can be used as a guideline when developing fashion products that target global customers.

keyword : 라이프스타일, 의복추구혜택, 한미중년여성, Lifestyle, Clothing Benefit Sought, Korean and American Middle-aged Women

The 21st century creative economy era sees not only personal ability but also creativity and imagination as the focal value for high value-producing industry that brings in national economic development and employment. Accordingly, as the need for convergence education able to develop creativity surfaces, design education through multi-disciplinary approach becomes vital. As the need for convergence of heterogeneous industries and disciplines increases, creative convergence education is effective in bringing up the talent able to respond to the new paradigm. Due to increase in convergence education of design from this positive perspective, universities carry out convergence education of design by revamping their academic curricula. However, their goal of bringing up the convergent talent lopsidedly focuses on developing global talent only and their design-centered convergence education hardly carry out convergence education consolidating multi disciplines. For this reason, local small businesses face difficulty changing their business fields due to shortage of the convergent talent who will produce design based on knowledge service. To overcome this limit and reflect specialty in the existing convergence education, the Design Ecology Composition Corps of Yongnam University has tried to bring up the convergent talent able to globally and locally brush abound by developing a culturally convergent education system that can build establish local traditions and identity. This is effective in creating high values for local industries, exploring development of local communities and securing balance among localities. This study ultimately aims to present a designal education model able to bring up local convergence talent by studying the necessity and system of culturally creative local convergence talent.

keyword : 문화융합, 디자인 교육, 지역인재양성, cultural convergence, design education, bringing up local talent