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DOI :     Journal Korea Society of Visual Design Forum , Vol.47, No.0, 435 ~ 451, 2015
Title
A Case Analysis of Appearance Management Behaviors and Body Characteristics of Metrosexual Men in their 20s
하희정 Ha Hee-jung , 홍혜원 Hong Hye-won
abstract
Interests in appearances are generally shown among women but now men also consider appearance management as importantly as women, and this study investigated appearance management, awareness and physical characteristics of 20s men with metrosexual tendency. As a result, men answered that they can wear spotted, floral patterned or bright color clothes without hesitation(4.45), they don`t mind to wear accessories(4.37) and they wear bracelets(4.09). In addition, they gave high grade in items such as they pay attention to their hair style(4.37), they are interested in grooming their appearances(4.66), they look themselves in the glass(4.26), they are inclined to fabulous style(4.29) and they want to buy clothes though they are expensive(4.23). Therefore it can be inferred that skin, accessories, hair, fashion and etc factors are closely related to metrosexual phenomena. As a result of comparing body characteristics of participants of this study and average 20s men in Korea, their height, waist-high, anterior-superior iliac spine height, hip height, knee height, shoulder length and etc were bigger and waist measurement and navel level measurement were smaller. And they were taller and had longer legs but shoulders are wider but chest and waist was thinner.
Key Words
메트로섹슈얼, 외모관리 행동, 신체적 특성, Metrosexual, Body characteristics, Appearance management behaviors
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