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DOI :
Journal Korea Society of Visual Design Forum , Vol.47, No.0, 451 ~ 465, 2015
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| Title |
| Middle-aged Women`s Clothing Benefits and Clothing Selection Criteria according to Their Lifestyles: A Cross-cultural Comparison between Korean and American Women |
| 김지수 Jisoo Kim , 이인성 Inseong Lee , 박민정 Minjung Park |
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| abstract |
| This research aims to understand the lifestyles of women in their 40s and 50s, and to further comprehend the clothing benefits and clothing selection criteria that they value by subdividing them into fashion leaders, sensational seekers, economical consumers, and indifferent consumers. The study surveyed women in Korea and America online, and received 400 usable questionnaires. Results showed that Koreans were keener than Americans when it comes to being fashionable and expressing themselves through clothing. Americans showed to be less interested in brands and did not care for extrinsic factors. When it came to the relationship between lifestyle, clothing benefit, and clothing selection criteria, Fashion Leaders prioritized the clothing benefits of body appearance, brand value, and self-assurance and the clothing selection criteria of good fit, ease of care, utility, and aesthetics. Sensational Seekers considered fashion, brand value, external factors, and appearance. Economical Consumers were sensitive to price and placed good fit and ease of care as most important when asked about clothing selection criteria. The study provides background knowledge in understanding middle-aged Korean and American women and can be used as a guideline when developing fashion products that target global customers. |
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| Key Words |
| 라이프스타일, 의복추구혜택, 한미중년여성, Lifestyle, Clothing Benefit Sought, Korean and American Middle-aged Women |
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