| abstract |
| The purpose of this study is to introduce Sasang constitutional types of consumers into Korean herbal cosmetics to adapt a rapidly changing consumer market and upgrade of the Korean herbal cosmetics industry. According to the theory of Sasang constitutional medicine, natural superiority and inferiority of human organs are related to four kinds of individual`s Sasang constitutional type such as Tae-yang, Tae-eum, So-yang and So-eum types. In Sasang constitutional medicine, it is thought that the physical and/or mental health can be controlled using Five-element concept.
The colors of contents and packages are most influential and essential determinants of the value of cosmetics industry. This study suggests the introduction of coexistence and complementary colors into the corors of contents and packages of Korean herbal cosmetics for satisfying of consumer`s health needs. The color differentiation of Korean herbal cosmetics brand according to relationship between consumer`s Sasang constitutional types and Five-element concept will empower the goods highlighted among the others at repeated choice of Korean herbal cosmetics. |
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| Key Words |
| 한방화장품, 사상체질, 상생색채, Korean herbal cosmetics, Sasang constitutional type, Color preference |
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