This study focuses on shopping channel selection process of fashion luxury consumers who utilize multi-channels and the main factors driving their selection. The study aimed to understand the channel selection behavior and analyze the characteristics of each consumer type. An in-depth interview was conducted with 19 consumers, who mainly use multi-channels to purchase fashion luxury goods. The findings were as follows: 1) the decision-making stages for purchasing goods, namely problem recognition, information search, evaluation of alternatives, also applied to the process of selecting a shopping channel; 2) the luxury consumption values and the demographic characteristics of the fashion luxury consumers were drivers from the `information search` stage amid the channel selection progress, whereas perceived benefits, such as sales promotions, buying selections and merchandise assortments, and services, were drivers from the `evaluation of channels` stage; and 3) the consumers were classified according to the process of selecting a shopping channel and four types of multi-channel shoppers were found: `value-search type`, `self-directed type`, `brand relationship-oriented type` and `multi-channel switch type`. Analyzing shopping behavior of consumers, led to a proposal of multi-channel retailing strategy for each consumer type.

keyword : 패션명품 멀티채널 쇼퍼, 쇼핑채널 선택과정, 쇼핑행동 특성, Fashion luxury multi-channel shopper, Shopping channel selection process, Characteristics of multi-channel shopper

New concept, Glocalism which combined Globalism symbolizing `Let`s go out into the world with ours.` with Localism was born. As Glocalism which overcame compatible dichotomy responds to Globalism, it means to preserve unique and original culture identity, as Localism. Following global trend, researchers regarded traditional markets which are representative commercial spaces with accumulated regional, periodical, and cultural values and vernacular designs as products which correspond to Glocalism and tried to create new values. Therefore, identifying the signboard cases with vernacular designs in traditional markets, competitiveness was analyzed. The expression strategies of traditional market`s signboard reflecting the features of vernacular designs were established. The differentiation methods of traditional market signboards were reviewed by local dialect application, colloquial communication, calligraphy, and diversification of materials. These expressions are considered helpful to establish cultural identity of traditional market which is becoming assimilated and standardized groovily. Through this study, it is expected that the identify of traditional market is established and reborn as a community space for the local citizense by creating and building unique and original street atmosphere.

keyword : 버내큘러 디자인, 간판, 전통시장, Vernacular design, Signboard, Traditional market

A one-man creation business based on one`s highly developed professional skills and creativity has an industrial structure focused on the organization and the system. However, now it emerges as a future organization model that creates new jobs and high values by generating contents involved with creation and technology, product development, distribution, and service offer. In the design industry, a knowledge- based capital society of creative economy, cultivating a designer-centric one-man creation business is focused on diversifying business by blending itself with other businesses and creating a new industrial ecosystem. This study analyzed obstacles associated with the business steps including industrialization capital, mentoring program, founder education, marketing, distribution and new market opening through the example of a startup, `one-man designer creation business` in design and fashion at the DaeguGyeongbuk Design Center. This study also suggested points for improving such obstacles. Ultimately, policies supporting design for the vitalization of `one-man designer creation business` should be the foundation to foster designers as creative entrepreneurs. Furthermore, the present supporting policies of government are only focused on commercialization of ideas and job creation. Therefore, it is expected that government policies supporting design can promote the advanced concept business model that can serve as the core of the design industry paradigm.

keyword : 디자이너 1인 창조기업, 창의성, 디자인 지원정책, one-man designer creation business, creativity, policies supporting design

With the changes in distribution channel caused by the recessive local fashion market and the expanding global market, brand composition has changed, which again let to increased interest of the fashion industry in import and licensed-brand business by large companies. In this study, 3 import brands are selected for comparison / analysis of fashion product planning processes, with the goal of identifying strength / weakness and distinctive types of each brands. The above product planning can be classified into information analysis development, design confirmation and production, sales strategy promotion stages. In information analysis stage, image management of the head office for the purposes of maintaining brand identity is very important and in production stage, smooth production supply and construction of production reaction system is needed and in the promotion stage, the priority is to use the integrated SI strategy for the enhancement of the image gentrification. The characteristics of product planning classified according to the development types per brand can be summarized into three points. First type is the glocalization strategy which takes the domestic circumstances and global identity into consideration and the second is MD centered system that overcame production system and cultural conflicts, which are the limits of import brands, with efficient planning and management ability of the head office, and the third is designed focused process that strives for fashion pioneer image through sensible branding and image marketing. Via the analysis above, it is evident that the import brand has evolved into a planning system that compromises sensible, efficient aspects. This study seeks to assist the advancement of domestic fashion by suggesting data on global strategy for market settlement in global market entrance.

keyword : 수입의류 브랜드, 시장 현황, 상품기획 프로세스, Imported Clothing Brands, Market Condit- ion, Product Planning Process

Subconscious imagination presented the freedom of expression to artists and designers through the avant-garde. Also, the philosophy of modern France was placed as the most influential basis of thinking in the rather short history of visual design of around 100 years (depending on the perspectives, the introduction of lithography, the new printing technology, has been viewed as the starting point of the visual design). Based on these principles, rather than a simple image deployment, the visual design takes the role of a communication tool as its most fundamental purpose by emphasizing inner identity which is inaccessible by language and texts. This study will focus and contemplate on subconscious imagination and de-formal expression in the area of modern visual design, and will consider the tendency of vernacular design with anti-aestheticism. At the same time, this study will look into what possibilities the research method through de-formalistic modern Western philosophy may have. Particularly, the study will show how surrealistic thinking leading to the expansion of the subconscious and the unconscious and the expression of imagination through it have expanded the expression domain of the visual design. Through various interpretations and evaluations, this study will explore and discuss whether de-formalistic expression of the modern communication design is another struggle to break from the modernism or whether it encompasses any meaning as a new form derived from the post-modernism.

keyword : 잠재의식, 그리드 시스템, 텍스트, Subconsciousness, Grid Sytem, Text

For the qualitative improvement in life style, the interest on cultural contents has been expanded in Korea after her successful industrialization and economic development. Especially, one of the biggest issues is successful management of local festival using local cultural contents. `Light Festival` lightens the darkness of cities and forms beautiful night views. Being combined with some elements of Local Cultural Contents, `Light Festival` will promote local growth and improve the image of local community. Although `Light Festival` is being magnified gradually, the academic studies on it are infrequently to be found, especially much harder on spatial features of it. Therefore, in this study, I will analyze corelation between Local Cultural contents and `Light Festival` and dissect meaningful spatial features into three elements. First, theme is the one of the most important elements of spatial features on Light Festival. Theme highlights the local cultural contents of each community and links the communities and festivals. Second, Places also show the spatial features. The places for the festivals have strongly been associated with the community as landmarks. Third, Details are the last physical element showing the spatial features. Audiences have been led by physical exhibition objects, exhibition stages, and compartments of space. Various displays of light fixtures revalued Light Festival. Theme, place, exhibition objects add value on the spatial feature of Light Festival and have strong correlation with local cultural contents. Festival will be a great help to community`s economic benefit and identity.

keyword : 빛 축제, 지역문화콘텐츠, 공간적 특성, Light Festival, Local Cultural Contents, spatial features

The purpose of study was to identify the strategic green practices which were conducted in apparel supply chain. Data were collected by in-depth interview with purposive respondents engaged in fashion industry. As the results, green practices were categorized into product, process, and communication domains. And the motivation including competitiveness, legitimation, and social responsibility played a activating role in the green practices. The development of green product and communication with consumers were related with competitiveness, whereas intra-corporate process and communication approached practices were motivated by social responsibility.

keyword : 녹색경영 활동, 패션산업, 동기, Green practice, Fashion industry, Motivation

The purpose of this study is to analyze the Mori-Girl fashion trends based on Japanese unique value, and to extract the formativeness of Mori-Girl fashion. It is worthy of attention example which is combined with modern fashion and Japan`s unique view of nature. Mori-Girl fashion reflects the value of `forest` and relaxed style in modern women. We researched the concept of the Mori-Girl and identified the origin. Based on this, we examined Mori-girl`s costume, hair, makeup, bags, shoes, and accessories related to fashion trends. Also we extracted the formativeness of Mori-Girl`s fashion based on the value of `forest`. As a result, the formativeness of Mori-Girl is the uniqueness and hybridism through the imitation, the natural affinity for harmony with `forest`, and the feminity expressed for cute emotion. It is significant and unique research for connecting the value and fashion characteristics, and it contributes to new research. This new aspect of formativeness analyzing is seeking to the turning point of perception in domestic about Mori-girl fashion and is expected to activate the theoretical discussions.

keyword : 모리걸 패션, 일본 가치관, 자연친화, Mori-girl fashion, Japanese values, Natural affinity

Many manufacturing corporations, recently, consider change in the paradigm of safe and high productive working environment, abandoning the old notion of working place as production happens. The work places of manufacturing corporations serve not only as working spaces, but as resting places for workers. This notion implies work space interior planning of visual, emotional stability for workers. Establishment of environment improvement service system of synchronizing workers` psychological, physiological changes with working pattern through utilization of colors affecting human psychology is in necessity. This study suggests color service design compatible to work environment of self-promoting autonomy. For the study, catapulting procedure of automobile manufacturing corporation H in Yong-Chon was selected. The study attempted to establish a guide-line of service design process through proceeding studies in service design and color psychology, and application of double diamond process. Working environment of catapulting process of corporation H was reported, and typological analysis process through the measure testing workers` behavioral psychology in terms of color emotion were conducted. Color map guide for adopting the analysis results into everyday living conditions, and color map simulation service was provided. The study anticipates that work environment improvement service design through color psychology should promote productivity in the atmosphere of worker centered management of manufacturing corporations.

keyword : 작업 환경개선, 색채 서비스디자인, 색채 심리, Work environment improvement, Color service design, Color psychology

Biomimicry is a study where life phenomena in nature and working principles were analysed with the use of theoretical research on the ecological world, living creatures, scientific equipment, and advanced technology and the results are reflected in human lives with better living conditions. Thanks to this, we can have sustainable development through different viewpoints. So for sustainable architectural spaces, intensive research on the ecological world and its processes and the expressive strategies which can apply these results to a spatial environment should be developed. Therefore, this study explains the characteristics of the ecological world. Biomimicry architecture and design elements are presented through theoretical research on ecological architecture and biomimicry in design, as well as how to apply the developed design elements in real design through a case study. Biomimicry in architecture and design, created through inspiration from the ecological world, has an ethical value to change our attitudes toward nature as well as a real value of being eco-friendly and a sustainable innovation in technology. It is expected that this will provide direction for research on sustainable architecture and human life styles for the unknown future, and design and technology will be used as instruments for the symbiotic growth of humans and nature instead of instruments to satisfy human greed.

keyword : 바이오미미크리 디자인과 건축, 바이오메틱스, 생태학, 컨텍스트, Biomimicry Design & Architecture, Biometics, Ecological, Context