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Designing Mobile Shopping Applications for Enhancing Loyalty - Focused on Purchasing Fashion Products through the Mobile Applications of a Multi-category Retailer -
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심수인 Shim Soo-in |
JEWNR 43(0) 355-366, 2014 |
ABSTRACT
The purpose of this study is to suggest how mobile shopping applications should be designed in order to enhance customer loyalty, focused on purchasing fashion products through the mobile applications of a multi-category retailer. In advance, Study 1 aims to explore the factors enhancing loyalty toward a mobile application. Results from the 267 responses of national sample answering to open-ended questions show that smartphone users do not continuously use mobile applications as much as they search and download new applications. In addition, the factors enhancing loyalty toward a mobile application include functional value, financial value, emotional value, and social value. Based on the results in Study 1, Study 2 was additionally conducted to examine consumers` attitudes toward the four values when they shop for fashion products through the mobile applications of a multi-category retailer. Results from focus group interviews with the 18 participants show that the four values (i.e., functional value, financial value, emotional value, and social value) can contribute to enhancing loyalty toward the applications in the context of purchasing fashion products. The suggestions of how to improve the applications` design, regarding the four values respectively, are also discussed.
keyword : 충성도, 쇼핑, 애플리케이션, Loyalty, Shopping, Applications
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The Influences of Check Pattern upon Consumers` Emotional Image and Brand Image
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김경화 Kim Kyunghwa , 나지영 Ra Jee-young |
JEWNR 43(0) 367-378, 2014 |
ABSTRACT
In this thesis we attempted the research to analyze how check patterns have an effect on consumers` emotional images and brand images. In order to progress the research we combined literature review and case analysis, and the result of analysis thereon is as follows. First, as the result of the review on the case of the successful brands using check patterns, these brands were successful not only in the aesthetic characteristic but also in the support of functional, practical technique. Second, these band images provide a standard of judgment to select the goods in relation with purchase motivation for general consumers without enough discernment ability on the qualitative character of the goods. Thirdly, brand images can play an important role as the technical excellence of the brand or the efficient marketing means. All the take together, it can imply that the method to survive the rapidly-changing competitive market is to have a brand image representing a company and brand. That is, a desirable formation of brand images in an enterprise provides consumers with tangible·intangible values and the enterprise can promote its differentiated competition though it.
keyword : 체크패턴, 감성이미지, 브랜드 이미지, Check Patterns, Emotional Image, Brand Image
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A Research on the Conceptual Awareness in the Seoulite Urban Symbol Marks
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남용현 Nam Yong-hyun , 김향원 Kim Hyang-won |
JEWNR 43(0) 379-389, 2014 |
ABSTRACT
This study conducted a basic research on whether the citizens appropriately recognize the concept ideas of the CIs of Seoul City and each District Office in Seoul. The study intended to explain how the identities of the city and districts were established between the concepts (ideas) that were suggested by the local governments and their modeling after researching the CIs of Seoul City and district offices in Seoul.
The analysis of data research determined the rankings of each local government after converting 25 out of 26 CIs of Seoul City and each district office in Seoul into index. The common grounds of local governments in the first to tenth place indicated that people had a higher awareness of CIs as the symbol marks were focused more on iconic modeling, the number of concept ideas was less and the concept ideas were more highly correlated.
On the other hand, people had an extremely lower awareness of the CIs of the local governments that their iconic modeling clearly delivered message but suggested conceptual ideas despite the difficulties in distinguishing more ideas faced with the conceptual limitation. The CIs containing multi-faceted concept ideas had a higher awareness and it was discovered that the awareness could remain high if such ideas were similar to each other in terms of concept.
It can be concluded that, in practice, the local governments still fail to abstractly express the messages with their CIs and tend to design the symbol marks to establish their identities based on concept rather than modelling of the concept ideas.
keyword : 상징마크, 정체성, 시민평가, Symbol mark, Identity, Citizen evaluation
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Leather sleeve pattern for middle aged women`s jackets - Focus on the Kind of Leather -
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신현숙 Shin Hyun Suk , 김효숙 Kim Hyo Sook |
JEWNR 43(0) 391-401, 2014 |
ABSTRACT
This study hopes to determine the best two sleeves patterns and material for leather jackets to fit middle-aged women. The patterns was judged on evaluation for appearance and comfort. The three sleeves patterns and based from educational and industrial models. The method used was a experiment administered to 3 test models.
Each model wore and then evaluated three patterns and skin types on various categories related to comfort and appearance. then, results were analyzed, and the material and patterns adjusted to reflect the results. After a subsequent test with these adjustments, the results were concluded.
The findings suggested the superiority of one industrial pattern. It also indicated the leather skin type should depend on size.
Leather jacket`s two sleeves patterns to develop the better fitting and more comfortable sleeve pattern for women`s jacket with kind of lather -various.
keyword : 생산패턴, 소매, 이즈분량, industrial, sleeve, evaluation for appearance
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