Credit card, known as the third currency or a plastic money, became a necessity among contemporaries that credit card corporations are showing fierce competition between themselves. They are developing competitiveness to secure the good customers since the differences of benefit and service between companies have been narrowed. Consumers regard the design as the important element besides service and benefit with the choices being widened. Thus, credit card companies need to pursue the card design reflecting consumer`s preference. In this study, the design of the premium credit cards among domestic credit card companies were analyzed, and the result demonstrate the discordance between the current status of the premium credit cards and the preference of consumers. Simple type took the highest percentage in the preference research while it took second low in the current status. Logo and symbol type took the second highest percent in the current status, it took high percentage in the consumer preference research. Black colors took the highest percentage in the current status while it took the second highest among preference research. Logo and symbol enlargement type took the lowest percentage both in the current status and preference research. When preferred color was being examined, achromatic colors took the highest percentage in the current status while red colors took the highest in overall in the preference research. The most preferred color was gold in overall. Despite of the low percentage gold colors took helpful in suggesting the direction of the credit card companies towards premium credit card design. This study attempt to provide materials which are stage in the research while it took the highest in the current status.

keyword : 신용카드 선호도, 프리미엄 신용카드, 신용카드 디자인, Preference of credit card, Premium credit card, Credit card design

When the customers purchase the container by necessity, they search for the special container which can express their individuality and emotion among other goods of package design. This research focused to find the association between the shapes of product and the emotion in the factors of mental process which stimulates the consumer`s emotion and consume the goods. And the purpose of this research was to suggest to apply the emotion factors derived from the evaluation method on the basis of emotion to the visual modeling concept in case of the strategy establishment of emotion design of the container. The objects of investigation are the goods group of mineral water, perfume and liquor and these are divided by the visual shape classification. After that, we analyzed the correlation between the visual image for the shapes of container and the goods group, and between the target and the emotion. This research method was to focus on the visual emotion which the subject feels toward the objects varied by the visual shape of container and evaluate the change of emotion by the shapes. In addition to this, using the semantic differential scale, the method of emotion evaluation, we measured the emotion evaluation of container shapes. From this research, we derived the conclusion that the visual shape classification of container is applied differently by the goods group and the target through the emotion factors and characteristics appeared in the container shapes.

keyword : 용기 형태, 시각이미지, 감성, Shapes of Container, Visual Image, Emotion

The Purpose of this study was to develop a safety checklist for facilities in children`s park. For this research, we have adopted a universal design safety principles as a criteria of evaluation. We have imposed twice the safety demand to a recently built `Imaginable-children`s park`. By interviewing experts, we gathered critical data that shows some facilities have several safety issues. Based on the defects of the `Imaginable-children`s park`, we developed a detailed checklist to assess the safety of public facilities and children`s park. This checklist was based on the laws and theories of the universal design. Additional concrete date and objectives were applied to the checklist through verifications of industry experts. This checklist will help increase the safety standards for future children`s park.

keyword : 어린이 공원, 안전성 체크리스트, Children`s Park, Safety Checklist

This study demonstrates emotional intensity of anthropomorphic animal characters expressed in animation. For this, we have categorized DB about basic emotional (Happiness, Surprise, Fear, Anger, Disgust, Sadness) with elephant character in animation as our target. The classified DB to target the characteristics of movement and emotional expression analyzed. Then, we have examined movement theory of Laban for each emotional intensity and analyzed them by substituting effort factor. As a result, we have extracted emotional intensity factor depending on changes in sentimental level of anthropomorphic animal characters. And we have suggested emotional level about each emotional expression. This is essential to show natural emotional when anthropomorphic animal character expresses the scenario. Besides, when the character tries to direct appropriate movement for every emotional, it has the purpose to express the appropriate and clear emotional. We hope to contribute in directing movement depending on emotional expression for various expanded animal characters such as mammals and birds.

keyword : 의인화동물캐릭터, 감정단계, 감정표현, Anthropomorphic animal character, emotional level, emotional expression

In this paper, we conducted in an attempt to investigate the effects of the viewer`s response(trust, enjoyment, satisfaction, continuous viewing intention, word-of-mouth intention) to the beauty program characteristics(MC attractiveness, informativeness, objectivity, differentiation) of beauty program that is increasingly influential in recent. Also we investigated a response related beauty program after classification of the group according to the appearance involvement(low / high) of a viewer. The results of the study were as follows. First, we confirmed MC attractiveness and objectivity have a positive influence on trust. Second, trust and enjoyment have a positive influence on satisfaction of program, and satisfaction have a positive influence on continuous viewing and word-of mouth intention. Third, we confirmed beauty program characteristics have a different impact on the viewer`s response depending on the level of appearance involvement. In this result, we expect to suggest useful implications for broadcasters is planning and producing a beauty program.

keyword : 뷰티 프로그램 특성, 시청자 반응, 외모관여도, Beauty program characteristics, Viewers` response, Appearance involvement

This study investigates the effect of car purchase orientation and fashion shopping orientation on purchase intention in lifestyle store of car brand. For this study, the pictures of lifestyle store of car brand such as BMW and Ferrari were chosen. After respondents looked at them, they completed a questionnaire. The questionnaire covered car purchase orientation, fashion shopping orientation and purchase intention in lifestyle store of car brand. Respondents were limited to subjects aged 20 to 49, with experience of car ownership. Four hundred samples were used for the final analysis. Descriptive statistics, Cronbach`s alpha, exploratory factor analysis, correlation analysis and regression analysis were conducted. The results are as follows. First, car purchase orientation was extracted as three factors: pursuing personality of car style, emphasis on family practicality and preference on big and expensive car. Second, fashion shopping orientation was extracted as three factors; interest on fashion, brand and luxury preference and emphasis on care and fabric. Third, car purchase orientation was related to fashion shopping orientation. Fourth, car purchase orientation without emphasis on family practicality had significant influences on purchase intention in lifestyle store of car brand. Pursuing personality of car style influenced the purchase intention more greatly than preference on big and expensive car. Finally, fashion shopping orientation without emphasis on care and fabric positively influenced the purchase intention. This study supports that the lifestyle store of car brand should put more focus on customers that pursue car personality and are interested in fashion.

keyword : 라이프스타일 스토어, 자동차 구매성향, 패션 쇼핑성향, Lifestyle store, car purchase orientation, fashion shopping orientation

The change of design subjects implied in the space shows the transition of design trend, so that understanding this change in very important for design practice as well as for the education of space design. The purpose of the study is to analyze the latest design trends through the design themes that are contained in the recent space design works of competition. This study conducts a research on the subjects of award-winning works of the Korea Space Design Competition over the last three years and the Korea Interior Design Competition over the last two years. The results of the study show that the mostly adopted design theme in the recent space design is `eco-friendly`, followed by `healing`, `communication`, `traditional`, `sustainability`, `environmental issues`, `family`, `community`, `personal growth`, `leisure and culture`, etc. Design trends that analyzed through those design themes are `trends of traditional design`, `eco-design trends`, `well-being design trends`, and, `social design trends`. The results of this study have a significance as a useful data for space designers and students to understand and anticipate the design theme for the future, and as a practical foundation for designing creative space.

keyword : 디자인 주제, 디자인 트렌드, 공간 디자인, Design Theme, Design Trends, Spatial Design

The position of fashion stylist can be classified into several business types and conditions. The types of business can be divided into fields of: advertising, public relations, photography, fashion magazines, apparel and distribution, stage and film industries, fashion shows and events, broadcasting, and entertainment. Business conditions include: fashion, beauty (hair, makeup, etc.), and space (set design, stage direction, etc.), mainly in the areas of fashion and related professional roles. Korea is a rapidly developing industrial society under- going changes in working environments, but the current education system for the professional development of fashion stylists is insufficient. In particular, highly- specialized and systematic courses, hands-on training, and field work experiences of fashion students in the industrial production and distribution centers are urgently needed. Therefore, results were derived from assessing the primary role of the fashion stylist with x years of experience in the field with respect to the active professional fashion stylist, and the sample included 50 stylists (10% domestic stylist sector workers). The sample population was given target questionnaires and a smaller sample was given in-depth interviews (n = 5) regarding the country in which they were professionals, the recognition of their roles and activities, and how their education was obtained. Secondly, the survey also assessed the courses offered by the Department of Education for Fashion Stylists in both the two-year and four-year programs. Participants also classified the status of the different courses. Established fashion stylists in Korea and abroad related subjects into the curriculum for 2- to 3-year programs (9 schools) or 4-year programs (3 schools). The characterization points were then derived and analyzed confidentially. Based on the results of this study, contemporary trends and practices in fashion are changing rapidly, and education and fundamental work skills of fashion stylists can be improved with an understanding of culture, history, and aesthetic aspects of fashion. It is expected that these various fields will improve the professional development of fashion stylists.

keyword : 패션스타일리스트, 현장실무환경, 교과과정, Fashion Stylist, Working Environments, Curriculum

The paintings of Gustav Klimt, which have played a leading role in Art Nouveau and are symbolic, decorative, and even mystic, have enjoyed a wide public popularity to date. Using beautiful curves as well as circles, squares or rectangles, and triangles in a geometric form, he created brilliant yet decorative works. These works have offered ideas in various design fields including fashion design and package design. This study aims to seek variety in the expression of hair accessories by considering the world of Gustav Klimt`s works; transforming, omitting, and restructuring symbolic and Art Nouveau style patterns shown in his works; and applying them to hair accessories. Furthermore, it aims to develop hair accessories that raise the degree of perfection of hair works in the beauty art field. Regarding theoretical research into Klimt and hair accessories, the study considers this focusing on existing papers and literature at home and abroad, and selects one piece of each of the representative works in terms of the aesthetic characteristics of Klimt; thus, it proposes a total of 4 pieces along with illustrations. In workⅠ, the study prepares a hair pin with the motive of “Tree of Life”, while in work Ⅱ, the study prepares a triangular pin with the motive of “Expectation”. Meanwhile, in work Ⅲ, the study prepares a circular hair pin with the motive of “Fulfillment”. Finally, in work Ⅳ, the study prepares a square hair pin with the motive of “Three Ages of Woman”. In order to express his brilliant golden hue, the study prepares decorative and artistic hair accessories with the use of brass.

keyword : 클림트, 아르누보, 헤어장신구, Klimt, Art Nouveau, Hair Accessories

This study focuses on the kitchen work experiences and its effects on family members, and analyzes the phenomenon `information inequality` between family members and housewives. In order to approach the phenomenon more systematically, information has been collected and analyzed using the Grounded Theory, one of the qualitative research methods. As a result, three problem factors `lack of proficiency`, `invisible information`, and `absence of communication` have been drawn. The results of this study suggest that these three problem factors are main predictors of frustrating the participation will of family members, which causes indirect inconveniences for housewives and these have also been found to sustain the information inequality in the kitchen work. Therefore, further research on this issue is necessary for the improvement of kitchen life of the whole family. This study provides a meaningful implications into the neglected area of the kitchen work of family members. The study is based on the in-depth analysis of the `information inequality` phenomenon between family members and housewives, and reveals the components that can be used in Smart kitchen design in the future.

keyword : 스마트 키친, 근거이론, 유저 경험, 가족 구성원, 주방 가사, 정보 불평등, Smart Kitchen, Grounded theory, user experience, family members, Kitchen work, Information inequality