One of the most urgent problems of the local governments and organizations is to strengthen their competitiveness and self-reliance in the times of unlimited competition. Developing symbolic character design has been recognized as one of the ways of making public relation and uniting local communities as well as individuals. However, the design and the introduction of character has problems of ignoring the identity and live contents of the local areas. But most important one is that the adopted character design with a huge budget is not used in reality. Therefore, it is required for local governments to maximize the utility and to produce the added value to the character.

keyword : 캐릭터, 지자체, 지자체캐릭터, character, local governments, Characters by the Local government

As for the study on the humanoid robot, because it was done on the basis of technique centered on embodiment, the study on design centered on users has been insufficient so far. This Study, at the present time when inevitable is the systematic basic study on the design which human and robot interact with, purposes to grasp the trend of robot form with presenting a qualitative analysis through the form parameter as a method theory. This study used 7 units of the first form parameter and 8 units of the second ones except texture, centering on human service robots produced after 2000. It quantized with analyzing the direct and indirect influence relations among the form parameter through DEMATEL method. It, in order to grasp the modeling movement of robot, compared and analyzed the results originated through FPQA method and drew the relationship between cause and result among the form parameter. In the result, it could be known that the relationship affected the whole forms. In conclusion, it can be known that some form parameter exist for the recognition of form, the product form changes on the basis of the parameter and how the form of humanoid robot has changed so far.

keyword : 정성분석, 조형, 조형변수, 휴머노이드 로봇, Qualitative Analysis, Form, Form Parameter, Humanoid Robot

Although the whole world gets unified influenced by globalization and internationalism, various traditional wears of each race and region still do exist, which inherit from generation to generation for a long time. The purpose of this study is to help development of contemporary dress design, by analyzing Norwegian traditional wear Bunads, where is a country to preserve their traditional wears well. A method of it was comparative study, mainly researching records and photos, and analyzing cited books. Results of analyzing Norwegian traditional wear Bunards according to regions, are following. First of all, because of its origin, it reflects wear of rural folks, of which basic formation is generally like this. For men there are basically jacket which has been settled since late 18th century, linen shirt and pants, along with vest, hat, knit stocking, and black shoes with buckle decoration. For women there is basically home-woven linen blouse, along with skirt, apron, sleeveless jacket or bodice accompanied by a shawl, and scarf or bonnet for head ornament. Secondly, main colors of traditional wears were black, white, dark blue, red, green and yellow, while the more check patterns got used as it gets to the North. Thirdly, being influenced by Vikings, there are so many silver round trinkets, which stand for the sun. Buttons, chain, or brooches were used to straighten or decorate clothes. Trinkets were made of silver, brass or pewter etc. Fourthly, thick wool was mainly used because there was freezing. Handicrafts such as embroidery, tassels, weaving, or applique were used much. Especially while neighboring countries such as Denmark or Sweden mainly used solid cloth, traditional wear of Norway was embroidered on both side of the body, on edgy or at the center of breast. Fifthly, they divided single and married persons by head ornaments or color of clothes.

keyword : 노르웨이, 버나드, 민속의상, 수공예, Norwegian, Bunads, folk costume, Handicrafts

Originally, fashion was defined purely in terms of clothes. Over time, accessories, make-up and hair styling became increasingly prominent in the fashion industry. The purpose of this thesis is to propose an alternative approach in the way we conceptualize fashion and beauty, such that we can examine and judge current trends meaningfully via thorough research. The theoretical basis for this study follows the deconstruction model, prevalent in the latter part of the twentieth century. We will carefully examine both the spring/summer and fall/winter fashion shows over the last 5 years in order to support this theoretical analysis. We will first explore the concept of deconstructionism through the features of design. Next, we will categorize the 4 key elements present in all forms of fashion: silhouette, line, color and texture, present in all aspects of fashion (clothes, make-up, hairstyling and accessories). We will conclude with an analysis of fashion in general. `Total Fashion` is to strive towards various harmonious images, by applying techniques and methods in trimming, dressing up, and use of accessories, in a manner which reflects current trends effectively.

keyword : 패션, 메이크업, 헤어스타일, fashion, make-up, hair style

Recently animation has been developed into various and experimental ones due to the introduction of new expression and techniques. The progress results from the advance of the digital technology and form systematic study on the animation aesthetics. These results give rise to outcomes in several overseas animation festivals. Full-length animations suffer from the limitation of the production from long subcontract works. On the contrary, short animations have competitive power owing to experience in the independent creation. Present work shows that it is crucial to link the production based on the story telling and montague by editing in full-length animations and the production based on mise-en-scene to promote the suspense and to deliver the artistic sensibility in short animations. We also present the analysis of the story boards of various media and modes of shots that are characteristic elements of animation aesthetics, which is expected to serve a foundation of further works on the mise-en-scene

keyword : 애니메이션, 스토리보드, 미장센, ANIMATION, STORY BOARD, MISE-EN-SCENE

This paper is one of the cultural context backgrounds for PhD thesis and the working title is the representation of animals. In other words, the field of my research is specifically focused on the influences and implications of animated films featuring animals rather than human characters. I thought that it would be a significant challenge to argue that there is an interactive relation between how animals have been represented in culture and mass-media and our perspectives towards animals and nature on the basis of cultural backgrounds; our way of looking at animals and nature does have a huge influence on how animals are represented and also culture or mass-media dealing with issues of animals and environmentalism can similarly influence our understanding of the world. The main concern and debate for this paper is to explore and investigate various ways of anthropomorphism and to address what are the positive and negative implications of the representation of animals and anthropomorphized animals in culture. The body of this paper is divided into 4 parts: Origin of Animal Representation, Notions of Representation of Animals & Anthropomorphism, The various ways of representing animals and Issues which is related to Anthropomorphism and Representation of Animals

keyword : 동물의 재현방식, 동물 의인화법, 애니메이션 속 의인화된 동물, The Representation of Animals, Anthropomorphism, Personified Animals in Animation

This paper examines what users consider in their choice of beauty salons and empirically clarifies visual design satisfaction inside and outside beauty salons which comprise part of beauty service. The purpose of the study is to help establish strategies magnifying customer satisfaction by offering materials related to customer behavior to managers and marketers in the beauty industry. The questionnaire was filled out by male and female beauty salon goers in their 20s to 50s in Ulsan. In order to analyze a research problem it executed F-Test, Factor Analysis, Reliability Analysis, Discriminant Analysis, Correlation and Route Analysis. The empirical analysis suggests that hairdressers`skills and knowledge should improve through continuous training. Reasonable price strategies proportionate to beauty service should also be established to reduce economic risk, which is sensitive part to users. In addition, enough space from the modern perspective needs to be obtained, more interest in additional service had, strategies raising customers`salon loyalty embodied, and customer service improved. It is considered in particular that strategies heightening customer service be established by improving a sign board, the facing of a building, a decor, and an atmosphere that create an image of a beauty salon to meet customer wants, as customers are inclined to their own tastes and emotions.

keyword : 미용실, 서비스, 소비자 만족, beauty salons, service, customer satisfaction

In the society of post-capitalism, designers try to make use of eroticism to satisfy the consumer`s sexual desire, and also to use it as a marketing strategy for Product differentiation. However, the eroticism design must be recognized first as a sign (symbol) that represents the desire and sub-consciousness of human being, than as a profit seeking means. This study looks into the meaning of representation method of eroticism implied on product design, and proposes a semiotic application method of product design on the basis of semiotic analysis with case study. To conclude, the iconic sign can be clearly understood because the meaning is communicated immediately, and the index sign helps individual product functions to be accepted easily through the clues imbedded on the product. Although the symbolic sign may be lacking immediate communication, it gives more psychological satisfaction based on the diverse interpretation of the implied meaning.

keyword : 제품디자인, 에로티시즘, 기호학, Product design, Eroticism, Semiology

Textbook is a basic resource to teach, depending on the curriculum, which contains systematically sorted contents in that of specific field. Therefore, it is important to reselect and manipulate the chosen material to become simpler, and more attractive depending on, the curriculum. This means that to help study and activity to become more productive, the legibility of textbook is critical in order to encourage the student to study. The legibility in the context of textbook is the key point for student to understand the contents easier. Therefore, text should be reborn as systematic and complex typography. Typography is the initiating stage for student to understand the given information easier. Therefore, the one who conducts typography for the textbook, in other word the editorial designer, should consider the artistic element as well as the readability of Korean language when designing the typography. Moreover, it is critical to redesign Korean letters of native language to become, not only as a language to transfer the meanings but to become more visually artistic. The Korean language, the basic type style, can become text to transfer the meaning to image, image to superior mean with comprehensive concept of readability. As a result, writer has studied and analyzed editing design to increase the readability of textbook in this paper. In editorial design, author studied the concept and characteristic of a textbook and editorial design and has sorted it out depending on the characteristic of textbook and its curriculum. The concept of editorial design is described to suggest the role and concept of editorial design which should be carried out when making the textbook is described. In mutual relation of Korean language and editorial design, the structural characteristic of Korean language is described separately as structural element and space element. Author has suggested prototype textbook design in formative perspective of Korean language, yet still following the characteristic and rules of textbook.

keyword : 교과서, 한글, 편집디자인, Textbook, Korean, editorial design

This study starts with clarifying the concept of space design marketing and classifying space types. Space in architecture has ceased to merely perform its basic function of accommodating people`s behaviors; instead, it serves as a medium impressing on the consumer images that represent corporate identity or brand identity. This study then goes on to examine the background in which space design marketing has emerged by tracing changes in marketing space in a historical review of architecture and to reconfirm it in the context of changes in marketing environment and in the theoretical underpinnings. Ultimately, this study aims to probe into space design from various angles and highlight the importance of space design that ought to be recognized as the core value of corporations.

keyword : 공간 디자인마케팅, 생산공간, 소비공간, 소비자혜택공간, BI, CI, Space Design Marketing, Production Space, Consumption Space, onsumers` Benefit Space