The supporting party, "Red devil, R generation" created because of 2002 Korea-Japan World Cup, red-colored products had charmed consumers with its design and marketing, This paper analysed about 100 makers made red-colored goods since December, 2002 to understand whether the red-colored products can continue to stir a boom or not, with color psychology. This study also classified Per Mollerup`s symbol mark into its shape. As a result, the red-colored home appliances have been popular with women, in particular, housewives. According to the recent survey, 29 red-colored logos or symbols used for enterprises in 2002 decreased into 21, as of February 2008. Compared to the past symbol marks, the current 21 logos changed into a curved line, with sub color. It is inconvenienced that this paper could not examine all kinds of symbol marks, but it will be useful to design red-colored a symbol or logos newly.

keyword : 레드 마케팅, 레드 컬러, 심볼마크, Red Marketing, Red Color, Symbol Mark

Modern city is the complex of infrastructure being composed of the various lives of many people, and it produces manifold cultures in the life. Therefore, the importance of culture is emerged so much as the development of culture is recognized that of city. Today, culture is an important medium to improve the regional image, to increase the value added, and gather the people, so new vision and the approach is necessary for culture even in the regional development. For the above subject, this research presents how amenity resources and the space are connected and born as the competitive cultural infrastructure through the case study of introducing cultural content based on amenity in the development planning for the qualitative improvement of urban environment. In addition, this research presents the importance of systematic and concrete management and strategic approach of the whole master plan that is able to improve the regional image and to create the competitive and independent cultural surroundings by applying the independent contents of the development region broke from the plain development direction that has weak cultural content in the regional development.

keyword : 지역개발, 어메니티, 문화콘텐츠, 디자인 매니지먼트, Regional development, Culture-contents, Amenity, Design Management

Consumer behavior pattern can be divided into three : Just looking around with purchase intentions, and looking for specific product with purchasing intention. For all three behavior patterns. We could consider POP as a very important element to promote consumer`s interests into next level. But many companies fail to manage POP successfully causing low confidence and lost opportunities due to non-strategic approach. We cannot stop this vicious circle of failure unless we take the consumer`s standpoint. What do they see? What are their to have consumer`s point of view. In this essay, I analyzed what composition a store should have in priority, and where to break down the composition to expose stages to byild the basis for the right product. We could define it as "POP Hierarchy" is a marketing terminology which means "class" or "grade" with vertical expression. Converting this meaning by strategic design, it could be "the priority of POP with consumer`s standpoint"

keyword : 하이어 라키(hierarchy), POP(point of purchase), 매장내 조성물(in-store communication)

A symbol mark is a symbol comprehending classification of the organization and identification by implication, and performs roles of discourse to persuade and inspire the public or visual text rather than simple function of indication. A symbol mark has its own aesthetic function ostensive function, but at the same time, its function as a symbol belonging to its social and cultural world is more important. With symbol marks of the central government`s 18 ministries as central figure in the relation, could one image secure narration as a visual language? If so, this study is to positively describe what accessibility is there by introducing semiotic approach. Also, this study is to analyze not only extensive meanings of indicating function, but roles of symbol and metaphor indicating intensive meanings based on formative code and iconic code with approaches on semiotic structure rather than philosophical aspect of these symbol marks. Therefore, the central government`s symbol marks as visual language will be performed of semiotic analysis, formative symbolic analysis, a semantic interpretation, and motive analysis arranging common argument by using graphic design system`s spatial positioning, form, color, etc, then applied of 3 forms of possible world. Through the series of researches, this study is to clarify the point that symbol mark is the live substance among the public by complementing iconic and linguistic crux of the central government`s symbol mark image.

keyword : 심벌마크, 기호학, 시각언어, 기호적 가능세계, Symbol mark, Semiotics, Visual Langage, Semiotic Possible World

We, human have developed the images toward becoming eternal and movable. So that it maybe established many kinds of image that existing from the birth of us. For example, all the images were painted in the caves are for the visual communications toward vivid informations. Otherwise, in the middle age of Europe, the images were painted as a major scheme to worship to their feudal and Christian authority till the era of Renaissance. From recent year some artists had described not for authority but for people with the ways of enhancing spaces. Especially the Pre-raphaelites in United Kingdom had various views with the images related to spaces. American artist Edward Hopper has shown us more meaningful images with space for the tendency of view extensions very well. In this thesis I concluded that Hopper`s works are related very well with the views of space extension as moving intension.

keyword : 이미지, 영상, 확장 공간, image, motion picture, extension of space

The space design marketing of consumers` benefit space like a construction company`s housing and culture center which comes into the spotlight lately leads consumers to experience cultures by means of displaying the space-goods for sale and supplying the space for aggressive introduction of cultural programs. The housing and culture center has an influence on promoting corporate image and brand image. In accordance with the strategic goal emphasizing CI and BI at once, the space design marketing should lead the center to be a single building for having a singular position in a long term. The space design marketing of consumers` benefit space, which makes CI and BI to be the space, is effective on the promotion of corporate image, brand recognition and networking with consumers. The selection of an architect who is the main body of design is very important, because making the cultural space, causing experiences in creative space and becoming landmarks of the architecture work as an essential part of the design.

keyword : 주택문화관, 공간 디자인마케팅, 기업아이덴티티와 이미지, 브랜드아이덴티티와 이미지, 전략과 효과, housing culture center, space design marketing, CI, BI, strategy & effect

This study is to find out what the woman underwear connote about the woman character, in the late 19th century when suppression on the woman body was extreme, and in the late 20th century when social position of woman is developed. Results are such as follows Traditional/passive woman character showed in the late 19th century, and modern/active woman character showed in the late 20th century. The change of role, education, upgraded social position, the advance of science are the major reason of the change. Woman wore the underwear which is painful and tightened the body to emphasize the line of the body in the past when woman were subordinate to her husband. In the late of 20th century, woman who has ability and upgraded social position wear the underwear which emphasizes the body line, and active woman style, not traditional womanly.

keyword : 언더웨어, 여성성, Underwear, Feminity

Human behavior, expression and adaptation are a result of brain analysis based on all the data received from external environment. Out of all the external data received, the information received by the visual sense is approximately 80%, the auditory sense is approximately 15% and only 5% are from other senses. Therefore, there are more researches done on the visual related processes than any other senses. Normal people can identify 10 million types of colors however, Once the ageing process begins it causes the eye lens to become yellow causing yellowed eye sight; this leads to the ability to recognize different colors reduce drastically. According to a research in Japan, 29.24% of people aged 70 or more carries this "yellowed eye sight phenomenon." The disturbance in the eyes caused by ageing will have the equal amount of impact on the human behavior. Korea has became an ageing society with 7.2% or more population containing people aged 65 or more in year 2000; and in the year 2018, Korea will become an aged society with the aged population estimated percentage increasing to 14.3% or more. This research is significant because quitea few Korean populations can misrecognize the impression of colors delivered by color design. This manuscript carries a purpose to seek a way for alternative colors to reduce visual misrecognition and misinterpretation caused by ageing. This research found problems caused to aging and direction for resolution. Also, through this research, we have found people with yellowed eye sight phenomenon are distinctively different from normal people in their ability to recognize visual colors and the feelings and images. In addition, the improvements on the yellowed eye sight phenomenon were brought to the result with the consideration of the characteristics colors hold. These results can be applied to elderly related facilities and color design plans. For further research, the specific study on color image map for the people who have Yellowing Phenomenon is needed and it will be required to activate deeper study considering the condition of light.

keyword : Visual misrecognition, yellowed-eye-sight, Alternative Color

The development of science based machinery endowed mankind with material wealth, and people, free from the issue of making their livelihoods, came to concentrate on the cultural aspect of life. This led to the birth of the art of the age of mass media, the pop culture. From this point of view, the role of motion pictures as a form of pop culture, and the role of movies(animated films) as a form of visual art is bound to receive attention from the public. The art of animation not only expands the scope of an artist`s expression but combines the various formative aspects and modes of expression of the arts and also expands the surrealistic boundaries of human thought as well. The art of animation is the most effective form of expression when it comes to expressing the subconscious or surreal aspects of the human mind, or the inner world of the human psyche. On one hand, efforts to visually realize the inner world of people, such as animation, can also be found in surrealism, a popular art form in the early 20th century. Just like animation artists, surrealist artists focused more on the essence of the inner psyche of people rather than reality, and possessed the same desire to express such visually in order to create a hyper reality, and went on to utilize the methodology of classical painting to realize these desires. The artists of surrealism, through such methods of expression, focused on imagination surpassing the limits of human experience and the liberation of suppressed desires, as well as rationalism as their main theme. The mode of expression utilized by these artists allowed the viewers to experience visual fantasies, and this can be equated with the art of animation. As such, the purpose of this dissertation is to connect the surrealist movement, which was a large scale artistic movement of the 20th century, with the art of animation. The effect floating from unconscious level is common used in the method of Automatism theory. The metamorphosis, which is one of the most important method of the theory, connects visual image-so called "transformation"- with animation and surrealism paints, and it gives a grant to make the subjectivity of author`s expression shaped and to symbolize the concrete image of surrealism with esthetical, visually, and plastic meaning.

keyword : 애니메이션, 메타모포시스, 초현실주의회화, animation, metamorphosis, surrealism

This study focuses on the design factors of resistance in the adaption process of PDA through the ZMET, an in-depth interview technique for metaphor. The results of the study are as follows. 1) There are three factors such as function, emotion and design in the recognition of PDA. These are summarized to concepts such as secretary, puppy and accessory. 2) There are adaption factors and resistance factors in the adaption process of PDA. Functional factors are an accuracy of information and a privacy. Emotional factors are a feeling of satisfaction and comfort. Design factors are an expression of individuality, a user-friendly interface and mobility. These results mean that design factors play a important role in the adaption process of PDA as a fashion or individuality icon. It is necessary to reflect the design factors in the development of the future information device for the promotion of adaption.

keyword : 디자인, 개혁, 저항, Design, Innovation, Resistance