| Abstract |
| The space design marketing of consumers` benefit space like a construction company`s housing and culture center which comes into the spotlight lately leads consumers to experience cultures by means of displaying the space-goods for sale and supplying the space for aggressive introduction of cultural programs. The housing and culture center has an influence on promoting corporate image and brand image. In accordance with the strategic goal emphasizing CI and BI at once, the space design marketing should lead the center to be a single building for having a singular position in a long term. The space design marketing of consumers` benefit space, which makes CI and BI to be the space, is effective on the promotion of corporate image, brand recognition and networking with consumers. The selection of an architect who is the main body of design is very important, because making the cultural space, causing experiences in creative space and becoming landmarks of the architecture work as an essential part of the design. |
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| Key Words |
| 주택문화관, 공간 디자인마케팅, 기업아이덴티티와 이미지, 브랜드아이덴티티와 이미지, 전략과 효과, housing culture center, space design marketing, CI, BI, strategy & effect |
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