| Abstract |
| The supporting party, "Red devil, R generation" created because of 2002 Korea-Japan World Cup, red-colored products had charmed consumers with its design and marketing, This paper analysed about 100 makers made red-colored goods since December, 2002 to understand whether the red-colored products can continue to stir a boom or not, with color psychology. This study also classified Per Mollerup`s symbol mark into its shape. As a result, the red-colored home appliances have been popular with women, in particular, housewives. According to the recent survey, 29 red-colored logos or symbols used for enterprises in 2002 decreased into 21, as of February 2008. Compared to the past symbol marks, the current 21 logos changed into a curved line, with sub color. It is inconvenienced that this paper could not examine all kinds of symbol marks, but it will be useful to design red-colored a symbol or logos newly. |
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| Key Words |
| 레드 마케팅, 레드 컬러, 심볼마크, Red Marketing, Red Color, Symbol Mark |
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