The concept of information design is formed by modern European approaches. This means various elements for efficient communication have been analyzed from viewpoints of Western culture. Information design is a science composed all over the world. Korea also has excellent documentary culture, and the sources of diverse types and forms related with the information design. This study has the purpose for analyzing characteristics of `Sunghaksipdo(성학십도)` focusing on the organization and visualization of information. `Sunghaksipdo` is the book summarizing and regulating major Confucian philosophy theories and practical methodologies to guide a young prince for a wise leader with mixed explanation text and graphics. Within limited printing technique and expressional methods in Chosun dynasty, the most effective approaches to organize and visualize information are applied. With view of graphic elements, position, direction, abstract shape are main factor for visualizing. The important lesson from `Sunghaksipdo` is the spirit and attitude to convert and express complex and vast text data into easy and clear visualized information.

keyword : Sunghaksipdo(성학십도), Information architecture, Visualizing information

This Paper is a study of the use of motion graphics in outdoor advertising in modern downtown. This study was carried our through the way of perceiving cities in the process that cities were made in 19th century and through cultural discussions at the socioeconomic level. It described and analyzed the current status of the development of relevant technologies, the features of visual systems of motion graphics image devices used in outdoor advertising and visual communication Based on this examination, it analyzed motion graphics used in the advertisement of SK Telecom and in the signboard of CGV near Gangnam Station, and further, it analyzed their efficiency. Through this analysis, it examined the environment of motion graphics and the general of contents use. The conclusion of this study is that motion graphics are the origin of emotional promotion in the relevant media technology. They will be developed within the context of creative design and they will reproduce the cultural modes of human life.

keyword : Outdoor advertising, Motion Graphic, Image

With artists, the purpose and essence of art is to create and produce beauty. Art is an idealized expression of nature in a visual form. Nature, which continuous changes and complicated but organized order indwell in, provides works of art with infinite materials and has been expressed in a various ways and methods according to the will to shape things into pattern and a sense of beauty of human being. In the history of art, many a artisan can be found who were inspired by nature, and William Morris(1834-1896) stands out in that province. William Morris was a poet, philosopher, socialist, artisan and pattern designer, and this paper is focused on him as an artisan and pattern designer. Morris was a man who had a deep love for nature and beings in nature, and a passion for human history, and as a naturalist and designer, he pioneered the structure of repeated patterns inspired by nature. The structure of repeated pattern provides certain orders in design and predetermines the relation between different patterns. The repeated pattern of Morris shows various arrangements in a unified stream of patterns, and this paper is focused on the pattern in which the basic 8 units of Proctor are repeated and regards the pattern as Morris`s artistic language. In this study, through analyzing his life and his works with the repeated patterns of plants and way to arrange them, the writer tries to understand Morris`s sense of design, the combination of narrative design familiar to people and repeated pattern based on nature.

keyword : Repeated Pattern, Shape, William Morris

We are living in the century of culture and digital age, and a lot of museums have come on the scene in a way that suits the digital age. Visitors to museum, however, feel somewhat strange to the way that museums merely put historic relics on display, not providing any interaction with visitors. Though museums are trying to create and provide various exhibition media and educational programs in an attempt to attract more visitors, it won`t last long because museums in Korea do not utilize appropriate medium very well though they try to think from the perspective of visitors. Visitors want to have fun and excitement when they go to museums, just like when they go to theme parks. In response to that, this study considers it more imperative to provide the pre-visit media that allows visitors to preview what are displayed in the museum, plan their line of traffic, and look for stories by themselves in the museum than researching the state-of-the art media of exhibition or spatial design. In this regard, this researcher selected the guide map as the subject of study, and hopes that this study would provide a basis for the research in the pre-visit media for which little analysis of data has been conducted so far.

keyword : guide map, the Pre-Visit Media, museum

The research is showing give what kind of effects of the consumer attitude as a creative visual message(model image, illustration image, headline and model image, contents image, abstraction image and the apartment photograph image) component and sex distinction of apartment brand newspaper advertising. research result, The advertisement effect which in sex (male/woman) it follows from apartment newspaper advertising the difference is not appeared. also, The advertisement attitude and brand attitude following in creative visual message component show the difference meaning portion When producing a hereafter apartment newspaper advertising, it provides the current events point which is important and against the consumer communication role effectively with the fact that it is expected

keyword : apartment brands, visual message, attitude

Game art has been analyzed to extend social and cultural practice`s expansion in digital art context. and the abstract visual form in game art has been analyzed as new concept move about error which is unnecessary to programmer. But these analysis methods may mainly cause to diminish a value of the abstract visual form. In this paper, to promote the usability of game art, we analyze game art with focus on the abstract visual form. We show that the abstract visual form in game art is available to presenting fantasia with a mystique, speed, confusion and so on. and to reflecting psychological reality in entertainment industry.

keyword : game art, abstract visual form

The word "hybrid" was born in the American society of the 1950s, but is now widely being used as a word implying something futuristic which has the characteristics of both the 20th and 21st centuries. In particular, "hybrid` is used frequently to indicate a new thing which is present now and futuristic as well. Therefore, its aspect was investigated by referring to works of some artists who actively produced works from the 1950s to 1990s by combining the concept of hybrid with formative art. The modern art, which began in the early 20th century, progressed quickly and had an effect on the academic arts since the Renaissance. Especially, scientific results during the 17th, 18th and 19th centuries influenced the field of arts. With this trend, scientific results came into a new type of art like the futurism throughout the 1920s and 1930s, and analogue tools spread among most artists throughout the 1940s and 1950s. Particularly, J. Tinguely, R. Horn, B. Nauman, R. Trockel. are the artists who produced works accompanying scientific technology which are new to the existing art forms. These artists works, which included analogue and digital technology instead of thorough handwork, are obviously hybrid. Not only in the 20th but also 21st century, the hybrid formative art will continue to be combined with new scientific trials.

keyword : Hybrid Art, analogue, digital

This study has been performed to investigate and analyze the affecting factors of e-Satisfaction focused on internet shopping malls in online e-commerce market. As a result of study, it was detected that those factors of convenience, site design, product assortment information offering had position effect on e-satisfaction. this implies that e-shoppers feel highly satisfied with the freedom of time and space which wall defined as convenience factor. It also means that major consumers of local internet shopping malls feel satisfied if a shopping mall site is well-formed and supports fast searching functions. In addition, diversity of products and appropriate level of inventory to general availability of service and product, detailed information on product, and other additional information supports were also proved to affect consumers e-satisfaction. And the fact that consumers have tendency to trust more the shopping mall where they purchased more than once in the past means that transaction security also requires special consideration. This study was investigated with focused on shopping mall site itself, therefore the major parts of critical success factors from site design to implementation could be discussed and get helpful suggestions.

keyword : E-Satisfaction, Online E-Commerce, Internet Shopping Malls

As the popular field of Information Technology develops, the shape of modern society`s museums also change. Through the emergence of various media, the display area is transforming, and also, the relationship between the spectator and the relics are changing. Therefore, modern museums are now equipped with display-systems that allow multi-sensual exhibition. Related to this reality, the importance of the experience display`s storytelling technique has increased, because of its role of unfolding the relationship between spectators and relics. This paper has made a comparative analysis of museums of the scientific field, comparing Samsung Children`s museum and Tokyo National Museum of Nature and Science based on their experience display`s storytelling structure. In the case of Samsung Children`s museum, although it has a structure allowing viewers to enjoy various experiences, it has a weak structure of storytelling, and thus has a weakness in terms of information delivery. On the other hand, the Tokyo National Museum of Nature and Science systematically classifies diverse information and provides a multi-sensual storytelling structure that allows viewers to experience close to real-life environments. This means that they have a far more organized structure in terms of bodily activities and acquiring information. Therefore, studies of storytelling will have to continue in order to make a indicator for the emanation of organized and creative thinking for future experience display.

keyword : storytelling, experience display, science museum

After local autonomy in 1991, the central government has transferred the right of making policy decision to local autonomy. Therefore each local autonomy has tried to have their own C,I for improving their pride of home town, local patriotism and establishing their own local identity. Through these effort, in compare with past time, it`s true that each local autonomies (16 metro political cities and 234 local autonomy) could have their own C,I and have been shown a changed image and competition to us. In this study, through analyzing and comparing with symbol`s shape, color and image of 16 metropolitan city and 86 local autonomy that has been important part of C,I system, we will treat whether each symbols have been reflected by an image, identity and differentiation of each local autonomies and we hope it will help you to make new and differentiated C, I.

keyword : symbols, Corporate Identity, City Identity