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A Study on Store Identity as Intergrated Marketing Communication Media
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임정빈 Im Jung Bin , 한석우 Han Suk Woo |
JEWNR 16(0) 335-346, 2007 |
ABSTRACT
In current marketing the importance of the concept and meaning of the relation of media and customer is increased gradually. Especially, studying the relation of store and consumer is an inevitable subject of current company which pursuits the customer satisfaction first, as changing from the marketing for unspecified multitude to the individualized marketing for specified individual or group The advertisement strategy of company must be changed from the basic strategy, which is the basic promotion, to the united marketing communication strategy to show collectively and manage in united cycle structure as expanding to the marketing mix, which is related with the advertisement strategy, which thinks advertisement, public relation, store identity, visual merchandising, event and promotion partly and individually. Therefore, all kinds of store media sending massage to customers in store as well as mass media are necessary. S.I. of store makes it easy that customer and store come close mutually, is one of communications to appeal to sense through the satisfaction of all purchasers until uniting store, product and customer, and purchasing products, and is the united 4 marketing communication media, the most basic of store constitutions. The S.I. of store can be constructed as expressing the consistent creative concept and advertising continuously in stages, using out media, such as TV, newspaper and magazine, and in media, such as SAV, interior, furniture and VMDCVP,PP, IP, POP, wide color and poster). Also, if connecting closely all communications, the synergy effect with distinction can strengthen the competitive power and increase sale. Therefore, in this study after investigating how S.I affects all media in the united marketing communication and the construction process through strategic IMC consideration of the bestshop S.I. of LG electronic in IMC, the development direction through analyzing the results will be investigated,
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An Analysis on the Trend of Emotionally Appealing Advertisement in the Era of Personal Media-focusing on the cases of advertisement in personal mobile telecommunication and in terminal machine
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정소영 Jung So Young |
JEWNR 16(0) 347-356, 2007 |
ABSTRACT
The rapid development of digital technology in the 21st century rendered the strong power of the existing mass media incompetent and brought the emergence of personal media to replace them. Digital and personal media both have the format of being centered on individuals that share information in multi-dimensional aspects. As such, digital culture has been settled in all areas of people`s life through personal media, and the individuals started to express their personalities and emotions in a variety of ways. As if reflecting this phenomenon, the major trend of advertisement, which represents the social and cultural phenomenon and the needs of consumers, has recently become more emotionally appealing than rationally appealing. Therefore, by conducting case analysis in the advertisements of the products related to personal media, this paper aims to illuminate the meaning and future of the emotionally appealing analogue advertisements in the era of digital media.
keyword : Emotional Appeal Advertisement Personal Media
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The study about making of storytelling based E-leaning contents - The viewpoint of training human resource -
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주영숙 Joo Young Sook |
JEWNR 16(0) 357-366, 2007 |
ABSTRACT
Story telling is very useful method because of effective method by forming a sense of unity in E-learning contents. In especial, Digital story telling based contents that is induced interesting and make a result of learn good, is more useful for learner. The hazard which develops contents in Korea, is the insufficiency of training manpower. among the rest, project manager who manage plan, time schedule and human resource in project and planners of contents who develop structure of contents, are insufficient absolutely. So expand of these manpower lead to get a competitive power of E-learning contents
keyword : Storytelling, E-learning, human resource
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A Study on interface design and infortainment contents
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차현숙 Cha Hyun Suk |
JEWNR 16(0) 367-374, 2007 |
ABSTRACT
We live in an information-oriented society. Also we live in a flood of information. However no matter how much information that if it does not reach user of the information, then that information is of no use. So interface design is needed. Interface design is essential to every part of our life. In this paper, I would combine interface design and infortainment contents and then apply to the case. And also study about it`s effect.
keyword : interface design, infortainment, brand placement
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A Study on the Promotion of Children`s Experience Halls
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최보아 Choi Bo Ah , 최승호 Choi Seung Ho |
JEWNR 16(0) 375-382, 2007 |
ABSTRACT
As there has been a growing interest in children education along with an increasing family-unit leisure time by the enforcement of a five-day working system, people have visited children`s experience halls in a family unit. However, visitors in a family unit have complained the lack of convenience facilities and various service areas as well as narrow spaces in those children`s experience halls. Families visit those halls simply because of their children`s education. Therefore, this paper aims to propose directions that learning type children`s experience halls pursue for sharing leisure activities and education with families by conducting a comparative analysis of good Korean and international children`s experience halls. This paper is supposed to be meaningful to both children who may be the foundation of the future, and to the promotion of children`s experience halls that have posted gradual growth from informal educational perspectives.
keyword : Exhibition Industry, Hands on Museum, Children`s museum
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Analysis of the Color in the Movie < Spider-Man 3 > through U. Eco`s Theory of Triple Articulation
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최윤선 Choi Yun Seon |
JEWNR 16(0) 383-392, 2007 |
ABSTRACT
Color is just culture. Color reflects culture, plays a role as its symbolism, makes change sentiment and behaviors of human beings, as well as core elements constituting space. Color becomes important allegory of a movie. With color being introduced to a movie, the theme for human being`s life such as love, separation, life, death, hope was able to be expressed with taking concrete. The symbolism of color, on one hand, suggests the plot and development of movies within the structure of narrative, on the other hand, becomes a motive expressing the style. Motive, in the movie, is expressed in relation to color, sound, lights, angle, objectives and characters. This thesis aims at viewing what kind of symbolic meaning color is producing in the text of movies and how it is generating an ideology contained in the text. While digital technology such as digital movie, computer animation, multi media is getting prominent, viewing precedent researches at the point that color is much important, it looks like that studies toward color is not satisfactorily carried. The aim of this thesis lies in finding what symbolic meaning the color of a movie has on the aspect of the literary meaning, and what the color of the movie < Spider Man 3 > means, with setting triple articulation of Eco as formality of analysis. Eco has treated the first articulation as a sememe of a meaning, the second articulation as the element of an icon and the third articulation as light and angle for presentation. meanwhile I would like to study the role of color for producing creative movies with viewing the meaning of color from each element of segment and analyzing its role.
keyword : Triple Articulation, Color, Spider Man 3
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Research on the Poster Illustration Influenced by the Paintings of Rene Magritte
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최정화 Choi Jeong Hwa |
JEWNR 16(0) 393-404, 2007 |
ABSTRACT
Expressing the true movement of thinking in the state of not being controlled by reason, surrealism originated from automatism, with which one expresses through free association problems like frustration, confliction, and anxiety etc. that he is undergoing. This is connected to Depaysment, which is given birth in the process of elaborating automatism more ingenuously and more efficiently. Through surrealistic paintings that show illogical parallelism between routine objects and images, Rene Magritte has led Depaysment as such to go beyond the world of external reality and enter into the surreal world, which is the world of absolute reality, or into what he has said to be the world of `mystery.` Surrealism has had such great influence on entire arts that we can meet it even currently in various forms, of which the poster illustration is the most frequently encountered field with surrealistic techniques. This paper analyzes Rene Magritte`Depaysment technique in his surrealistic paintings and has focused on it`s Image combination method. Thus, we can notice that Rene has presented the method of visualizing internal and mental things by using expression techniques of Depaysment. Furthermore, I hope that this paper would be helpful to the development of idea creation in poster illustration .
keyword : Rene Magritte, Depaysement, Poster Illustration
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Interaction Design In The Chinese Shadow Puppet Art For Digital Cultural Heritage
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Qin Jingyan , Yang Xiao |
JEWNR 16(0) 405-410, 2007 |
ABSTRACT
Digital cultural heritage(DCH) means to protect human`s remembering and enhance information perception. This paper aims at responding to the questions in the traditional cultural heritage protection and exploring newvisual representation forms and human-computer interaction design methods to carry forward the DCH projects.This paper combined interaction design with Chinese traditional shadow puppet art to create a new media artwork based on computer image capturing technology, in order to actively reveal the relationship of the inner construction factors about culture context and outside restriction factors about Cultural Heritage Zeitgeist and achieve the culture systematic preservation, heritage sustainable development and civilization effective broadcasting.
keyword : Digital Cultural Heritage, Interaction Design, Chinese Shadow Puppet Art
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