| Abstract |
| The research is showing give what kind of effects of the consumer attitude as a creative visual message(model image, illustration image, headline and model image, contents image, abstraction image and the apartment photograph image) component and sex distinction of apartment brand newspaper advertising. research result, The advertisement effect which in sex (male/woman) it follows from apartment newspaper advertising the difference is not appeared. also, The advertisement attitude and brand attitude following in creative visual message component show the difference meaning portion When producing a hereafter apartment newspaper advertising, it provides the current events point which is important and against the consumer communication role effectively with the fact that it is expected |
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| Key Words |
| apartment brands, visual message, attitude |
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