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Vol.16, No.0, 113 ~ 124, 2007
Title
A Study Of Symbol Mark`s Similarities In Local Autonomy City Identity
김영식 Kim Young Sik , 정용규 Jung Yong Kyu
Abstract
After local autonomy in 1991, the central government has transferred the right of making policy decision to local autonomy. Therefore each local autonomy has tried to have their own C,I for improving their pride of home town, local patriotism and establishing their own local identity. Through these effort, in compare with past time, it`s true that each local autonomies (16 metro political cities and 234 local autonomy) could have their own C,I and have been shown a changed image and competition to us. In this study, through analyzing and comparing with symbol`s shape, color and image of 16 metropolitan city and 86 local autonomy that has been important part of C,I system, we will treat whether each symbols have been reflected by an image, identity and differentiation of each local autonomies and we hope it will help you to make new and differentiated C, I.
Key Words
symbols, Corporate Identity, City Identity
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