| Abstract |
| This Paper is a study of the use of motion graphics in outdoor advertising in modern downtown. This study was carried our through the way of perceiving cities in the process that cities were made in 19th century and through cultural discussions at the socioeconomic level. It described and analyzed the current status of the development of relevant technologies, the features of visual systems of motion graphics image devices used in outdoor advertising and visual communication Based on this examination, it analyzed motion graphics used in the advertisement of SK Telecom and in the signboard of CGV near Gangnam Station, and further, it analyzed their efficiency. Through this analysis, it examined the environment of motion graphics and the general of contents use. The conclusion of this study is that motion graphics are the origin of emotional promotion in the relevant media technology. They will be developed within the context of creative design and they will reproduce the cultural modes of human life. |
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| Key Words |
| Outdoor advertising, Motion Graphic, Image |
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