The purpose of this study is to investigate `New Media Design` based on the visual extension of dimension, so that it can provide useful ideas for the effective application of New Media Design as `literacy`, an ever- popularized means of understanding about our world. In order to achieve these purposes, the questions set in this study and its findings can be outlined as follows: First, Based on the preliminary interview and case analysis of a pilot study as well as findings of previous studies, it was found that New Media could be well characterized by spread of sensation, implementation of interactivity and complexity of hypermedia. Here, spread of sensation involves multisensory comprehension of content. Implementation of interactivity can be further subdivided into accessibility of interface, novelty of results from reaction, and continuous participatory motivation owing to results from reaction. In addition, complexity of hypermedia includes the characteristics of a subordinate category called interlocking of technology(e.g. level of reproducible sensation technology and non-linear hypertext). Secondly, Indeed, it was found that the characteristics of New Media Design (e.g. sense of presence, sense of reality and sense of solidity) contributed to enhancing a sense of commitment to any content, but there were very poor practices of post-activity feedbacks or commitment extension-that is, a process of reflecting the implications of activity after experience and regenerating them as personalized ones-which would be required as a part of follow-up process after empathy based on such commitment process. Thirdly, According to comparative analysis on two groups, i.e. school children group(Group A) and college student group(Group B), it was found that Group A had a tendency to feel more satisfied at New Media Design than Group B with regard to extension of sensation, implementation of interactivity, complexity of hypermedia, commitment environment and general satisfaction. Conclusively, our contemporary New Media Design comes to its needs to develop specialized technologies that are valuable as a means of reproducing visual extension within physical sphere, and also develop and organize existing discourses about literary as a means of comprehension about human sentiment and empirical trials. To this end, it will be required to hold a post-activity session of discussion and critique for more and further dissemination of advantages inherent in New Media Design; analyze the concept and process of ideas individual people have; suggest anything to supplement and improve in regard to the concept and process; and have a time of `implication-generating` process for comment on other`s ideas. Hence, it is expected that the mature environment of New Media Design based on this `implication-generating` process will contribute to extending the scope of New Media Design in the future and will work well as a real literacy for viewing and understanding our world beyond physical visual extension.

keyword : 뉴미디어디자인, 리터러시, 미디어리터러시, Newmedia Design, Literacy, Media Literac

Due to the recent increase of smart community devices, use rate of internet portal news increase. The appearance of the smartifact is spreading to our overall society and the internet portal news are expanding its extensive influence on press including politics, economics, society, and culture, and raising changes in the current portal news media field. Social media is in the factors of change in the center and while the social news is expanding, the environment and recognition to consume news are changing. All people become active news producers, not passive news receivers. With use of the smartifact, the information of social news increases directly the development and benefits of internet portal news. It is because most users of smart phone prefer portal news. Through the research result, it could look into new trend, banner location, and headline article installation method by change of editing environment of internet portal news and analysis of model editing. Furthermore, it was found that even though internet portal news is being developed day by day in the smart environment, many problems by this are occurring. Also, it was found that proved articles should be made based on the trust and the connection with the social media should be developed more.

keyword : 스마트 기기, 인터넷 포털뉴스, 소셜뉴스, Smartifact, Internet Portal News, Social News

`宮中發起`(Gungjoongbalgi) is a court publication in which the list of commodities and quantities for court ceremony are recorded and is also written as `궁중발긔` in Korean or `宮中件起` in Edueo. Since it is a document recorded by court ladies when they are performing tasks, Balgi can be considered as the historical record that most closely describes the practical and actual features than other documents such as Jeongrye and Uigue. Therefore, from Balgi, we can see various court ceremony, dress and accessories for each subdivision of season, and various kinds of devices. Today, most of Gungjoongbalgi are possessed in Jangseogak and only parts of them are in Gyujanggak and the National Palace Museum of Korea. The 950 pieces of Balgi possessed in Jangseogak are the record of 100 years from the Gwanryebalgi of Hyomyung prince in 1819 to the Japanese annexation of Korea in 1910 thus most of them are related to court ceremonies since 19th century. Amongst them, this study focuses on the Balgi record of Wedding presents and jewelry for royal marriage and expressed main patterns in 2-dimensional space. Through a review on traditional woman accessories, the study provides a pattern data to conserve the original form of traditional culture and to build up basic data for cultural industry.

keyword : 궁중발긔(宮中發起), 장신구(裝身具), 수식(首飾), Gungjoongbalgi, Imperial princess YEONG, Jewelry

This study concentrates on the individual`s ability to comprehend and utilize visual information as a means of communication while most studies on media and visual literacies have focused on media attributes, or on the discussion of the analysis and assessment of visual information. As for the analytical concept of design literacy, design sophistication is proposed, and factors that contribute to design sophistication are also identified. Reference has been made to prior studies regarding the measurement of design literacy and sophistication in order to form a framework; most constituents of visual information have been reviewed so as to apply the conceptual framework of other areas to the visual information field. Through this practice, design literacy and design sophistication have been defined. In addition, the factors constituting the design sophistication have been categorized based on the earlier studies as follows: design salience, design knowledge and cognitive ability. Then, as a result of the expert in-depth interviews and the factor analysis, those factors have been expanded to 6: design knowledge, design salience, artistic talent, cognitive ability, background knowledge and physical variations. This study opened up new possibilities in the media and visual literacy fields while contemporary studies focused on analysis and assessment of media and visual design. Moreover, by suggesting design sophistication as a conceptual means of analyzing design literacy, it established a fundamental base for further design literacy studies.

keyword : 디자인 읽어내기, 디자인 세련도, 시각적 읽어내기, Design literacy, Design sophistication, Visual literacy

This study is to analyze purchase experience and effects on purchase of beverage products having a temper-evident glass container with color in its package design using feature. This study is to analyze purchase experience and effects on purchase of beverage products having a temper-evident glass container in terms of color as package design feature. For this purpose, this study figured out products with high customer preference from the highest order and carried out the color analysis of package design of top 10 products according to its purchase frequency. The results are as follows. ① The overall color of temper-evident glass products which consumers selected are simple with 3 ~ 4 colors except colors used for illustration, and main coloration are red, orange and yellow color. ② Well mature fruit photos are mainly used in illustration (including picture) whose color is similar to dominant color which is natural and stimulating appetite of consumers. ③ Logo type colors are mainly white, black and red and its background is contrasted to green or white in order to enhance clear vision. ④ As to purchase experience by package design color, female had higher experience than male, and below 20s and 20s~30s in their age had higher purchase experience than any other age groups. As to jobs, employees and students had higher experience than self-employed or housewives. Though there was no significant difference in sex in the difference verification, there were significant differences in age group and job types. ⑤ As to effect analysis of package color on purchase, male had higher effect than female, and below 20sand 20s~30s in their age had more positive results. As to job type, students had more positive than employees, self-employees or housewives. Although there was significant difference in sex in differential analysis per group, there was no difference per age group or job type.

keyword : 변조방지형 유리용기, 색채분석, 패키지디자인, Temper-evident glass container, Color analysis, Package design

The increases of the female participation and of the time for leisure and changes in spiritual values and in lifestyle result to improvement of quality in life. So the resulting makes the consumers economically and emotionally need the space to meet their requirement. What the current needs of consumers, how changing needs of the future will go to the effort to reduce the gap analysis is required. In this study, the partition design presented as for the protection of personal space against shared space will be conducted for the protection of privacy and psychological comfort of individuals. In particular, the space needs of consumers and changing patterns of living that reflects the phase where the most specific needs of modern people can be accommodated so that appropriate changes will be needed. Space users, rather than simply used as a physical space, their own personality and identity, and feel the peace of mind in that space of time spent in leisure and enjoy the space should be. This paper continues to grow exponentially in recent years is targeted at Starbucks and Angelinus. Use environment-friendly material for the design curves and straight lines, trees and vegetation patterns based on visual attention blocks do not exceed the height of 1500mm to partition the design as presented research to maintaining the privacy of individuals in order to feel peace of mind partition design is presented.

keyword : 공유공간, 개인적공간, 파티션 가구디자인, shared space, personal space, partition furniture design

The development of the Internet enables modern people to carry out social communication and to obtain information they want by utilizing the Internet as a method of PR and business. In addition, the environment of the Internet is facing its expansion in the aspect of quantity as the era of large-scaled information has come, and such expansion in the aspect of quantity triggers its qualitative change. In this regard, users prefer website for the purpose of obtaining information as well as satisfying their emotion. Therefore, for construction a website, a designer must construct the identity that can access to emotional aspect of users by satisfying their needs. This study attempted to identify the correlation between emotional elements of website and the users` preference toward them, and the scope of this study was limited to the websites of domestic department stores. This study secured its theoretical structure, based on various materials, such as precedent studies, literatures, webzine, etc, and established the concept of emotional image as a preliminary study. In addition, it verified the hypotheses with Likert scale and significant probability. The results of the study are as follows: first, it was found that the importance for the elements of emotional design varied depending on age; second, it was found that motions and graphics, color among emotional design elements of the website affected the assessment on preference toward the website. In other words, it is required to construct an emotional design suitable for the era by approaching the emotional aspect of users, and it is necessary for a website design to have a design strategy adequate to the purpose of websites and the needs of users. Thus, we have to continue to conduct studies on emotional designs of websites supporting such strategy.

keyword : 감성 디자인, 웹 사이트, 디지털 기술, Emotional design, website, digital technology

Many researchers have discussed the issues of perception theories in their research because the use of them has become very important in the field of user interface design. However, it is vague whether the results of their research could directly be applied in 3D user interface design because their discussions have been focused on 2D user interface design. The purpose of this paper is to understand the characteristics of the 2D-interfaces-based depth perception theories when they are applied into a 3D user interface. For such a purpose, an online experiment was conducted to measure the change of user`s perception from two sets of experimental materials representing user`s movement within a user interface. The results of the experiment show that user`s initial perception from a user interface is corrected by user`s movements when the initial perception is different from the real and certain movement is statistically significant. Therefore, it might be helpful for a user interface designer to understand the change of perception and consider user`s such characteristics when they design a 3D user interface.

keyword : 3D 인터페이스, 움직임, 지각, 3D Interface, Movement, Perception

The social and economic development has caused changing of preference of drinking customers. Accordingly, the brand competition of liquor market has led to the growth of marketing skills and commercials in their field. The diversification and high-end pattern of consumption has influenced selection of consumer in liquor filed. This trend was accelerated by new consumer such as the young adult and the women who have values of enjoying drinking. In this liquor market, the change of drinking culture and style will generate various trial through commercials. Also, the role of commercials will become more important compared to the past. In this study, we analyzed images of liquor commercials faced with the market changing. As a result of classifying and analyzing the commercial images of many So-ju brands, this study was proved that people prefer the commercial which focused to combine type both a brand and model than the commercial of emphasizing a female model for an emotional type. Also, in the case of the commercial highlighted just model images, people prefer female models than male models and the images of pure and clean were preferred than type of sex appeal. On the other hand, when advertisement images present to other subject matters such as ingredients, brands and products of liquor, people preferred commercials that mix products with models to that present ingredients and brands for liquor. This conclusion corresponds with the fact that people like mixed appeal in the effects of appeal types. Based on this study, it is expected that it brings the positive effect for liquor advertisement images suggesting how to express effectively, further more directions for proper liquor commercial marketing skills.

keyword : 주류광고, 소주광고, 소주 포스터, Liquor advertisement, Soju Poster, Soju advertising Image

Marketing activities focused on corporate advertising are the most important element to banks, representative services enterprise. Corporate advertising of domestic banks has shown a relatively passive form compared with that of other industries in intervention and regulation of government before the financial crisis. However, After the financial crisis, advertising of banks has shown a significant change in message strategy. According to trends in M&A and the integration of holding companies between banks, corporate advertising of banks has become a more important position. This study analyzed corporation advertising of domestic banks faced with rapid change in banking market. Comparison with consumer`s minds before and after watching the advertising of banks revealed that the corporation advertising of domestic and foreign banks aimed for different images. The consumers preferred emphasizing on safety and profitability of bank and a mixed form of an emotional type and a rational type in corporation advertising of banks. In terms of expression case, it was demonstrated that consumers think positively emphasizing on using both model and symbolic materials in advertising. In addition, because of friendly image, consumers considered ordinary person more favorable for advertising model than famous person and using of new symbolic materials of each bank was preferred. Age rarely influenced the results of poll due to distinctiveness of the bank industry. It is expected that this study lead to positive impact on corporation image by suggesting appropriate direction of expression method and marketing.

keyword : 여성전용카드, 신용카드 디자인, 신용카드 컬러, Credit card for women, Credit card design, Color of credit card