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Vol.35, No.0, 429 ~ 441, 2012
Title
A Study on Effective Literacy via New Media Design
현은령 Hyun Eun-ryung
Abstract
The purpose of this study is to investigate `New Media Design` based on the visual extension of dimension, so that it can provide useful ideas for the effective application of New Media Design as `literacy`, an ever- popularized means of understanding about our world. In order to achieve these purposes, the questions set in this study and its findings can be outlined as follows: First, Based on the preliminary interview and case analysis of a pilot study as well as findings of previous studies, it was found that New Media could be well characterized by spread of sensation, implementation of interactivity and complexity of hypermedia. Here, spread of sensation involves multisensory comprehension of content. Implementation of interactivity can be further subdivided into accessibility of interface, novelty of results from reaction, and continuous participatory motivation owing to results from reaction. In addition, complexity of hypermedia includes the characteristics of a subordinate category called interlocking of technology(e.g. level of reproducible sensation technology and non-linear hypertext). Secondly, Indeed, it was found that the characteristics of New Media Design (e.g. sense of presence, sense of reality and sense of solidity) contributed to enhancing a sense of commitment to any content, but there were very poor practices of post-activity feedbacks or commitment extension-that is, a process of reflecting the implications of activity after experience and regenerating them as personalized ones-which would be required as a part of follow-up process after empathy based on such commitment process. Thirdly, According to comparative analysis on two groups, i.e. school children group(Group A) and college student group(Group B), it was found that Group A had a tendency to feel more satisfied at New Media Design than Group B with regard to extension of sensation, implementation of interactivity, complexity of hypermedia, commitment environment and general satisfaction. Conclusively, our contemporary New Media Design comes to its needs to develop specialized technologies that are valuable as a means of reproducing visual extension within physical sphere, and also develop and organize existing discourses about literary as a means of comprehension about human sentiment and empirical trials. To this end, it will be required to hold a post-activity session of discussion and critique for more and further dissemination of advantages inherent in New Media Design; analyze the concept and process of ideas individual people have; suggest anything to supplement and improve in regard to the concept and process; and have a time of `implication-generating` process for comment on other`s ideas. Hence, it is expected that the mature environment of New Media Design based on this `implication-generating` process will contribute to extending the scope of New Media Design in the future and will work well as a real literacy for viewing and understanding our world beyond physical visual extension.
Key Words
뉴미디어디자인, 리터러시, 미디어리터러시, Newmedia Design, Literacy, Media Literac
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