| Abstract |
| This study concentrates on the individual`s ability to comprehend and utilize visual information as a means of communication while most studies on media and visual literacies have focused on media attributes, or on the discussion of the analysis and assessment of visual information. As for the analytical concept of design literacy, design sophistication is proposed, and factors that contribute to design sophistication are also identified.
Reference has been made to prior studies regarding the measurement of design literacy and sophistication in order to form a framework; most constituents of visual information have been reviewed so as to apply the conceptual framework of other areas to the visual information field. Through this practice, design literacy and design sophistication have been defined. In addition, the factors constituting the design sophistication have been categorized based on the earlier studies as follows: design salience, design knowledge and cognitive ability. Then, as a result of the expert in-depth interviews and the factor analysis, those factors have been expanded to 6: design knowledge, design salience, artistic talent, cognitive ability, background knowledge and physical variations.
This study opened up new possibilities in the media and visual literacy fields while contemporary studies focused on analysis and assessment of media and visual design. Moreover, by suggesting design sophistication as a conceptual means of analyzing design literacy, it established a fundamental base for further design literacy studies. |
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| Key Words |
| 디자인 읽어내기, 디자인 세련도, 시각적 읽어내기, Design literacy, Design sophistication, Visual literacy |
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