| Abstract |
| This study is to analyze purchase experience and effects on purchase of beverage products having a temper-evident glass container with color in its package design using feature. This study is to analyze purchase experience and effects on purchase of beverage products having a temper-evident glass container in terms of color as package design feature. For this purpose, this study figured out products with high customer preference from the highest order and carried out the color analysis of package design of top 10 products according to its purchase frequency. The results are as follows.
① The overall color of temper-evident glass products which consumers selected are simple with 3 ~ 4 colors except colors used for illustration, and main coloration are red, orange and yellow color.
② Well mature fruit photos are mainly used in illustration (including picture) whose color is similar to dominant color which is natural and stimulating appetite of consumers.
③ Logo type colors are mainly white, black and red and its background is contrasted to green or white in order to enhance clear vision.
④ As to purchase experience by package design color, female had higher experience than male, and below 20s and 20s~30s in their age had higher purchase experience than any other age groups. As to jobs, employees and students had higher experience than self-employed or housewives. Though there was no significant difference in sex in the difference verification, there were significant differences in age group and job types.
⑤ As to effect analysis of package color on purchase, male had higher effect than female, and below 20sand 20s~30s in their age had more positive results. As to job type, students had more positive than employees, self-employees or housewives. Although there was significant difference in sex in differential analysis per group, there was no difference per age group or job type. |
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| Key Words |
| 변조방지형 유리용기, 색채분석, 패키지디자인, Temper-evident glass container, Color analysis, Package design |
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