The purpose of this study was to examine the attitude changes of consumers through negative media report focusing on `N` fashion brand that is becoming an issue in recent, as well as the effects of informativeness and familiarity of brand. Total 333 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis, paired t-test analysis and regression analysis were carried out using SPSS 16.0. Consumers Revealed that the post-attitude on the brand image, product attitude and purchase intention of them that were exposed to negative media report changed negatively compared to their pre-attitude. It was revealed that informativeness only affected pre-brand image for consumers that did not have any prior knowledge on negative articles, and the informativeness on the brand of consumers with prior knowledge on the articles affected their pre-brand image and post-product attitude. It was revealed that the familiarity of the brand only affected the pre-brand image for both consumers with and without prior knowledge on the negative articles. The significance of this study is in the fact that it has presented the importance of brand management for fashion companies by confirming that negative media report is an specific element attitude change of consumers on brand.

keyword : 부정적 언론보도, 소비자 태도, 패션 브랜드, Negative Media Report, Consumer Attitude, Fashion Brand

This thesis covers all the technological facets of TRAP, a large scaled kinetic interactive installation, exhibited in Seoul venue in 2011 for The Creators Project supported by INTEL & Vice for the international artists in the area of new media. It also covers the core principle of the magnet and the magnetic field changes, including using a magnet as a wheel through its own workforce without wires while attached to a big wall. About servo motors, IR photo sensors, batteries, rotary encoders, controllers and programming methods, and materials of the frame are all sorted out here. I hope this paper which has all documented the entire process of a media artwork does not end in a mere experimental report, rather hope the newer pieces come arouse from this small technical base.

keyword : 미디어아트, 자석, 모터, 엔코더, Media art, Magnet, Motor, Encoder

Aesthetic fundamental concept of aesthetic form which formative works have is to understand symbol and form of formative characteristics and shape elements on nature and existence of objects. It can be classified into reproducing, imitating, and objective form and non-reproducing abstract form and the expression of the form has pattern, decoration, theme, and image. Since decorating beauty which floral pattern has as aesthetic form and formative elements, with the structural and aesthetic values, comes from nature and expression of objects which craft works have, the study has basic purpose to evidence expression comprising concept and nature. In Floral pattern of Korean, Chinese, Japanese, and Vietnamese ceramics having glory days in the 13th-17th, wishing messages of naturalism, Zen Buddhism, Taoism, life style and traditional folk thought were realized to appear. Therefore, pattern and decorating beauty appeared in craft works have discrimination as aesthetic value measuring instrument of pictorial component. In intention and comprehension which floral pattern of formative symbol appeared in blue and white porcelains has, content aesthetics and formal aesthetics by set condition and necessity nature set up consilience relations. It means, along with implication of ontological meaning, mutual connecting formal condition as aesthetic aspect that phenomenological structure is expressed as formative expression. The main discovery point of the study confirmed that aesthetic form of floral motive implied philosophical aesthetics and ontological state and had visual formative elements and structural value differentiated by characteristics of nation and region.

keyword : 플로럴 패턴, 모티프, 외연과 내포, floral Pattern, motif, Denotation and Connotation

This study examined historical background, characteristics, colors and patterns of celadon in order to develop fashion cultural products using Goryeo Celadon, analyzed fashion cultural products displayed within Gangjin Celadon Museum of celadon and suggested modern design for celadon fashion cultural products using color schemes and symbol motives of celadon. According to the above conclusions, the present study interpreted colors and patterns of celadon with Korean history and tradition in modern sense. It extracted patterns and colors from Goryeo celadon and presented 12 simple and modern repeat patterns and 5 colors of graphic style using illustrator cs4. It also developed 4 styles of T-shirts for man and woman, 2 styles of scarf, 2 styles of hat, 4 styles of necktie, and 3 styles of umbrella using the repeat pattern Consequently, it is considered that reproduction of traditional celadon to celadon cultural products presented a future direction of design development of celadon cultural products to be succeeded and developed newly for modern consumers.

keyword : 고려청자, 패션문화상품, 패턴, Goryeo Celadon, Fashion cultural products, Patterns

The popularity in Korea, which collectively Korea pop music, K-Pop craze in the recent wave has emerged as the protagonist. The young people are driving the current frenzy of K-Pop as a springboard for more in order to secure a solid fan base beyond the dance music of various genres of music and culture should be developed that combine the content. The purpose of this study Korea K-Pop star First, K-Pop SWTO ad appeared in advertising with marketing analysis examines the cultural values, compare, Second K-Pop singers, whether they are classified as any advertising target were investigated Thirdly, the future of K-Pop singer more aggressive global exchanges and content development by forming a relationship will want to expand. In addition, on the basis of these studies as a model for K-Pop singer gestures on a strategy for enhancing the strategic aims to provide basic data. Appeared in TV CM, research on cultural values, utilitarian value vs symbolic value as a more practical value difference was stunning. With the pragmatism of real-world effects of the parameter values and the symbol will be expressed through the symbolic value. Western values vs Oriental eastern, is superior to Western values was higher. horizontal value vs vertical value is a much higher horizontal value level. In addition, K-Pop singers were respectively the advertising electronics, food, cosmetics, gas, clothing, etc.

keyword : TV 광고, K-Pop, 문화적 가치, TV CM, Cultural Value

This study is to reproduce the three-dimensional digital form of the Korean ancient wear in compliance with the tendency of the modern society on the active progress of vitalizing contents industry through the restoration of cultural prototype, especially to provide some basic digital data which can be utilized for cultural contents projects such as virtual museums by reproducing the women`s wear which is seen on the mural in tumulus of Kokuryo without any excavated wear. The results are the followings. 1. The female dancer`s wear seen in Muyongchong is composed of gown, skirt and pants in the type of underwear and outer clothing, tops and bottoms separately. Gown and skirt have band-decorations, gown is worn with a belt, and there are spot patterns on the cloths. 2. On the standards of the ratio of the female dancer`s bodies, I could guess the overall proportion including the size of avatar and of the clothes. 3. Through testing the virtual fabric characteristics, the silhouette of the clothes on the mural can be expressed and by utilizing such data, we can also guess how the characteristics of the fabric were used for the clothes without any excavated wear.

keyword : 고구려, 무용총, 3차원 가상의복, Kokuryo, Muyongchong, 3D virtual garment

In this study, E-learning contents, which linked between off-line resources and on-line contents, were designed by referencing 3D graphics learning contents and customizing to coincide for each class. E-learning contents support retraining and improving teaching materials by changing from previous education methods which cramming off-line education and noticing lecture materials to connecting Off-line contents and On-line contents. Learners could solve their problems to search and access information which related to their works. The purpose is improving effectiveness of learning by designing learner-centered E-learning contents, which make professors and students to participate and share their class activities on Web 2.0 Internet environments.

keyword : On/Off-Line 연계, 이러닝 콘텐츠, 3D 그래픽, On/Off-line connection, e-learning content, 3D Graphic

This paper amis to analyze color trends using the selected 825 images from 950 CD cover image collection (from January, 2000 to September, 2011) according to Korean pop music genre by the times. It is divided with four kinds of genre which includes: dance, rock, rap and hip hop, and ballads in order to identify the extraction and analysis of the dominant color. In the extraction and analysis of dominant color, we extract and analyze the dominant color which is used in more than 5% in each album cover using KSCA(Korea standard color analysis) program. And extracted dominant color in four color code zone and 23 of middle classification by Haruyoshi color classification. Also this study investigated the frequency of the use of color dividing the year of release in 2000 to 2003, 2004 to 2007 and 2008 to 2011.

keyword : 씨디 커버, KSCA, 하루요시 컬러 이미지, CD cover, Haruyoshi color image

This study first researched bibliographies on the element of servicescape and then studied on the changing concept of design, finally suggested the new model of servicescape, suitable for the integrated concept of design in modern society. Bibliographical research on overseas studies revealed that many studies has been focused on a variety and quality of products and has been neglected of the design element of products in service environment. Also bibliographical research on domestic studies showed design element of stores` exterior environment has been rarely investigated. The model of servicescape, which was suggested in this study, is based on Baker`s structure. In this model, the dimensions of servicescape were divided into ambient factors, design factors and social factors. They are, again, divided into exterior environment and interior environment. However, unlike Baker`s, the model of servicescape in this study has one more subdivision in design factor, that is, product design. Each subdivision, again, has broken into functional element and aesthetic element. Futhermore, applying the servicescape model drawm from this research, strategies of service environment for constructing the identity of cosmetic brandshops were established. Through this process, it was revealed that olfactory and auditory elements, as well as visual elements, can be useful for constructing the identity of cosmetic brand shops. If a company uses all these elements strategically, it would be helpful to differentiate the store`s identity from others.

keyword : 서비스스케이프, 스토어 아이덴티티, 화장품 브랜드숍, servicescape, store identity, cosmetic brandshop

This paper looked into how consumers use outdoor wear in accordance with their life style for who have ever purchased the outdoor wear and surveyed the type of life style and intended to analyze the use of outdoor wear for contributing to outdoor wear business marketing strategy. The research methodology of this paper was questionnaire survey and the subjects of the survey were the consumers who have ever purchased the outdoor wear. The statistical data were analyzed by factor analysis, cluster analysis, ANOVA, and Scheffe test. The findings of this paper were as follows. First, the types of lifestyle were classified into three groups, "outgoing leisure activity type", "passive type" and "home financial consideration type". Second, when it comes to the differences among the lifestyle groups in use of outdoor wear, there were significant differences among them. The "outgoing leisure activity type" consumers generally actively used the outdoor wear for the diverse purposes. Third, in regard to outdoor wear purchase behavior, the subjects generally preferred the outdoor wear with high moisture absorption. The difference among the groups were the selection criteria and the satisfaction with the outdoor wear. The "outgoing leisure activity type" consumers considered quality, design, material, color important as the outdoor selection criteria. They also were satisfied with quality, design, and color of the outdoor wear.

keyword : 라이프스타일, 등산복 활용성, 등산복 선택기준, 등산복 만족도, Lifestyle, Use of climbing wear, selection criteria, satisfaction