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Analysis on Social Media Marketing Contents of Museums - Focused on Modern Art Museums -
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이지예 Lisa Lee , 이현주 Hyunju Lee |
JEWNR 65(0) 7-15, 2019 |
ABSTRACT
Background The development of technology has made social media platforms a major mode for spreading news and information. Social media has not only become a convenient information sharing platform, but also a viable method of interaction between an organization and its viewers. The purpose of this study is to examine how various formats and types of social media marketing contents of Modern Art Museums influence online engagement on Facebook and Instagram platforms.
Methods A content analysis of six different museums for 10-day period was analyzed. The data used for this study was obtained from the posts of Facebook Fan page and Instagram account for selected period between March 4 to March 14, 2019. The researcher used manual coding to find out how Total Engagement was affected by content formats and types of each post.
Result The result demonstrated the most common format of the content as well as the type in which affected user online engagement.
Conclusion This research analyzes and suggests the optimal format and orientation type on social media for higher interactivity of users on Facebook and Instagram. Although the post content format does not affect the Total Engagement, regardless of the format, Total Engagement is affected by content types. The findings of the study will help to ensure visitors to interact efficiently on social media for sustainable development of museums.
keyword : Museum marketing, social networking site (SNS), branding
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An Analysis of the Expression Elements of Motion Infographic Used in Korean Public Institutions
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나정조 Jungjo Na , 정혜경 Haekyung Chung |
JEWNR 65(0) 17-28, 2019 |
ABSTRACT
Background The diversification and ease of access of digital media provide more information to information consumers and as the amount of information grows, it becomes important to select and accept the information that is needed. Motion infographic is one of the efficient delivery methods that simultaneously stimulate sense of vision and hearing among information receptors. Recently, many of them are used by public organizations as well as companies, and their use is increasing.
Methods In this paper, six works of motion infographic in use by Korean public organizations were selected and analyzed by dividing them into three categories: visual, auditory, and content delivery. To increase the efficiency of motion infographic, it is important to select creative and unified graphic styles, select and limit of numbers the readability of typefaces, and use of diagrams that represent figures or charts. It also requires the use of colors that reveal the identity of a company. Using subtitles and subtitles' background color bar affect information transfer especially in the public space where cannot use sound. Transition of images and consideration of images’ composition, layout, and grid in screen is important. The use of background sound binds images together and the applying of sound effect emphasis the movement of images and image transition. In terms of information delivery, it is important to efficiently organize the information you want to convey.
Result The graphic style of motion infographic used by public organizations reflected the recent trend of motion graphics and gave a concise and unified impression. The auditory elements of background sound and effect sound are used only where necessary, and the structure of linearity or changed tree form is adopted in terms of information delivery.
Conclusion In this paper, motion infographic of six public institutions was divided into three frame, and the characteristics of each element were examined and how the elements were applied to form visualization of information. Based on these results, it is expected to be used as a basic material for producers of motion infographic and educational for students who produce motion infographic.
keyword : 모션 인포그래픽, 국내 공공기관, 표현 요소, motion infographic, Korean public institution, expression elements
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An Analysis of Pop Art Collaboration Expression in Liquor Products
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윤성민 Sung-min Yoon , 임경호 Kyung-ho Lim |
JEWNR 65(0) 29-40, 2019 |
ABSTRACT
Background Domestic and foreign liquor markets are launching art culture products with high artistic value through collaboration with famous artists. Pop art, which has a popular concept, is Art Culture's most beloved art genre, and its mainstream products, created through collaboration, act like art pieces along with luxurious image changes and bring consumers' interest and interest In addition, companies are putting product images, characteristics and benefits into greater focus. In this paper, we are going to analyze it through pop art expression of mainstream products and art culture type cases and use it as a basis for linking the scarcity and persistence of products to develop into other genres of art.
Methods Among the domestic and foreign alcoholic beverages, beer, wine and vodka were categorized by liquor, and based on prior research, the features and types of art culture and the expressive elements of pop art were organized. Based on the results, it will look at the types of pop art culture used in domestic and foreign liquor products, as well as the characteristics and expression techniques of pop art.
Result According to the analysis of the expression of pop art culture applied to mainstream products, the use of strong colors and simple cartoon images, which are characteristic of pop art, was high for each liquor. According to the analysis results of art culture type, application cases such as eventability, image variability, value increase, and art culture were different depending on mainstream.
Conclusion According to the analysis of pop art culture, it was used for pop art with popular concept and beer. However, beer was somewhat lacking in value and collection of products as it was applied as an event for promotion. Wine and vodka are being used to build luxury images in brand images and products and raise the value of products, highlighting scarcity and increasing the value of the collection. Art collaboration is being used as a means of strategic marketing for brand expansion.
keyword : 주류제품, 팝아트, 팝아트 컬래버레이션, liquor product, Pop Art, Pop Art Collaboration
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Character design of local government - Focused on originality, affinity and symbolism -
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박소연 Park So Yeon |
JEWNR 65(0) 41-52, 2019 |
ABSTRACT
Background The local government character is a key tool that promotes the region by conveying the local image and enhancing the awareness and affinity, and further brings various economical profit creations. Based on the theoretical consideration, status analysis and practical research, this study intends to research the development direction and improvement plan of local government character.
Methods The features and functions of local character are theoretically researched through various literature surveys, and the status of current local government character is analyzed. In addition, the pubic recognition, originality, affinity and symbolism are practically analyzed through survey research.
Result The result of empirical survey on local government character shows that the expressing way and facial expression the greatest influence on intimacy and originality. As for the symbolism of local government characters, Ulsan was the highest and Gyeonggi-do was the lowest. There were many opinions that the focus should be placed on conveying the image of the region and promoting the region when developing characters from local governments.
Conclusion We should focus on the expressing way from the development stage of character design in order to enhance the intimacy and originality, which are the representative elements of local government character, and consider the facial expression and pose of character in details. As for the symbolism, it is important to select the character image that can symbolize the features of relevant local government representatively from the view of public. In addition, we should consider the regional promotion and the utilization from the view of local economy by focusing on conveying the positive image about the region the most when developing the local government character.
keyword : 캐릭터, 지자체 캐릭터, 디자인, character, local government character, design
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The Relationship of Service Design and Behavior, Satisfaction of Reverse Vending Machine for Recycling Waste
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이상엽 Sang-yub Lee , 하동옥 Dong-ok Ha , 김호곤 Ho-gon Kim |
JEWNR 65(0) 53-62, 2019 |
ABSTRACT
Background The purpose of this study was to identify users' preferences for the service design of the reverse vending machine and to use it as basic data for design development in order to drastically improve the recovery and treatment of recycled waste by developing the reverse vending machine.
Methods To achieve the purpose of this study, a structured questionnaire consisting of a total of 50 items was developed, and 215 copies of data were collected by the Google Drive. The sample was selected by a simple random sampling method. As an analysis method, descriptive statistical analysis, validity and reliability verification of SPSS statistical package were used, and hierarchical regression analysis was performed for hypothesis testing.
Result As a result of correlation analysis, all design elements such as economics, aesthetics, physicality, symbolism, and eco-friendliness among design elements, and specificity, purpose, and convenience among service elements were statistically significant in the 99.9% confidence interval. Regression analysis showed that five design factors and all three service factors had a positive effect on the 99.9% confidence interval on behavior and satisfaction as dependent variables.
Conclusion In the design development of the reverse vending machine for recycling waste, design elements (economics, aesthetics, physicality, symbolism, environmental friendliness) and service elements (concreteness, purpose, convenience) should be considered.
keyword : 디자인 요소, 서비스 요소, 실증분석, Design Factor, Service Factor, Empirical Analysis
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Emotional Factor Evaluation of the Users on the Perforated Patterns Applied to Product Design
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임기섭 Ki-sup Lim , 홍주표 Joo-pyo Hong |
JEWNR 65(0) 63-73, 2019 |
ABSTRACT
Background The market size of air appliances including air purifier is increasing due to fine dust and yellow dust. The perforated pattern applies to the appearance of air appliances in order to move the air smoothly. Recently, a variety of perforated pattern have been applied to new air appliances. Therefore, the perforated pattern applied to the appearance of air appliances need to be considered as design elements.
Methods We studied only formalized and repetitive patterns among the perforated pattern. First of all, 13 typical types of perforated pattern were selected by investigation the patterns applied in the product. And the selected perforated patterns were made as a sample using a 3D printer. We experimented for the emotional elements(shape, balance, conceptual image, elegance, luxuriousness, dynamic, harmoniousness, salience, comfortness, preference, acceptability, satisfaction, attractiveness) while looking at the sample of the perforated pattern.
Result After the experiment, the results were analyzed using ANOVA analysis. As a result of ANOVA's analysis, all the emotional factors to the perforated pattern showed significant differences. In addition, 3.5 points or more of the score of the emotional factors were judged as positive emotional factors, and 3.0 points or less were judged as negative emotional factors. And we sorted out the results according to the perforated pattern by the emotional factors.
Conclusion Due to the special function of the air appliances, the perforated pattern is essential. when the designer applies the user’s emotional factors using the perforated pattern, the user will feel positive emotions while looking at the air appliances.
keyword : 타공패턴, 감성요소, 에어가전, Perforated Pattern, Emotional Factor, Air Appliances
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Characteristics of Expression in Rick Owens’Fashion Collections -Focusing on Fashion Collections from 2011 S/S ~ 2018 S/S-
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김선영 Kim Sun Young |
JEWNR 65(0) 75-88, 2019 |
ABSTRACT
Background Amid the rapid change in fashion stream, it is a must to build up the unique fashion world. This study intends to draw expression characteristics from Rick Owens' works by analyzing fashion collections in which his aesthetic differentiation outstands.
Methods First, literature review was practiced regarding his history and art world. Second, empirical study was done for analysis of collections from 2011 S/S to 2018 S/S. This study looked into the formative aspect including theme by the season, the collection place, and the stage. Third, presentation characteristics were picked up by comprehensive assessment of fashion philosophy as designer and analytic results in collections.
Result Collection analysis resulted in thin and long straight an d A-line in general. However, cocoon silhouette and atypical silhouette were also added in some seasons, featuring the arc hitectural beauty. Especially, abstractively formative beauty w as accented by using some techniques such as structural cutt ing and drape, layered style, and binding. In color, such color s were adopted as achromatic color series, or applied arrang ement like tone-in-tone and tone-on-tone. Pattern was exclu ded and conversely, form, color, and color were much highlig hted. Based on leather, cotton, suede, wool, and jersey as ma terial, the contrast of texture with material mix-and-match a nd the visual and feel surface effect were stressed. Places u sed for collection were mainly the space exposed to building interior or pipe line, not to mention the rough concrete pole. This provides an understanding that Rick Owens fashion colle ction is characterized as reflection of brutalism aesthetics, ex tension of minimalism, and re-creation of Gothic emotion.
Conclusion Rick Owens has made designer's identity on his o wn by seeing the fashion through diverse points beyond the conventional fashion boundary.
keyword : 브루탈리즘, 미니멀리즘, 고딕 감성, Brutalism, Minimalism, Gothic Emotion
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A study on Sign design according to the stage development of Incheon International Airport Terminals
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황유철 You-chul Hwang , 김영희 Younghee Kim |
JEWNR 65(0) 89-100, 2019 |
ABSTRACT
Background Incheon International Airport, which opened in 2001, is being developed in four stages by 2023. In 2020, Incheon International Airport is planning to renewal its Incheon International Airport terminal with the opening of 20 years. Effective signing needs to be applied before the renewal business is implemented in earnest. Especially, I would like to propose an efficient plan by studying the design and sign system of guide signs of airports.
Method To do this, we first analyze the case of Gimpo and Jeju airports, which are the largest of the domestic airports, and analyze the signatures of the first and second terminals at Incheon International Airport. In addition, I will compare and analyze the case of overseas excellent international airport. For efficient analysis, the target cases will be surveyed directly, the related academic data will be reviewed, and the statistics will be more objectively analyzed.
Result A case study of domestic airport sign design and an analysis of Incheon International Airport site were conducted to investigate efficient sign design. However, integrated signage design through the independent sign manual of Incheon International Airport is not applied. In addition, it emphasizes only the characteristics of the airports of the best service in the world as well as domestic, and it shows the problem that the efficient sign design is not applied.
Conclusion The Incheon International Airport terminal was largely applied to the 1st and 2nd terminals with different sign designs, color, letter and pictogram. Signature design reflecting integration and independence required changing the sign of Incheon International Airport. And I think it is necessary to apply digital sign system that reflects IT technology actively used in the private sector. It is also expected that this study will be a more efficient project in the Renewal project of Incheon International Airport signing currently in progress.
keyword : 국제공항 사인디자인, 사인디자인, 디지털사인, International Airport Sign Design, Sign Design, Digital sign
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Factors Affecting Viewers’ Perception of Future Technologies in Science Fiction Films - With Focus on the Type of Film, Narrative and Year Set -
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이성은 Sung-eun Lee , 최복규 Bok-giu Choi , 이상원 Sang-won Lee |
JEWNR 65(0) 101-114, 2019 |
ABSTRACT
Background SF films present future technology, which affects not only the development of real technology but also the viewers’ perception of the technology. As the technologies in SF films are becoming a reality, there is a lack of research focusing on the audiences who will use the technology. Besides, the overall study of the influence of SF films has existed, but specific research on the influence of the SF films is insufficient, depending on the differences in the factors that make up the film.
Methods The experiment was conducted by selecting three factors that are expected to affect the viewers’ perception of the future technologies in SF films. The three elements selected are type of film, narrative and year set. As the subcategories to measure the perception, film transportation, understanding of technology, possibility of technology realization and likability of technology were selected.
Result As a result of the three-way ANOVA, the type and narrative of the SF films had a direct impact on the viewers’ perception. The interaction between narrative and year set was also crucial in all four subcategories, and the three-way interaction between the three factors presented meaningful results for three sections except likability of technology.
Conclusion The combination of the three factors that has the greatest effect on the perception of future technology was found out in this research. The study can be used when designing film and promotion video to introduce future technologies to the public in advance, which would help the public to feel less rejection when the technology is commercialized.
keyword : SF 영화, 미래 기술, 인식, SF Film, Future technology, Perception
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A Study on the Experience and Emotionality of Brand Family Using BX-Dimensional Positioning
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김세미 Kim Se-mi , 손원준 Son Won-jun |
JEWNR 65(0) 115-124, 2019 |
ABSTRACT
Background This study was designed to extract the brand groups of three empirical aspects by utilizing BX dimension positioning maps and to identify the customer's sensitivity to the experience aspects. Experience with brands also appears for individual brands, but it can appear overall, depending on the characteristics of each industry's goods. By identifying the customer's experience with these brands, the company wanted to analyze the customer's propensity
Methods Through literature review, experience and sensibility and position map by BX dimension were reviewed and experience level sensitivity assessment for 15 brand groups was conducted according to BX level positioning map in empirical research using SD method.
Result The experience of the brand group was analyzed in terms of sensory experience, cognitive experience, behavioral experience and correlation between emotional factors, and also in terms of the correlation of the brand group according to the hierarchy theory of desire, and the difference in experience and sensibility was found among the brand groups of each experience side.
Conclusion The psychological appeal customers experience was studied from a macro perspective of a brand group so that it could be applied to various brands. By identifying specific aspects of the experience and sensitivity of the brand group according to the level of experience, we were able to establish a basis for efficiently presenting BX's orientation. It is expected that this will lead to positive expectations in meeting customer needs in terms of BX strategy.
keyword : BX, 경험·감성평가, 브랜드군, Experience and Sensitivity Assessment, Brand Group
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