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DOI :
Journal Korea Society of Visual Design Forum , Vol.65, No.0, 101 ~ 115, 2019
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| Title |
| Factors Affecting Viewers’ Perception of Future Technologies in Science Fiction Films - With Focus on the Type of Film, Narrative and Year Set - |
| 이성은 Sung-eun Lee , 최복규 Bok-giu Choi , 이상원 Sang-won Lee |
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| abstract |
| Background SF films present future technology, which affects not only the development of real technology but also the viewers’ perception of the technology. As the technologies in SF films are becoming a reality, there is a lack of research focusing on the audiences who will use the technology. Besides, the overall study of the influence of SF films has existed, but specific research on the influence of the SF films is insufficient, depending on the differences in the factors that make up the film.
Methods The experiment was conducted by selecting three factors that are expected to affect the viewers’ perception of the future technologies in SF films. The three elements selected are type of film, narrative and year set. As the subcategories to measure the perception, film transportation, understanding of technology, possibility of technology realization and likability of technology were selected.
Result As a result of the three-way ANOVA, the type and narrative of the SF films had a direct impact on the viewers’ perception. The interaction between narrative and year set was also crucial in all four subcategories, and the three-way interaction between the three factors presented meaningful results for three sections except likability of technology.
Conclusion The combination of the three factors that has the greatest effect on the perception of future technology was found out in this research. The study can be used when designing film and promotion video to introduce future technologies to the public in advance, which would help the public to feel less rejection when the technology is commercialized. |
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| Key Words |
| SF 영화, 미래 기술, 인식, SF Film, Future technology, Perception |
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