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DOI :     Journal Korea Society of Visual Design Forum , Vol.65, No.0, 53 ~ 63, 2019
The Relationship of Service Design and Behavior, Satisfaction of Reverse Vending Machine for Recycling Waste
이상엽 Sang-yub Lee , 하동옥 Dong-ok Ha , 김호곤 Ho-gon Kim
Background The purpose of this study was to identify users' preferences for the service design of the reverse vending machine and to use it as basic data for design development in order to drastically improve the recovery and treatment of recycled waste by developing the reverse vending machine. Methods To achieve the purpose of this study, a structured questionnaire consisting of a total of 50 items was developed, and 215 copies of data were collected by the Google Drive. The sample was selected by a simple random sampling method. As an analysis method, descriptive statistical analysis, validity and reliability verification of SPSS statistical package were used, and hierarchical regression analysis was performed for hypothesis testing. Result As a result of correlation analysis, all design elements such as economics, aesthetics, physicality, symbolism, and eco-friendliness among design elements, and specificity, purpose, and convenience among service elements were statistically significant in the 99.9% confidence interval. Regression analysis showed that five design factors and all three service factors had a positive effect on the 99.9% confidence interval on behavior and satisfaction as dependent variables. Conclusion In the design development of the reverse vending machine for recycling waste, design elements (economics, aesthetics, physicality, symbolism, environmental friendliness) and service elements (concreteness, purpose, convenience) should be considered.
Key Words
디자인 요소, 서비스 요소, 실증분석, Design Factor, Service Factor, Empirical Analysis
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