| abstract |
| Background Domestic and foreign liquor markets are launching art culture products with high artistic value through collaboration with famous artists. Pop art, which has a popular concept, is Art Culture's most beloved art genre, and its mainstream products, created through collaboration, act like art pieces along with luxurious image changes and bring consumers' interest and interest In addition, companies are putting product images, characteristics and benefits into greater focus. In this paper, we are going to analyze it through pop art expression of mainstream products and art culture type cases and use it as a basis for linking the scarcity and persistence of products to develop into other genres of art.
Methods Among the domestic and foreign alcoholic beverages, beer, wine and vodka were categorized by liquor, and based on prior research, the features and types of art culture and the expressive elements of pop art were organized. Based on the results, it will look at the types of pop art culture used in domestic and foreign liquor products, as well as the characteristics and expression techniques of pop art.
Result According to the analysis of the expression of pop art culture applied to mainstream products, the use of strong colors and simple cartoon images, which are characteristic of pop art, was high for each liquor. According to the analysis results of art culture type, application cases such as eventability, image variability, value increase, and art culture were different depending on mainstream.
Conclusion According to the analysis of pop art culture, it was used for pop art with popular concept and beer. However, beer was somewhat lacking in value and collection of products as it was applied as an event for promotion. Wine and vodka are being used to build luxury images in brand images and products and raise the value of products, highlighting scarcity and increasing the value of the collection. Art collaboration is being used as a means of strategic marketing for brand expansion. |
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| Key Words |
| 주류제품, 팝아트, 팝아트 컬래버레이션, liquor product, Pop Art, Pop Art Collaboration |
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