Background Background media design has evolved as a way to increase the aesthetic / efficiency of information in communicating content through media. The design of the media has focused on the technical aspects of what it can do and how it can result in a user's visual taste and usability efficiency. In the communication design, the design methodology of the ground media is starting from this context and expanding its domain and direction with the contentization as the structural narrative of the contents as the demand of the more advanced users. Methods This study analyzes the technical and aesthetic application methods of information and components for the ground media as a basic tool in communication design, and analyzes the functionality and application efficiency as a comprehensive design methodology. In addition, as a design content, we will review the continuity of the environment of the space of the flat surface with the theoretical design principle in the application process of contents and form. Result As a communication medium, the ground medium can be an object of implementing 'graphic contents' through an intentional arrangement of 'visual language' in the background of its planar spatial characteristic. Designing a medium that uses planarity as a typical space is an act of presenting a new form through contents / visual amplification and interpretation of elements having different forms and systems such as information system - letters, symbols, and icons. Conclusion By defining the methodological framework in the media composition of the performers based on a certain design template unconsciously in the design process, the new interpretation Can be replaced by a possible object.

keyword : 매체, 정보인지, 시각언어, Media, Information recognition, Visual language

Background Smartphones are perceived as important tools not only for information and communication, but also for advertising. Recently, the competition in the smartphone market is focusing on the foldable phone design. The purpose of this research is to analyze the differences in the adoption factors of smartphone designs and the influence of adoption factors on purchase intention. Methods In this study, the foldable and bendable types were selected as representative smartphone designs, followed by a survey conducted among 199 respondents. A t-test was used to compare the differences between the two types of smartphone designs. Moreover, the influence of adoption factors of smartphone designs on purchase intention was investigated through a regression analysis. Result The foldable type was higher in terms of usefulness, compared to the bendable type. However, there was no difference in playfulness. Furthermore, the bendable type was found to be higher than the foldable type in conspicuous consumption and convenience. In general, the purchase intention was higher for the bendable type compared to the foldable type. Regarding the influence on purchase intention, conspicuous consumption was the highest, followed by convenience, usefulness, and playfulness. Conclusion This study explains that conspicuous consumption is the most important factor that influences the choice of smartphone designs. Accordingly, the purchase intention was higher for the bendable type, which was high in conspicuous consumption and convenience, compared to the foldable type. This implies that smartphones are tools which symbolize users' innovativeness and image.

keyword : 스마트폰 디자인, 수용요인, 과시소비성향, Smartphone design, Adoption factor, Conspicuous consumption

Background In the local retail market, online shopping has been growing at a faster pace than other media outlets such as retail giants Mart and department stores, and its share of sales has also been expanding rapidly. In particular, the online shopping market in Korea is expected to open the era of 6 trillion won in 2019 this year, keeping pace with the diversification of life and urbanization with the innovative service of the courier system such as same-day or next-day delivery. With the growth of the online shopping market, the emergence of a new type of distribution that expands the existing courier market further, such as the early morning delivery, has been continuously expanding with great public response, which is closely related to the growth of the delivery market every year. Method Consider new distribution trends, propose new brand identity elements that accord with new distribution in Acker's brand identity system, and derive customer experience(UX) factors from the experience design perspective through customer participation itinerary, which is the standard of customer experience. We tried to study empirical analysis. Result In recent years, as consumers seeking quality of service are buying instant or fresh products online, the early morning delivery industry is expected to continue to grow, and distribution services by companies that link extended brand identity with customer experience can predict a fresh approach to consumers with confidence. Conclusion Distinctive services of distribution companies with new distribution channels, such as early-morning delivery, will create a desire for consumption by generating fun and excitement for buyers. Also, if the brand's unique identity is created from a customer experience perspective, not from a moment of fad, it can evolve into a new corporate strategy that seeks new strategies and value for local shipper products in fierce competition.

keyword : 신유통, 브랜드 아이덴티티(B.I), 사용자 경험, New Retail, Brand Identity, User Experience

Background After various kinds of consumers were exposed to multiple media, they started to find and pursue their own preference and personality, and to purchase the products made in line with their preferences. This customizing is applied to not only a variety of household items, but fashion items and accessories. The purpose of this study is to make the modern jewelry customized in combination with Enameling craft technique which has died out due to mass-production system since the industrial revolution. Methods Literature and relevant works are analyzed to find the theoretical background of customizing and look into customizing cases. jewelry using Enameling craft technique were sampled, and actually selling semi-finished products and products were classified in terms of their design. Their disadvantages were modified and supplemented through the 3D Rhino CAD program based RP printing and diverse sampling. Result With the use of 3D Rhino CAD program, it was possible to lay the foundation for mass-production system. In addition, given the range of standardized sizes, it was possible to come up with various categories of consumers as an essential factor of customizing, including many different types and assembly procedure of bezel and a variety of Enameling for bezel. The scope of customized modern jewelry was expanded thanks to the simplified procedure of Enameling carft technique and the assembly system of bezel. Conclusion By making Enameling bezel with standardized size, it is possible to make customized jewelry popular in combination with the rising customizing consumer trend. This study contributed to people’s perception of the application value and aesthetic value of the customized modern jewelry which can be mass-produced with multiple types. Such customized modern jewelry is expected to be a new direction point.

keyword : 커스터마이즈, 커스터마이징주얼리, 칠보, Customize, Customizing-Jewelry, Enameling

Background It is necessary to develop a container which matches characteristics of makgeolli so that makgeolli can jump up to be world class alcoholic beverage. Most people drink makgeolli with it shaken and thus it is advisable to develop a container that matches such characteristics so that people can drink it easily. It is recommended that makgeolli should have a balance between slip-resistant pattern structure and shape so that makgeolli can be more competitive. This study aims to develop makgeolli container pattern structure based on data collected from analysis of containers in use and a new concept through basic market research on PET container for makgeolli. Methods This study examines makgeolli containers and the use of makgeolli containers all over the country and analyzes makgeolli container body pattern structure and evaluates by experiment and produces prototype in order to develop makgeolli container pattern structure. Result This study intends to verify results by developing container body pattern structure which matches characteristics of makgeolli and new pattern shape according to slip-resistant pattern structure container improvement and drawing evaluation result based on experiment. Conclusion This study aims to contribute to a rise in sales of makgeolli and maximize characteristics and functionality of makgeolli and raise market share and satisfy consumers’ need by inducing consumers to use pattern structure which makes makgeolli easy to be mixed when consumers drink makgeolli.

keyword : 패턴구조, 그립감, 혼합성, pattern structure, a sense of grip, blendability