This paper is a study on reality expression utilizing Found Footage, which is a part of movie skills in New Media Art. New media that appeared in the 1990s has pursued for reality and interaction based on diverse interactions and time through the computer and algorithm. The appearance of new media influenced diversification on the fine art genre that represented paintings, and became a new genre of New Media Art. In recent, New Media Art tried to transfer the sensitivity of art through a confused stage for the combination of technique and art but New Media Art still emphasizes digital technical development based on emotional stories rather than studies on essential contents for transferring messages. In this context, this paper suggested Found Footage as a substitute for content studies of new New Media Art. It attempted to analyze the utilization cases of Found Footage skills of New Media Art through literature review and case analysis and examine evolution directions. As a result of the study, the evolution directions of the expression skills can be suggested in three ways. First, multimedia phenomena in which the interaction of eyesight or voice occurred and other media such as moving images and steel images combine, emerged. Second, through diversification of installation methods or projection methods, it attempted positive interaction with the audience and at last, succeeded the expression skills such as jump cut, inserting shown in the traditional Video Art through recomposition of amusement or movies of moving images` time notion. As a result of this paper, it is hoped that not only the characteristics of the combination of diverse genres in New Media Art but also the expansion of new methods of transferring messages can suggest a direction for the efficient use of Found Footage skills.

keyword : 파운드 푸티지 기법, 뉴미디어 아트, New Media Art, Found Footage

China is one of the important homes of sun worship that is sort of the first and most important religious from that occurred in China`s ancient society. In the sun worship, the emergence of the figure`circle`that symbolizes the sun is the most direct expression in ancient mankind`s unconscious method of expressing the form of the sun. The purpose of this study learns about the process of changes through which the figure`circle`came to symbolize the sun by conducting an organized study and analysis of the figure`circle`as the symbol of the sun among the sun worship cultures according to different periods. This study derives the processes of developing the worship of nature, the worship of the gods of heaven ( ), the worship of religion, the worship of the emperor`s power (皇權), and the worship of good luck ( ), all of which had been expressed by the figure“circle”representing the sun among China`s sun worship cultures. The figure`circle`underwent the process of changes from the first concrete circle-shaped natural attributes (屬性) to the abstract circle-shaped form of meditation (意念形式). In terms of the symbols of its types. their forms largely vary. However, Their basics surrounding the main theme all similarly started from the sun itself, and its major expressions were largely divided ito the sun`s sacred light (聖光) and the sun`s rotation. Out of them, the expression of the figure“circle”with the theme of rotation is most pronounced, and patterned figures that had an extensive range of development and had been derived have the most distinct characteristics. All were expressed as shape changes exhibited by the circle`s rotation and involved systematic changes and development. Finally, this study derived the conclusion that among China`s sun worship phenomena, the figure“circle”produced as the symbol of the sum has become a visual design that is sort of a unique shape that cannot be replaced with any other forms. This has clustered the spirit of the Chinese nation`s culture for thousands of years and has led the transmission and development direction of China`s future design culture.

keyword : 태양상징, `원`도형, 태양숭배, Symbol of the sun, figure`circle`, Sun worship

The study was done through a contract with the writer(Arithmetic consortium of Chonnam National University) and through the manufacturing plan for 2013 Lee-Sunshin Bridge Symbol & Character Design of Gwanyang city. The aim of the R&D is to enhance the position of Lee-Sunshin Bridge through 2013 Lee-Sunshin Bridge Symbol & Character Design of Gwangyang city and to improve its image as a landmark of Gwangyang city as well as to create added value through commercialization of the symbol and character as one measure of various marketing methods for inducing tourists and to contribute to vitalization of the regional economy and image The method and scope of the study were determined by analyzing 19 fable materials, provided by a cultural publicity department of Gwangyang City Hall and the story-telling design was created with total 59 designs for the symbol and character, implying the symbol and meaning, which Gwangyang City pursues.(22 basic forms and 37 applied forms) The development took two months from 19, Feb, 2013 to 9, Apr, 2013. The symbol and character for Lee-Sunshin Bridge was developed by the study: registration number of 30-0720523, 30-0720524, 30-0720531, 30-0720175, 30-0720525 and 30-0720526>. They could promote the symbol of the bridge and create added value through the R&D and development for various contents was done with storytelling.

keyword : 심볼디자인, 캐릭터디자인, 이순신대교 디자인, Symbol design, Character design, Lee-Sunshin Bridge design

The pattern which, in the past, began to be used for traditional architecture ornament and religious symbol become design factor which takes a great role in enhancing added value of the products in the modern society. So, in the level that people have a great concernment on the patterns, used for ornamenting a variety of things, a great many studies are performed. Today patterns have a great value for use. So, this study, on the target at natural plants, thought that the development of new patterns is meaningful. On the background of precedent studies, related to patterns, this study grasped the character of Crape Mytle and designed basic modeling unit of patterns on the character. On the standard of basic modeling unit, this study researched and developed a variety of organic curve pattern and geometry pattern of Crape Mytle. In addition, this study presented the cases in which developed patterns can be used for the ornament of This author, through the study, grasped that for the purpose of developing new patterns, seeing and design arrangement are important in order to detect things` character. In addition this author, for the purpose of developing a variety of patterns, grasped that reflection and copy, up and down or left and right by a certain interval, centering on motives, and repeated arrangement are important. This study expects that the patterns developed on the basis of Crape Mytle will be a design factor, by use for a variety of cultural products, which can create competitive cultural contents industry and value added a lot economically.

keyword : 백일홍, 유기적 곡선문양 및 기하학문양, 디자인, Crape Mytle, Organic Curve Pattern and Geometry Pattern, Design

In Korea, crowd funding is not active in the field of fashion. But crowd funding may serve as a tool for financing the creation and start-up businesses of up-and-coming designers and may change the distribution system based on order-based production. Furthermore it enables it to predict the market response to the new products, the results of project, which will in turn reduce business start-up failure probability. To activate crowd funding in the fashion industry, it is critical to increase the participation of project launchers at first and then increase the awareness of crowd funding by way of training programs of various fashion-related institutions so as to prevent the creative ideas of up-and coming designers from dyeing out because of problems with financing. From the viewpoint of supporters, scarce reward from projects and supporters` confidence in project launchers lead to their decision on support. Thus there is a need to transmit the effectiveness of project, the purpose of progress and the transparency of process.

keyword : 크라우드 펀딩, 사례연구, 패션분야, crowd funding, case study, support in the field of fashion

China is increasingly becoming a primary country for global fashion market. There are already too much competition among global fashion brands. This study investigated the relationships among country image of fashion-product, product evaluation attributes, and brand attitude of Chinese consumers. Also, the moderating effects of face and ethnocentrism were investigated. The final sample of 232 questionnaires were used for statistical analyses. Exploratory factor analysis, reliability and multiple linear regression analyses were conducted using SPSS 19.0. Results showed that fashion-product country image included `fashion`, `globalization`, and `technology`. The fashion-product evaluation had two factors of `brand/quality` and `aesthetic` attributes. The result of multiple regression showed that fashion and globalization factors influenced the brand/quality attribute positively. Also, fashion had a positive influence on the aesthetic attribute. In addition, there were significant moderating effects of face and ethnocentrism on the relationships between product evaluation attributes and brand attitude. The paper provides the better understanding of fashion-product country image and product evaluation attributes impact on brand attitude, and offers fashion marketers insights into how to develop fashion-product country image marketing strategies for Chinese consumers.

keyword : 국가이미지, 패션제품 평가속성, 조절 효과, Country Image, Fashion-Product Evaluation Attribute, Moderating Effect

This research has begun with the idea of determining differences in consumer reaction based on their level of interaction with an e-magazine advertisement on a tablet pc. According to preliminary research on difference between e-magazines and print media, there`s a lot of similarity in lay-out. But, there`s a huge difference in the likelihood of consumer interaction and participation. Accordingly, this research has mainly focused on consumer reaction to e-magazine advertisement in terms of advertising effect, product, brand and purchase intent. Moreover, assuming the level of consumer interaction to the product will have an effect on e-magazine advertisement, we studied the advertising impact with both high-level and low-level consumer interaction. The research showed a high preference for interaction with the advertisement. Considering the unique features in the e-magazine, consumers want to touch and feel the advertisement actively instead of receiving information passively. Plus, more interaction with an advertisement leads to more reliability and royalty to the brand. Higher levels of engagement with the table pc itself also lead to better understanding of advertisement and product. So the impact of and demand for interactive advertising is bound to substantially increase.

keyword : 태블릿, 인터랙티브, 광고심리, 제품관여도, Tablet, Interactive, advertising psychology, Product Involvement

This study aims to verify the application possibility of Roland Barthes`s semiotics methodology in Korean milk (standard/fat-free) package by analysing meanings of designs. White standard and fat-free milks of Korean dairy companies with higher production and consumption are selected for this study. The selected brands are Namyang Dairy, Maeil Dairy and Seoul Diary, the three representative companies in Korean milk market. The analysis result on the performance of milk package meaning shows that, first, the sign system of Korean milk package designs provides meanings in characteristics of multiple meanings to consumers. Second, the semiotics approach of Roland Barthes is confirmed to be a efficient tool to understand the sign phenomena of visual elements composing package designs. This study provides the criticality of internal meanings appeared on package designs and the implication that the effort to form interactions between the deliverer and consumers shoud be made to companies and designers.

keyword : 패키지 디자인, 기호학, 롤랑바르트, Package Design, Semiotics, Roland Barthes

While changes in various forms, ideology of liberation of women was launched in feminism has led to the era of post-feminism that end of feminism today. This phenomenon is reflected in the age of mass media, popular sentiment making drawn in the past few years several regulatory roles, women`s roles was in the movie, regardless of genre and now being expanded into a variety of images. But in Korea in society`patriarchal system` and`female` that exists between `discrimination and oppression` has been completely resolved for a discussion of this study still needs to be pointed out as being the problem. The purpose of this study was started in the late 1990s, post-feminist era, women in Korea and the U.S. How would you describe the movie poster and to study the implications and make it objective. In particular, the movie poster criticism contained in the evaluation of women with signs of the times is done so that the women of appreciation for the study. Method of study in Korea and the U.S. in the late 1990s production and the simultaneous screening of two films starring women lead movie poster convenience to select four piece, and analysis of vessel and registration table, the mythology in the semiotics of Roland Barthes, were analyzed qualitatively the correlation between the dichotomous structure of the female image posters of South Korea and the U.S. in the semiotics of Greimas square basis. As a result, even in the film, such as South Korea and the United States is the opposite of a poster of the signifier and the opposition groups to form the structure was patriarchal system in Korea is deeply rooted in the post-feminist era, while remaining in the United States is based on liberal individualism notice that consciousness was reflected in the depth.

keyword : 포스트페미니즘, 여성상, 기호학, Postfeminism, Female Image, Semiotics

For cross-cultural comparative studies of SNS advertising coming into the spotlight recently, this paper comparatively analyzes a variety of SNS advertising information elements and message strategies of global cosmetics brand. This study applies Taylor`s six-segment message strategy wheel and Laskey et al.`s creative strategy model as a theoretical framework for analyzing the SNS advertising image strategies of cosmetic brand innisfree and Laneige, 1210 ads were analyzed. The strategy of transmission view and ritual view is similarly used in Facebook advertising of South Korea, meanwhile the strategy of transmission view is more dominantly used than that of ritual view in Sina Weibo advertising of China. In terms of using specific message strategy, as social strategy shows a higher proportion of the ritual view than ego strategy both in South Korea and China, the collective tendency of East Asia can be identified. In terms of using assistive strategy, the two brands show difference in strategy depending on entry timing. In Sina Weibo of China, the brand Innisfree develops strategy to enhance brand awareness; meanwhile the brand Laneige develops strategy to increase brand familiarity. Therefore, the research herein interprets reasons of the results deriving from cultural factors and strategic difference between South Korean and Chinese markets, and based on this, it also offers practical implications required to establish global SNS advertising strategy.

keyword : 메시지 전략, 크리에이티브 전략, SNS 광고, Message Stratege, Creative Stratege, SNS Advertising