| Abstract |
| In Korea, crowd funding is not active in the field of fashion. But crowd funding may serve as a tool for financing the creation and start-up businesses of up-and-coming designers and may change the distribution system based on order-based production. Furthermore it enables it to predict the market response to the new products, the results of project, which will in turn reduce business start-up failure probability. To activate crowd funding in the fashion industry, it is critical to increase the participation of project launchers at first and then increase the awareness of crowd funding by way of training programs of various fashion-related institutions so as to prevent the creative ideas of up-and coming designers from dyeing out because of problems with financing. From the viewpoint of supporters, scarce reward from projects and supporters` confidence in project launchers lead to their decision on support. Thus there is a need to transmit the effectiveness of project, the purpose of progress and the transparency of process. |
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| Key Words |
| 크라우드 펀딩, 사례연구, 패션분야, crowd funding, case study, support in the field of fashion |
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