| Abstract |
| The study was done through a contract with the writer(Arithmetic consortium of Chonnam National University) and through the manufacturing plan for 2013 Lee-Sunshin Bridge Symbol & Character Design of Gwanyang city.
The aim of the R&D is to enhance the position of Lee-Sunshin Bridge through 2013 Lee-Sunshin Bridge Symbol & Character Design of Gwangyang city and to improve its image as a landmark of Gwangyang city as well as to create added value through commercialization of the symbol and character as one measure of various marketing methods for inducing tourists and to contribute to vitalization of the regional economy and image
The method and scope of the study were determined by analyzing 19 fable materials, provided by a cultural publicity department of Gwangyang City Hall and the story-telling design was created with total 59 designs for the symbol and character, implying the symbol and meaning, which Gwangyang City pursues.(22 basic forms and 37 applied forms)
The development took two months from 19, Feb, 2013 to 9, Apr, 2013.
The symbol and character for Lee-Sunshin Bridge was developed by the study: registration number of 30-0720523, 30-0720524, 30-0720531, 30-0720175, 30-0720525 and 30-0720526>. They could promote the symbol of the bridge and create added value through the R&D and development for various contents was done with storytelling. |
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| Key Words |
| 심볼디자인, 캐릭터디자인, 이순신대교 디자인, Symbol design, Character design, Lee-Sunshin Bridge design |
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