The research aimed to analyze the user experience with ubiquitous library furniture, and accordingly, develop design guidelines & concept for the near-future furniture in ubiquitous environment. The research consisted of literature review and field study including observation and in-depth interview. The analysis was focused on RFID cabinet, bookshelf with stepladder, general carrel, laptop carrel, circular carrel, and service desk/book truck. The finding showed that current ubiquitous library furniture was in the early ubiquitous environmental stage providing only communication service focusing on network, instant access to digital information, and convergence of computing system. Therefore, for the successful near-future ubiquitous library furniture design, critical design guidelines were developed and suggested in the study as follows: intelligent system to automatically perceive diverse context and react supportively for communication, customized service design and flexible furniture layout for flexibility, reliable network environment and connection between relevant function for simultaneity, and privacy protection design for security. It is expected that the design guidelines would work as a key principles for near-future high-level and user-centered ubiquitous library furniture design.

keyword : 도서관 가구, 유비쿼터스, 디자인 가이드라인, Library furniture, Ubiquitous, Design guidelines

The purpose of this study was to investigate the influence of evaluation elements on mobile location based advertising(LBA) on user satisfaction, which are perceived usefulness, personalization, immediacy, interactivity and privacy risk, on the moderating effects of user innovativeness. This study found, First, in the evaluation elements of LBA, perceived usefulness, personalization and interactivity are confirmed to be positively(+) influential to the user satisfaction while privacy risk is negatively(-) influential. Second, the influence of perceived usefulness and privacy risk on user satisfaction, as evaluation elements of LBA is confirmed to be moderated by user innovativeness. These results have provided basic data for researches related to LBA which will be performed in the future as well as practical measures efficiently operative for industry practitioners.

keyword : 위치기반광고, 수용자 혁신성, 이용 만족도, Location Based Advertising, User Innovativeness, User Satisfaction

(Purpose) The dichotomy of `producing & consuming`(the distinction between designer and consumer) has been collapsed in contemporary era. With this change, the role of the user in design has also been changed from `passive recipient` to `active creator`. This paper looked into user`s commitment in design, which is one of main design paradigms of 21st century. (Method) This research was done by literature review and case analyses. (Result) First, psychological theories regarding the motives of user`s commitment in design were studied. Based on Flow Theory, this paper suggested that those psychological motives are self-realization need, social need, and control need. Second, this paper analyzed design methodologies which induce user`s commitment in design. User`s commitment are becoming a participation to a total process (compared to a partial process), in a direct way(compared to an indirect way), by a user-led process(compared to a user-assisted process), and with an experience-oriented attitude(compared to an outcome-oriented attitude). This paper concluded that users of 21st century are evolved from the passive consumer to the active creator, working `with` the designer.

keyword : 사용자 관여, 참여, 심리적 동기, User`s Commitment, Participation, Motives

Surface pattern design has been used for textiles and interior products in the past, however, it is used for to various appliances such as refrigerators, air conditioning, vehicles, and constructions. These tendencies bring with adopting to the needs of the customers who want to express their characteristics. surface pattern designs has a character that change feelings and styles of products without modifying it`s original shapes. So, lots of companies are showing efforts to apply surface patterns to their products to give their customers more options recently. In this point of view, this study applied several methods of creative thinking to know, if these effect on creating good surface pattern designs to suggest solutions and directions for teaching surface pattern designs. As a result, 6 issues were drew and resorted by 3 subjects(prejudice, effect and ideal method) which show implications of this study. Conclusion, this research has meanings of finding some directions from qualitative study that will be helpful to teach surface pattern designs and creating good quality of surface pattern designs.

keyword : 발상법, 창의성, 서페이스 패턴디자인, 초점집단면접, 교육, idea thinking, creativity, surface-pattern design, focused-group-interview, education

Recently, As the introduction of wellbeing trend and healthcare lifestyle, concerning of healthcare has increased. According to these trends, market of wearable healthcare product based on vital sign measurement has rapidly extended, Global sport brands(such as Adidas, Nike, etc.) has commercialized the wearable systems and application for sport effect monitoring. However, domestic research and development focused on the development of original technology and mock-up design has hardly commercialized as a brand product. Also, recently suggested wearable systems for sport effect monitoring were consisted with acceleration sensor or GPS, these systems has a lack of accuracy for sport effect monitoring. Contrarily, heart beat is suggested one of the best way for high degree of accuracy in the sport effect measurement and monitoring. Therefore, in this study, smart clothing system for sport effect monitoring based on heartbeat measurement was to develope for commercialization. For this, product logo for clothing system of sport effect monitoring , textile sensor and applied clothing for heartbeat measurement were designed and developed. In addition, application for sport effect monitoring connected with smart phone was developed. As a result, clothing system of sport effect monitoring was suggested total system that consisted with clothing, measurement module and application build on usability test.

keyword : 스포츠 효과 모니터링, 의류 시스템, 어플리케이션, Sport Effect Monitoring, Clothing System, Application

Sponsored by Korea Creative Content Agency and Seoul Animation Center, directed by Dae-Hee Lee, and opened in July 2012, a domestic 3D animation < Padak > is aimed at representing the metaphorical description of fishes` gloomy reality that they are environmentally bounded in the aquarium and destined to be end their life on the sashimi plate. This study theoretically analyzes complex system, complex adaptive system, and emergence, researches synopsis analysis from the complex systems perspective, narrative structure analysis over time, character analysis from the view point of complex adaptive systems, < Padak > analysis framework of complex adaptive systems, and then studies on emergence process in complex systems and complex adaptive systems. Mackerel `Padka` in animation has been moved gradually smaller places like from sea to aquarium and to smaller aquarium. These spatial migrations and narrowness mean the backbreaking reality and visually represent the pain. Radical changes of environmental complex system break down even positive and enterprising Padak`s value and force him to fail to adopt into complex adaptive system of new order. `Old Halibut` has been living satisfied with his stabilized complex system in the aquarium but overcomes the radical chaos and sudden changes through the mental emergency of surprise. Furthermore, he goes to the sea achieving emergence of environmental new order.

keyword : 파닥파닥, 복잡적응계, 창발현상, animation Padak, complex adaptive system, emergence

The extent to which our society has recently shown its high interest towards physical appearance and its excessive pursuit of aesthetics has been significant enough to give birth to the neologisms of `lookism` and `cosmetic republic`, implying the considerable level of seriousness of the inclination of the society towards lookism. As also shown in the yearly increases in the number oforeigners visiting Korea for cosmetic purposes, to the extent to create cosmetic tour packages, Korea`s technical standard in cosmetic surgery remains at a very high level. Accordingly, many cosmetic surgery centers have been engaged in intense competitions, with the 2003`s relaxation of then-strict medical advertising rules further extending such competitions to the area of marketing and advertising. In the present study, we classified the advertising of cosmetic surgery center into 5 types and brought them into analysis and survey. The target of the survey included women aged between 20s and 40s, who are primary customers of cosmetic surgery, at the cosmetic surgery centers located in Gangnam region where cosmetic surgery centers are concentrated. The results of the survey showed that credibility had the greatest impact on the professionalism type of advertising; persuasion on the before and after type of advertising; and empathy on the emotional appeal type of advertising. It was shown that empathy had the greatest impact for the typographic type of advertising as well, but to the similar level of impact that persuasion had on the type. Familiarity was the greatest factor of the celebrity endorsement type of advertising. In terms of willingness to purchase, the before and after type of advertising turned out to be the highest, followed by the professionalism type, celebrity endorsement type, typographic type, and emotional appeal type in order from highest to lowest, with an implication that logically appealing types of advertising have greater influence on the final willingness to purchase than emotionally appealing types. We expect the present study to identify the different advertising effects of each type of the advertising of cosmetic surgery centers, and seek for the future path as well as propose improvement plans for cosmetic surgery centers to establish strategies for their marketing and advertising, and outdoor advertisements in particular, thus generating positive influence for more effective outdoor advertising designs for cosmetic surgery centers.

keyword : 미용성형병원, 성형외과 광고, 미용성형 소비자태도, Cosmetic surgery center, plastic surgery advertising, consumer behavior of Cosmetic surgery

After services design was introduced in Korea around 2010, it spread fast in academia and in the field. However, service design has problems that all new studies are faced with. Comprehensive concepts of service design exist but materialization of consensus concepts have not yet been established. In addition, until now, since the focus was on spreading `services design` term and concept, service design concepts have different interpretations by the participants and researchers. In service design, communication is frequently done through tangible outputs. Thus, there is a need to identify the outcome traits of service design which are different from traditional design (e.g., graphic design, industrial design, etc.), and communication ways to deliver benefits and competencies of service design. This research studied the characteristics of the outcomes of service design, and generated a framework on characteristics of service design outcomes from the stage. Recognition of domestic service design outcomes were researched and analyzed. By　using the framework from the literature review and research analysis, forms of service design outcomes are categorized. This paper suggests ways to consider when communicating service design outcomes, and also to contribute to the establishment of service design concept.

keyword : IHIP 서비스 특징, 서비스디자인 실무, 서비스디자인 커뮤니케이션, IHIP service characteristics, service design practices, service design communication

Movement indicates the sense of being alive and perceivesthe impression of change and growth constantly. Generally, the screen composed of smooth curved lines has tranquil visual and represents rhythmical sense. In this way, movement is an important factor for successful understanding of an idea/concept and essentially becomes a character of all materials. The aim of this research is to investigate the influence/effect by camera production in stereoscopic images focusing on expressing the motion perception. The result of experiments leads to the conclusion that in stereoscopic images when the camera is at a horizontal angle, the focal distance becomes short and the view angle becomes wider that highly influences on expressing of the movement perception. Therefore, when filming around a subject in stereoscopic image, and the angle is set horizontally using with wider view angle, perspective and three-dimensional effect can be much enhanced visually. Then, it enables the effective direction at the scene emphasizing the movement perception. A well understood of the camera angles and characteristics of the lens allows you to deliver various visual emphases to the audience through the motion perception controls. Three-dimensionally highlighted motions in a three-dimensional space attract more concentration on the target. This visual emphasis will increase the degree of visual attention and information delivery and enable to produce the advertisements or video game contents which require Immediate response and commitment in a short period of time more effectively.

keyword : 입체영상, 운동지각, 카메라 연출, stereoscopic image, Motion perception, Camera production

In the Olympics, mascot is a representative symbol of the Olympics that demonstrates the identity of a hosting country and city. The Olympic mascot, which is one of the representative Olympics visual communications, plays a critical role of expressing and symbolizing the Olympics. This paper attempts to compare and analyze the characteristics of the Olympics mascots in history to examine the transition process of the mascot and to suggest a development direction of the mascot. In addition, it suggests formative factors which need to be considered to enhance familiarity and originality when designing a mascot, by conducting a preference survey which studies the familiarity and originality of the mascot. The research range for studying familiarity and originality preference is set from the Sydney 2000 Olympics to the Sochi 2014 Olympics, including eight mascots for summer and winter Olympics games. The results of the preference survey are shown as follows. First, for familiarity, the awareness of mascots for the Sochi and Torino Olympics were high. For originality, the awareness of mascots for the London and Athene Olympics was high. Second, the difference between the awareness of familiarity and originality depended on genders was statistically significant. Third, the greater the age difference was the greater difference in the awareness of facility and originality was found. It is expected to use the result of this study as a reference when developing an Olympics mascot in the future.

keyword : 올림픽, 마스코트, 디자인, Olympic, Mascot, Design